{"id":576122,"date":"2026-08-21T18:40:14","date_gmt":"2026-08-21T18:40:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/576122\/"},"modified":"2026-08-21T18:40:14","modified_gmt":"2026-08-21T18:40:14","slug":"samsung-ranks-second-in-global-book-style-foldable-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/576122\/","title":{"rendered":"Samsung ranks second in global book-style foldable market"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Omdia has <a href=\"https:\/\/omdia.tech.informa.com\/pr\/2026\/aug\/foldable-smartphone-shipments-will-double-to-36-million-units-by-2028\" rel=\"nofollow noopener\" target=\"_blank\">published<\/a> an analysis of the foldable smartphone market, examining current trends, projecting future shipments, and highlighting key growth drivers and industry challenges.\n<\/p>\n<p class=\"wp-block-paragraph\">According to the research firm, Samsung had an 18% share of the book-style foldable smartphone market in the first half of this year (H1 2026), putting the brand in second place on the chart.\n<\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/08\/Worldwide-Top-Five-Booktype-Foldable-Smartphone-Market-Share-In-1H26.jpg\" width=\"800\" height=\"628\" alt=\"Omdia's Chart On Worldwide Top Five Booktype Foldable Smartphone Market Share In 1H26\" class=\"\"\/><\/p>\n<p class=\"image-credit\" data-nosnippet=\"true\">Omdia\n                                            <\/p>\n<p class=\"image-caption\" data-nosnippet=\"true\">Omdia&#8217;s chart on worldwide top five booktype foldable smartphone market share in 1H26\n                                                                                <\/p>\n<p class=\"wp-block-paragraph\">Huawei led the segment with a whopping 57% market share. Honor, Oppo, and Vivo followed in third, fourth, and fifth places, with 9%, 7%, and 6% market shares, respectively. Other brands accounted for 3% market share.\n<\/p>\n<p class=\"wp-block-paragraph\">Omdia expects the foldable smartphone market to grow by more than 20% annually through 2028, when shipments are projected to reach 36 million units. That would be twice the number of foldable smartphones shipped in 2025.\n<\/p>\n<p class=\"wp-block-paragraph\">The research firm says wide-format book-style foldable phones, such as the <a href=\"https:\/\/www.sammobile.com\/news\/samsung-galaxy-z-fold-8-everything-to-know\/\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy Z Fold 8<\/a>, are driving the market&#8217;s current growth. Book-style foldable phones accounted for 69% of total foldable smartphone shipments in the first half of 2026. Meanwhile, shipments of flip-style foldable phones declined by 47% compared with the first half of 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"Omdia has published an analysis of the foldable smartphone market, examining current trends, projecting future shipments, and highlighting&hellip;\n","protected":false},"author":2,"featured_media":576123,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[108391,342,111,139,69,145],"class_list":["post-576122","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-galaxy-z-fold-8","tag-mobile","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/576122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=576122"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/576122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/576123"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=576122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=576122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=576122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}