Woolworths<\/a> spokesperson told news.com.au. <\/p>\n\u201cWe created the Free From Gluten version so that every family member, friend, and colleague can finally share the experience. We worked hard to innovate a recipe that draws inspiration from the original \u2026 just without the wheat.\u201d<\/p>\n
Word of the launch began spreading on social media after foodie account @Au_bitesandfinds tried the new item, sharing a photo of the packaging \u2013 which looks almost identical to the one with wheat \u2013 to eager followers.<\/p>\n
\u201cNoo way,\u201d one user commented, while others flooded the post with heart emojis.<\/p>\n
First launched over 30 years ago, the Woolies mudcake has built a massive cult following. <\/p>\n
While the retailer has experimented with limited-edition flavours over the last seven years \u2013 including Hokey Pokey, Pumpkin Spice, and Strawberry Shortcake \u2013 this latest addition comes directly off the back of customer feedback asking for inclusive options.<\/p>\n
The \u2018Free From Gluten\u2019 Chocolate Mudcake officially hits shelves alongside the classic Chocolate, White Chocolate, and Caramel options in Woolworths supermarkets and Metro stores nationwide on Monday, August 24.<\/p>\n
To celebrate the drop, Woolworths is also releasing a limited-edition $2 Mudcake Reusable Shopping Bag from August 26, available while stocks last.<\/p>\n
\u201cCreating a bag was our way of having a bit of fun with that heritage,\u201d Rhonda Ma, General Manager of Bags at Woolworths, said. \u201cIt\u2019s a great little add-on for customers who love the range as much as we do.\u201d<\/p>\n
Read related topics:Woolworths<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Woolworths sells a staggering five of its signature mudcakes every single minute \u2013 and now, gluten-free Aussies won\u2019t…\n","protected":false},"author":2,"featured_media":578387,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[284895,7616,9055,273333,25490,196000,284659,272832,284886,284878,284892,284927,284911,284920,284882,278928,284930,284893,284916,284888,284907,284926,642,284941,21933,284881,284919,284933,4381,284940,284898,284894,284938,284891,4975,12632,284936,8619,284918,60726,284913,284912,134,284931,284921,284902,284885,284915,24396,284899,284887,284932,284937,284925,9878,284928,111,265357,139,284934,284905,556,69,273995,284922,284909,24917,284904,100,1414,643,284879,284880,279808,277406,284890,284910,284923,284935,284897,284884,284939,284908,284929,284924,270720,284876,284917,97551,284896,284906,284901,223399,284903,284914,284900,284877,37677,84055,284883,92,284889,27630],"class_list":["post-578386","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-chocolate-mudcake","tag-7616","tag-9055","tag-10-australians","tag-25490","tag-30-years","tag-a-bag","tag-a-bit","tag-a-celebration","tag-a-great-little-add-on","tag-a-limited-edition-2-mudcake-reusable-shopping-bag","tag-a-limited-edition-run","tag-a-massive-cult-following","tag-a-permanent","tag-a-permanent-addition","tag-a-photo","tag-a-recipe","tag-a-staggering-five","tag-a-woolworths-spokesperson","tag-an-aussie-icon","tag-and-colleague","tag-any-wheat","tag-august","tag-august-26","tag-bags","tag-caramel-options","tag-coeliac-disease-it-retails","tag-customer-feedback","tag-customers","tag-dietary-restricted-shoppers","tag-eager-followers","tag-every-family-member","tag-every-single-minute","tag-foodie-account-au_bitesandfinds","tag-free","tag-friend","tag-fudgy-chocolate-taste","tag-fun","tag-general-manager","tag-gluten","tag-gluten-version","tag-gluten-free-aussies","tag-health","tag-heart-emojis-first","tag-highly-requested-version","tag-hokey-pokey","tag-iconic-mudcake-range","tag-inclusive-options-the","tag-inspiration","tag-its-famous-chocolate-mudcake","tag-its-iconic-bakery-range","tag-its-signature-mudcakes","tag-limited-edition-flavours","tag-massive-mudcake-news","tag-monday","tag-new-permanent-option","tag-new-zealand","tag-news-com-au","tag-newzealand","tag-no-way","tag-noo-way","tag-nutrition","tag-nz","tag-one-user","tag-our-classic-chocolate-mudcake","tag-our-way","tag-pumpkin-spice","tag-rhonda-ma","tag-shelves","tag-social-media","tag-stocks","tag-strawberry-shortcake","tag-that-heritage","tag-the-action","tag-the-back","tag-the-bakery-aisle","tag-the-classic-chocolate","tag-the-drop","tag-the-exact-same-dense","tag-the-experience","tag-the-free","tag-the-last-seven-years","tag-the-launch","tag-the-more-than-400","tag-the-new-item","tag-the-one","tag-the-original","tag-the-packaging","tag-the-post","tag-the-range","tag-the-regular-7-version","tag-the-retailer","tag-the-same","tag-the-supermarket-giant","tag-the-wheat","tag-the-woolies-mudcake","tag-this-latest-addition","tag-wheat","tag-white-chocolate","tag-woolies","tag-woolworths","tag-woolworths-supermarkets-and-metro-stores","tag-word"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/578386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=578386"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/578386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/578387"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=578386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=578386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=578386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}