Warm and tactile, the resulting identity is made up of a flexible system with lots of different expressions. A bold but approachable custom-drawn wordmark is accompanied by nine different logos. \u201cThat flexibility really speaks to the idea of community \u2013 literally a community of logos \u2013 and brings a level of play into the identity,\u201d says Laura. It also gives the client freedom to experiment with the identity themselves, whether it\u2019s for company merch, or printed on football kits for their local football team \u2013 the Letchworth Garden City Eagles\u00a0\u2013 which Liam played for as a kid. This versatility is completely in line with the company\u2019s spirit of being hands-on in every project and personalised to each client\u2019s needs.<\/p>\n
The core deliverable was a new website, so it was important for the branding to translate easily into the digital space while holding onto its essence as a print-based company. \u201cThe benefit of having a printer as a client, though, was that Liam was super hands-on,\u201d says Clink. \u201cHe was constantly printing flyers, stickers, merch and vinyls and sending me things as he tested them. It meant we could see how the identity behaved in the real world as we developed it, so the process became really collaborative.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Warm and tactile, the resulting identity is made up of a flexible system with lots of different expressions.…\n","protected":false},"author":2,"featured_media":578676,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[442,498,499,500,501,156,111,139,69],"class_list":["post-578675","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/578675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=578675"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/578675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/578676"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=578675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=578675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=578675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}