{"id":582866,"date":"2026-08-28T10:06:10","date_gmt":"2026-08-28T10:06:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/582866\/"},"modified":"2026-08-28T10:06:10","modified_gmt":"2026-08-28T10:06:10","slug":"football-radio-turns-fan-engagement-into-online-action-story","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/582866\/","title":{"rendered":"Football Radio Turns Fan Engagement Into Online Action. | Story"},"content":{"rendered":"<p>A targeted radio campaign tied to NFL and NCAA football programming generated more than 7,600 radio-attributed web sessions for a leading home improvement brand, according to a new case study from Katz Radio Group.<\/p>\n<p>The campaign, which ran in multiple markets throughout the football season, used Katz Analytics, powered by LeadsRx, to match radio spot times with time-stamped website activity. The measurement identified website visits occurring within 10 minutes of a radio spot airing.<\/p>\n<p>Across the markets analyzed, the campaign produced a 3.1% incremental lift in web traffic. A total of 1,850 football radio spots aired during the campaign, generating an average of 4.2 web sessions per airing.<\/p>\n<p>The campaign incorporated team-specific sponsorships, in-game content and announcer-led creative to connect the home improvement brand with listeners during the football experience.<\/p>\n<p>The advertiser also used :30, :10 and :05 spots, allowing the campaign to combine longer-form messaging with shorter, higher-frequency touchpoints throughout game-day programming.<\/p>\n<p>Katz said the results demonstrate how radio can drive measurable digital response among highly engaged sports audiences, moving listeners from football programming to the advertiser\u2019s website.<\/p>\n","protected":false},"excerpt":{"rendered":"A targeted radio campaign tied to NFL and NCAA football programming generated more than 7,600 radio-attributed web sessions&hellip;\n","protected":false},"author":2,"featured_media":582867,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,4975,157,111,43,139,69],"class_list":["post-582866","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-free","tag-music","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/582866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=582866"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/582866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/582867"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=582866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=582866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=582866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}