{"id":584902,"date":"2026-08-30T12:06:39","date_gmt":"2026-08-30T12:06:39","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/584902\/"},"modified":"2026-08-30T12:06:39","modified_gmt":"2026-08-30T12:06:39","slug":"she-sings-she-sells-90s-tv-star-ainslie-allen-is-turning-listings-into-gigs-all-things-property-under-oneroof","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/584902\/","title":{"rendered":"She sings, she sells: 90s TV star Ainslie Allen is turning listings into gigs, All things property, under OneRoof"},"content":{"rendered":"

– Former teen TV star Ainslie Allen uses singing to win listings in Wellington real estate.<\/p>\n

– Her offer of a complimentary housewarming concert has secured two performances for clients.<\/p>\n

– The unusual strategy helps differentiate her in a highly competitive industry.<\/p>\n

Former teen star Ainslie Allen<\/a> knew breaking into real estate wouldn’t be easy, so she used her singing career to win listings from the competition.<\/p>\n

Her catchy marketing campaign, “Sell with me, and I will sing at your housewarming”, even helped her land more gigs.<\/p>\n

Allen became a household name virtually overnight when she appeared on McDonald\u2019s Young Entertainers TV show in the 1990s with Jason Gunn at the age of 15.<\/p>\n

\u201cI was on TV at the time when we didn\u2019t have any internet, we had no YouTube, there were no shows like America\u2019s Got Talent. McDonald\u2019s Young Entertainers was the show that everybody watched on a Sunday night.\u201d<\/p>\n

Allen spent several years on the show and then branched out into a solo country music career. But when the gigs slowed down several years ago, she decided to follow in her mum\u2019s footsteps and give real estate a go.<\/p>\n

\"How<\/p>\n

Former McDonald’s Young Entertainers star Ainslie Allen promises to sing for vendors if she manages to sell their home. Photo \/ Supplied<\/p>\n

\"How<\/p>\n

Allen pictured with host Jason Gunn on McDonald’s Young Entertainers TV show in the 1990s. Photo \/ NZ Screem<\/p>\n

Her manager at Bayleys Paremata was the one who told her she should sing in her video marketing campaigns to make them stand out. \u201cI thought, ‘Oh my God, no, please no,’\u201d she said, but then she changed her tune.<\/p>\n

She came up with the idea of putting on a free one-hour gig for vendors when she sold their houses. \u201cIt is a bit of tongue-in-cheek, really,\u201d she said.<\/p>\n

\u201cIt was just something different to help me gain some listings. This industry \u2013 it\u2019s so competitive\u201d<\/p>\n

So far she’s had two sellers who have asked her to perform.<\/p>\n

The first invited their new neighbours for a large housewarming BBQ and had Allen sing in their backyard over summer, while the second was a more intimate gathering of about 20 people in the homeowners\u2019 new lounge.<\/p>\n

Discover more:<\/p>\n

– Suzanne Paul’s former home for sale – mansion fit for an infomercial queen<\/a><\/p>\n

– ‘People lined up … it was mental’: Town where $700,000 buys any house you want<\/a><\/p>\n

– ‘Sorry, we signed a confidentiality clause’: Record-setting mansion sells again<\/a><\/p>\n

\u201cJust like I do for any other gig, I come around with my equipment and my guitar and play a set. That\u2019s the deal I\u2019ve got going with this \u2013 I play a one-hour set.\u201d<\/p>\n

Both events had been \u201creally, really fun\u201d and she encouraged any vendors to take up the offer, which is good for six months of her selling the house.<\/p>\n

Some clients planned to book the complimentary gig but couldn’t make it work time-wise. For others, it just wasn’t their “vibe”.<\/p>\n

Someone had commented to her that they\u2019d feel a bit uncomfortable if she came into their lounge and played some songs. However, after 27 years in the biz, Allen has learned to read a room and avoid any awkwardness.<\/p>\n

\"How<\/p>\n

Allen started as a Bayleys real estate agent 18 months ago to supplement her music work. Photo \/ Supplied<\/p>\n

\"How<\/p>\n

Not only are Allen’s real estate ads helping her get listings, but they are also generating more music work too. Photo \/ Supplied<\/p>\n

\u201cI\u2019ve got 700 tracks, so I can take old [songs], new, whatever. Give them a good time,\u201d she said.<\/p>\n

But it is not just the free gigs that are helping her stand out. People still recognise her and her trademark blonde curly hair.<\/p>\n

\u201cI did an appraisal the other day in Titahi Bay, which is where I grew up, on the fact that she saw one of my flyers in her letterbox and she remembered me from the television show.\u201d<\/p>\n

Allen said her two careers complemented each other really well.<\/p>\n

\u201cI\u2019ve got gigs I do locally, and I always say \u2018I can sing at your next event, or I can sell your house\u2019, and they get a laugh. I mean, people know I\u2019m quite humorous anyway, and I just didn\u2019t want it to be serious; it was just more of a marketing angle that I thought right people remember me from singing, this is what I\u2019m doing now selling houses so let\u2019s list and let\u2019s have that housewarming party.\u201d<\/p>\n

-Click here to find more properties for sale in Wellington<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"– Former teen TV star Ainslie Allen uses singing to win listings in Wellington real estate. – Her…\n","protected":false},"author":2,"featured_media":584903,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[156,1258,111,139,69],"class_list":["post-584902","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-latest-news","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/584902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=584902"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/584902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/584903"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=584902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=584902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=584902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}