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<\/p>\nSuperannuitants are being encouraged to be more assertive in asking for SuperGold Card discounts they are entitled to, as many are missing out.<\/p>\n
A SuperGold Card discount was offered by hundreds of small and big name businesses in New Zealand, but a lack of promotion meant many older people were unaware of the details.<\/p>\n
The Warehouse Red Sheds offered a 5 percent SuperGold Card discount on the first Tuesday of the month, but an older couple with a trolly full of goods left the retailer’s St. Lukes store this morning without their discount.<\/p>\n
“Oh well. Next time,” The Red Sheds customer Marcia said, as she loaded up her boot.<\/p>\n
Still, she was persuaded to go back to the store and ask for the discount, and returned a few minutes later $18 better off.<\/p>\n
“We got $18 out of the SuperGold discount,” she said with a broad smile and an armful of canned food items. “So we’ve just bought . . some extra bully beef, spaghetti, and … a bit of fruit salad.”<\/p>\n
She said The Warehouse apologised, which was followed up with a response from the head office.<\/p>\n
“We really appreciate this being brought to our attention and we’re sorry the couple didn’t get the discount they were entitled to the first time around. It’s highlighted a gap in how we provide value to our customers – and we’re looking at how we can make our offers more visible,” a spokesperson from The Warehouse said in a statement to RNZ.<\/p>\n
<\/p>\n
One shopper was unaware that she would get a SuperGold discount at the New World Supermarket at Point Chevalier.<\/p>\n
RNZ \/ Marika Khabazi<\/p>\n
The promotion of the SuperGold Card was something concerning to other shoppers.<\/p>\n
A shopper outside the Point Chevalier Woolworths Frances Marychurch also raised concerns about the lack of awareness.<\/p>\n
Marychurch said she only used her SuperGold at Woolworths and was unaware she could use it across the street at the New World supermarket.<\/p>\n
“So I find it’s very difficult to find ways to use your gold card. The ones that are supposed to do it, don’t ask you for it,” Marychurch said.<\/p>\n
New World shopper Ross Horne said: “Personally, I think it is not actually publicised enough. Occasionally you’ll see a store with the sticker on the door, with the gold card.”<\/p>\n
Mike Matthews, general manager of Communicare, which offers community support for seniors, said businesses should do more to promote the SuperGold Card discount, though superannuitants also had a role to play.<\/p>\n
“I think that you could have some corporates take a real leading role in terms of stepping up to do this. But also equally, I think the superannuitant community … you know, use your feet, and that will encourage those who do support (discounts) and give them the benefit of additional business,” Matthews said.<\/p>\n","protected":false},"excerpt":{"rendered":"Superannuitants are being encouraged to be more assertive in asking for SuperGold Card discounts they are entitled to,…\n","protected":false},"author":2,"featured_media":586720,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[138,111,139,69],"class_list":["post-586719","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/586719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=586719"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/586719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/586720"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=586719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=586719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=586719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}