{"id":586823,"date":"2026-09-01T11:14:10","date_gmt":"2026-09-01T11:14:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/586823\/"},"modified":"2026-09-01T11:14:10","modified_gmt":"2026-09-01T11:14:10","slug":"supergold-card-holders-missing-out-on-discounts-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/586823\/","title":{"rendered":"SuperGold card holders missing out on discounts"},"content":{"rendered":"<p class=\"PLRONTue\" style=\"display:none\">Still, she was persuaded to go back to the store and ask for the discount, and returned a few minutes later $18 better off.<\/p>\n<p class=\"PLRONTue\" style=\"display:none\">\u201cWe got $18 out of the SuperGold discount,\u201d she said with a smile and an armful of canned food. \u201cSo we\u2019ve just bought &#8230; some extra bully beef, spaghetti, and &#8230; a bit of fruit salad.\u201d<\/p>\n<p class=\"PLRONTue\" style=\"display:none\">She said The Warehouse apologised, and this was followed up with a response to RNZ from the company\u2019s head office.<\/p>\n<p class=\"PLRONTue\" style=\"display:none\">\u201cWe really appreciate this being brought to our attention and we\u2019re sorry the couple didn\u2019t get the discount they were entitled to the first time around. It\u2019s highlighted a gap in how we provide value to our customers \u2013 and we\u2019re looking at how we can make our offers more visible,\u201d a spokesperson said in a statement to RNZ.<\/p>\n<p><img  alt=\"One shopper was unaware she could get a SuperGold discount at the New World Supermarket at Point Chevalier. Photo \/ Marika Khabazi, RNZ\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>One shopper was unaware she could get a SuperGold discount at the New World Supermarket at Point Chevalier. Photo \/ Marika Khabazi, RNZ<\/p>\n<p class=\"PLRONTue\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/nz\/budget-2026-supergold-card-becomes-legal-id-but-seniors-disappointed-with-budget\/ZFM3GE4POZGO5HRCUFJDGNO7J4\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/budget-2026-supergold-card-becomes-legal-id-but-seniors-disappointed-with-budget\/ZFM3GE4POZGO5HRCUFJDGNO7J4\/\">The promotion of the SuperGold Card concerned other shoppers.<\/a><\/p>\n<p class=\"PLRONTue\" style=\"display:none\">A consumer outside the Point Chevalier Woolworths, Frances Marychurch, said there was a lack of awareness of the offers available.<\/p>\n<p class=\"PLRONTue\" style=\"display:none\">Marychurch said she only used her SuperGold at Woolworths and was unaware it could also be used across the street at a New World supermarket.<\/p>\n<p class=\"PLRONTue\" style=\"display:none\">\u201cI find it\u2019s very difficult to find ways to use your gold card. The ones that are supposed to do it, don\u2019t ask you for it,\u201d Marychurch said.<\/p>\n<p class=\"PLRONTue\" style=\"display:none\">New World shopper Ross Horne said: \u201cPersonally, I think it is not actually publicised enough. Occasionally you\u2019ll see a store with the sticker on the door, with the gold card.\u201d<\/p>\n<p class=\"PLRONTue\" style=\"display:none\">Mike Matthews, general manager of Communicare, which offers community support for seniors, said businesses should do more to promote SuperGold Card discounts, but superannuitants also had a role to play.<\/p>\n<p class=\"PLRONTue\" style=\"display:none\">\u201cI think that you could have some corporates take a real leading role in terms of stepping up to do this. But also equally, I think the superannuitant community &#8230; you know, use your feet, and that will encourage those who do support [discounts] and give them the benefit of additional business,\u201d Matthews said.<\/p>\n","protected":false},"excerpt":{"rendered":"Still, she was persuaded to go back to the store and ask for the discount, and returned a&hellip;\n","protected":false},"author":2,"featured_media":586824,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[138,10635,18981,148309,6501,111,139,21353,69,90,3111,45125,173668],"class_list":["post-586823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-card","tag-discounts","tag-holders","tag-missing","tag-new-zealand","tag-newzealand","tag-nona","tag-nz","tag-on","tag-out","tag-pelletier","tag-supergold"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/586823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=586823"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/586823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/586824"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=586823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=586823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=586823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}