{"id":586837,"date":"2026-09-01T11:32:10","date_gmt":"2026-09-01T11:32:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/586837\/"},"modified":"2026-09-01T11:32:10","modified_gmt":"2026-09-01T11:32:10","slug":"lady-gagas-haus-labs-taps-actress-philippine-leroy-beaulieu-for-concealer-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/586837\/","title":{"rendered":"Lady Gaga\u2019s Haus Labs taps actress Philippine Leroy-Beaulieu for concealer campaign"},"content":{"rendered":"

Singer Lady Gaga<\/a>\u2019s Haus Labs<\/a> has signed Emily in Paris<\/a>\u2019 Philippine Leroy-Beaulieu to front its \u2018We Love Concealer\u2019 campaign.\u00a0<\/p>\n

The French actress and style icon is the face of the make-up brand\u2019s new Triclone Skin Tech Collection campaign, which spotlights Haus Labs\u2019 bestselling complexion category and follows its successful \u2018We Love Foundation\u2019 campaign.<\/p>\n

The campaign aims to \u201ccelebrate beauty at every age\u201d and 63-year-old Leroy-Beaulieu was chosen because she has become a symbol of Parisian style.<\/p>\n

Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year\u2019s winners are revealed. Click here<\/a> to secure your place. \u00a0<\/p>\n

\u201cPhilippine is the epitome of \u2018French chic\u2019<\/a>, something women globally aspire to,\u201d said Katharina Korbjuhn, Haus Labs\u2019 Chief Brand Officer.\u00a0<\/p>\n

\u201cIt is that \u2018je ne sais quoi\u2019 that relates to Haus Labs, defining beauty as a state of mind.\u00a0<\/p>\n

\u201cThat is what really inspired the campaign: an energy, not confined by age or looks, but driven by attitude and personal happiness.\u00a0<\/p>\n

\u201cWe want our products to support this idea of self.”\u00a0\u00a0<\/p>\n

Leroy-Beaulieu is best known for playing powerful marketing executive Sylvie Grateau for five seasons in Netflix\u2019s comedy-drama series Emily in Paris.<\/p>\n

\"Philippine<\/p>\n

Philippine Leroy-Beaulieu in Haus Labs’ new campaign<\/p>\n

She is the daughter of actor Philippe Leroy and model Fran\u00e7oise Laurent, and made her screen debut in the 1983 comedy-drama film Surprise Party, before starring in the 1985 comedy film Three Men and a Cradle.<\/p>\n

She is no stranger to the beauty industry either, having starred in a campaign for L\u2019Or\u00e9al Paris\u2019 Age Perfect Collagen Expert line in France<\/a> last year.\u00a0<\/p>\n

\u201cI have always believed that confidence comes from embracing who you are and allowing yourself to evolve, rather than trying to fit into a certain idea of beauty,\u201d said Leroy-Beaulieu.<\/p>\n

\u201cHaus Labs celebrates that same sense of individuality and self-expression, which is why this campaign felt so meaningful to me.\u00a0<\/p>\n

\u201cI find it beautiful to be part of a brand that gives everyone the freedom to see beauty in their own way.\u201d\u00a0<\/p>\n

Gaga, whose real name is Stefani Germanotta, first unveiled her beauty brand in 2019 under the name Haus Laboratories.<\/p>\n

She was the first beauty founder to link a beauty-exclusive deal with online retailer Amazon<\/a>.<\/p>\n

In 2022, she revamped her cosmetics brand<\/a> with new name, Haus Labs, and fresh branding, reformulating the product line to focus on \u2018clean\u2019 formulations and active ingredients.<\/p>\n

Related content:<\/p>\n

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