{"id":587561,"date":"2026-09-02T04:02:16","date_gmt":"2026-09-02T04:02:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/587561\/"},"modified":"2026-09-02T04:02:16","modified_gmt":"2026-09-02T04:02:16","slug":"supergold-card-holders-missing-out-on-discounts-3","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/587561\/","title":{"rendered":"SuperGold card holders missing out on discounts"},"content":{"rendered":"

Superannuitants are being encouraged to be more assertive in asking for SuperGold Card<\/a> discounts they are entitled to, as many are missing out.<\/p>\n

By Nona Pelletier of RNZ<\/a><\/p>\n

A SuperGold Card<\/a> discount is offered by hundreds of small and big name businesses in New Zealand, but a lack of promotion means many older people were unaware of the details.<\/p>\n

The Warehouse Red Sheds offered a 5% SuperGold Card discount on the first Tuesday of the month, but an older couple with a trolley full of goods left the retailer’s St Lukes store yesterday without their discount.<\/p>\n

“Oh well. Next time,” The Red Sheds customer Marcia said, as she loaded up her boot.<\/p>\n

\"SuperGold<\/p>\n

SuperGold Card (Source: 1News)<\/p>\n

Still, she was persuaded to go back to the store and ask for the discount, and returned a few minutes later $18 better off.<\/p>\n

“We got $18 out of the SuperGold discount,” she said with a broad smile and an armful of canned food items. “So we’ve just bought.. some extra bully beef, spaghetti, and… a bit of fruit salad.”<\/p>\n

She said The Warehouse apologised, which was followed up with a response from the head office.<\/p>\n

“We really appreciate this being brought to our attention and we’re sorry the couple didn’t get the discount they were entitled to the first time around. It’s highlighted a gap in how we provide value to our customers \u2014 and we’re looking at how we can make our offers more visible,” a spokesperson from The Warehouse said in a statement to RNZ.<\/p>\n

The promotion of the SuperGold Card was something concerning to other shoppers.<\/p>\n

A shopper outside the Point Chevalier Woolworths Frances Marychurch also raised concerns about the lack of awareness.<\/p>\n

\"SuperGold<\/p>\n

SuperGold card. (Source: supergold.govt.nz)<\/p>\n

Marychurch said she only used her SuperGold at Woolworths and was unaware she could use it across the street at the New World supermarket.<\/p>\n

“So I find it’s very difficult to find ways to use your gold card. The ones that are supposed to do it, don’t ask you for it,” Marychurch said.<\/p>\n

New World shopper Ross Horne said: “Personally, I think it is not actually publicised enough. Occasionally you’ll see a store with the sticker on the door, with the gold card.”<\/p>\n

Mike Matthews, general manager of Communicare, which offers community support for seniors, said businesses should do more to promote the SuperGold Card discount, though superannuitants also had a role to play.<\/p>\n

“I think that you could have some corporates take a real leading role in terms of stepping up to do this. But also equally, I think the superannuitant community… you know, use your feet, and that will encourage those who do support [discounts] and give them the benefit of additional business,” Matthews said.<\/p>\n","protected":false},"excerpt":{"rendered":"Superannuitants are being encouraged to be more assertive in asking for SuperGold Card discounts they are entitled to,…\n","protected":false},"author":2,"featured_media":587562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[138,2917,219,111,139,69,244,294],"class_list":["post-587561","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-cost-of-living","tag-economy","tag-new-zealand","tag-newzealand","tag-nz","tag-personal-finance","tag-retirement"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/587561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=587561"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/587561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/587562"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=587561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=587561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=587561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}