TVNZ has bought a 15% stake in digital advertising business Youdooh as the broadcaster seeks to diversify into outdoor advertising opportunities. <\/p>\n
The company confirmed the purchase today and says it is a \u201cfuture-focused\u2019 investment in a New Zealand-built company harnessing artificial intelligence (AI) to make advertising simpler and more accessible for businesses. <\/p>\n
Youdooh is a cloud native AI-enabled platform providing clients with high-impact advertising, including digital screens on billboards and in shopping centres, airports and bus shelters. <\/p>\n
TVNZ\u2019s investment will support its continued growth and create new opportunities to connect the broadcaster\u2019s digital advertising products with Youdooh\u2019s network of screens. <\/p>\n
TVNZ Chief Executive Jodi O\u2019Donnell described the 15% stake as a \u201cfuture-focused\u201d decision to extend its advertising offer beyond broadcast and streaming. <\/p>\n
This included giving brands new ways to reach New Zealanders across more moments, places and screens, while backing a local technology business with strong trans-Tasman momentum and global ambition. <\/p>\n
Chief Executive Jodi O\u2019Donnell said the company was extend its advertising offer beyond broadcast and streaming. (Source: BNZ Business Breakfast)<\/p>\n
\u202fThe investment supported local innovation and built on TVNZ\u2019s digital advertising capability, O\u2019Donnell said. <\/p>\n
\u202f\u201cYoudooh is making it easier for more businesses to use digital screen advertising. <\/p>\n
\u201cBy investing in the platform, TVNZ is backing a smart New Zealand business and creating new ways for advertisers to reach audiences across TVNZ+ and screens in the world around them. <\/p>\n
Easier to access<\/p>\n
\u202fYoudooh co-founder Richard Pook said TVNZ\u2019s investment was a strong endorsement of the platform and its growth plans. <\/p>\n
\u202f\u201cWe built Youdooh to make digital outdoor advertising easier for everyone to access. TVNZ\u2019s support gives us more momentum to grow in New Zealand, Australia and beyond, while helping more advertisers bring their campaigns to life on screens in the real world.\u201d <\/p>\n