{"id":589067,"date":"2026-09-03T18:32:10","date_gmt":"2026-09-03T18:32:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/589067\/"},"modified":"2026-09-03T18:32:10","modified_gmt":"2026-09-03T18:32:10","slug":"foodprint-closure-reversed-as-delivereasy-reheats-food-rescue-app","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/589067\/","title":{"rendered":"Foodprint closure reversed as Delivereasy reheats food-rescue app"},"content":{"rendered":"

\u201cAt that time, I genuinely believed it would be the end of the brand, so having the opportunity to see it continue means a lot, both to me personally and the community.\u201d<\/p>\n

Garvey will no longer work at the company.<\/p>\n

\"FoodprintFoodprint is back on the menu after a last-minute rescue by Delivereasy, which plans to merge the business with its own food-rescue service, Gone Good. Photo \/ Foodprint<\/p>\n

When she announced the closure, Garvey pointed to the difficult trading conditions facing New Zealand\u2019s hospitality sector.<\/p>\n

\u201cIt\u2019s no secret that business is tough,\u201d she said at the time.<\/p>\n

Asked about Foodprint\u2019s profitability, a spokesperson for Delivereasy said, \u201clike many early-stage platforms, it had built a strong brand, customer base and network of eateries, but the economics of operating the business independently made it difficult to generate a sustainable return\u201d.<\/p>\n

The company plans to incorporate its delivery model into the app. Previously, customers would have to visit stores as they were closing and pick up discounted products. <\/p>\n

\u201cDelivereasy already has much of the infrastructure required to operate and grow a marketplace platform, technology capability, customer support, marketing, commercial relationships and an established team, so we can bring Foodprint into that existing operation at a relatively low incremental cost,\u201d the spokesperson said.<\/p>\n

\"FoodprintFoodprint founder Michal Garvey (left) and her Delivereasy counterpart Tim Robinson. Photo \/ Foodprint<\/p>\n

Delivereasy\u2019s food-rescue platform, Gone Good, was launched in October last year and has since signed up hundreds of vendors across 10 cities.<\/p>\n

Delivereasy founder Tim Robinson said the two businesses shared similar goals and combining them would strengthen their collective impact.<\/p>\n

\u201cWe\u2019ve always had a lot in common with Foodprint,\u201d Robinson said.<\/p>\n

\u201cBoth platforms were created with the same goal: helping Kiwis rescue great local food, while supporting businesses to reduce waste.<\/p>\n

\u201cBringing the two communities together under Foodprint means more choice for customers, more support for local eateries and more good food being saved from going to waste.\u201d<\/p>\n

The merger officially took effect on August 31, with Gone Good\u2019s customers and vendor network moving under the Foodprint brand.<\/p>\n

For Garvey, the deal provides reassurance that the platform\u2019s mission will continue.<\/p>\n

The acquisition follows growing competition in New Zealand\u2019s food-rescue market, including international giant Too Good To Go<\/a>, which launched locally last year.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cAt that time, I genuinely believed it would be the end of the brand, so having the opportunity…\n","protected":false},"author":2,"featured_media":589068,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[44303,74,2724,806,1863,138,17163,289921,209625,289923,11542,51706,111,139,69,289922,8527,36565,36443,5977],"class_list":["post-589067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-acquired","tag-after","tag-app","tag-as","tag-back","tag-business","tag-closure","tag-delivereasy","tag-foodprint","tag-foodrescue","tag-lastminute","tag-menu","tag-new-zealand","tag-newzealand","tag-nz","tag-reheats","tag-rescue","tag-reversed","tag-shuttered","tag-which"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/589067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=589067"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/589067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/589068"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=589067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=589067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=589067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}