{"id":593036,"date":"2026-09-07T16:06:13","date_gmt":"2026-09-07T16:06:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/593036\/"},"modified":"2026-09-07T16:06:13","modified_gmt":"2026-09-07T16:06:13","slug":"music-consumption-trends-2026-whos-listening-more-and-whats-driving-discovery","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/593036\/","title":{"rendered":"Music consumption trends 2026: Who&#8217;s listening more \u2013 and what&#8217;s driving discovery?"},"content":{"rendered":"<p data-block-key=\"zz1kx\">In comparison, older generations under-index: while 15% of those listening to music more are Gen X, they make up 24% of the population overall. The numbers are even more pronounced among Baby Boomers and above (8% versus 28%). <\/p>\n<p>Americans listening to more music are most likely to discover new music through streaming recommendations <\/p>\n<p data-block-key=\"91b9e\">As far as discovering new music goes, streaming service recommendations, at 59%, tops the table among Americans listening to more music. Social media and music blogs (52%) and recommendations from friends and family (48%) make up the top three sources. Radio and music channels are cited by 43% of this group.<\/p>\n","protected":false},"excerpt":{"rendered":"In comparison, older generations under-index: while 15% of those listening to music more are Gen X, they make&hellip;\n","protected":false},"author":2,"featured_media":593037,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[111,139,69,145],"class_list":["post-593036","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/593036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=593036"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/593036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/593037"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=593036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=593036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=593036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}