{"id":593736,"date":"2026-09-08T09:00:23","date_gmt":"2026-09-08T09:00:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/593736\/"},"modified":"2026-09-08T09:00:23","modified_gmt":"2026-09-08T09:00:23","slug":"who-are-the-mystery-buyers-of-new-zealands-luxury-homes","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/593736\/","title":{"rendered":"Who are the mystery buyers of New Zealand&#8217;s luxury homes?"},"content":{"rendered":"<p class=\"body-paragraph articleLinkText  [&amp;_p]:tit-sub-xl tit-sub-xl md:[&amp;_p]:d-tit-sub-xl md:d-tit-sub-xl mb-[1.3rem]\">Patrick McAteer and Suzanne Browne have sold nearly $150 million worth of residential property across some of Auckland&#8217;s priciest suburbs in the last financial year.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">By Charlotte Cook of <a href=\"https:\/\/www.rnz.co.nz\/life\/home\/the-mystery-buyers-snapping-up-new-zealand-s-luxury-homes\" rel=\"nofollow noopener\" target=\"_blank\">RNZ<\/a> <\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Surprisingly \u2013 especially for people who were expecting overseas investors to snap up luxury properties here when changes to the <a href=\"https:\/\/www.1news.co.nz\/2026\/08\/10\/moving-to-nz-becoming-a-badge-of-honour-in-silicon-valley\/\" rel=\"nofollow noopener\" target=\"_blank\">golden visa scheme<\/a> started in March \u2013 50% of their buyers have been Kiwis.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">McAteer says these buyers, known as High Net Worth, or Ultra-High Net Worth individuals, fly under the radar.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cWe call it surprise and delight. We meet people we\u2019ve never even heard of before.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/source-sothebys-N53FIUQJKNA4JBZGPBMIABFLQM.jpg\" alt=\"Source: Sotheby's\" width=\"800\" height=\"450\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">Source: Sotheby&#8217;s (Source: Supplied)<\/p>\n<p>Who are the wealthy Kiwis?<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">McAteer says it shocks some people to find out there are many ultra-high net worth individuals in Aotearoa who can compete with international buyers.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cThere are a lot of people who live in New Zealand and have never left and are quite happy here that are also classified as high net worth and ultra-high net worth.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cAnd we deal with them every day.\u201d<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">But it\u2019s not who you\u2019d think.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/sothebys-international-agent-patrick-mcateer-source-sothebys-NJGHSPO74JAEXC46JC5ZPHS5IE.jpg\" alt=\"Sotheby&#x2019;s International agent Patrick McAteer. Source: Sotheby's\" width=\"800\" height=\"450\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">Sotheby\u2019s International agent Patrick McAteer. Source: Sotheby&#8217;s (Source: Supplied)<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cThey&#8217;re not in the tabloids. They&#8217;re nowhere and they have considerable budgets to be able to buy something, in the millions and millions of dollars.\u201d<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">He says people immediately think about well-known families on the <a href=\"https:\/\/www.1news.co.nz\/2026\/06\/15\/what-to-know-as-nbr-releases-its-2026-rich-list\/\" rel=\"nofollow noopener\" target=\"_blank\">NBR Rich List<\/a>, but that is all New Zealand declared wealth; the clients he works with might have sold their companies overseas.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cWe&#8217;ve got one person that we know, he&#8217;s a New Zealander, but made a tremendous amount of money in offshore, but he&#8217;s not on that list.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cAnd believe me, if his wealth was declared, he would be.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cHe&#8217;s just bought a significant home in New Zealand, upwards of $30 million.\u201c<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">McAteer says anonymity is a key component of the job. He&#8217;s just done a $26 million deal where the buyer\u2019s identity couldn\u2019t be revealed to anyone, but more often it\u2019s a concern for the vendor than the person from Hong Kong buying their third holiday house.<\/p>\n<p>Who are the international buyers and why are they coming here?<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Six months after the visa changes, only 25 homes have been sold under the scheme with over 370 visas approved out of more than 800 applications.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">McAteer says buyers are people looking to either move to New Zealand, have a second or third residence here, changing the quality of their life long-term plan \u2013 or just simply to have another dwelling in another cool country.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cWe are a pretty desirable country to be in.\u201d<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">He says safety is at the top of the list of New Zealand\u2019s desirable qualities. While globalisation has made Aotearoa more reachable, it\u2019s also remote enough to charm a bolt hole buyer.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cA country that is far enough away but globally connected is a really key component for these people.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/this-speargrass-flat-property-in-queenstown-is-now-sold-its-ZJTR63VDOZBXNA5ZRSA5K36H2Q.png\" alt=\"This Speargrass Flat property in Queenstown is now sold. It's set on 1 hectare of established grounds, has a feature pond and approximately 130 metres of hand-laid stone walls Source: .Sotheby's\" width=\"800\" height=\"446\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">This Speargrass Flat property in Queenstown is now sold. It&#8217;s set on 1 hectare of established grounds, has a feature pond and approximately 130 metres of hand-laid stone walls Source: .Sotheby&#8217;s (Source: Supplied)<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Data collected from the Golden Visa Advisory says Americans have made the most applications, followed by China, Hong Kong and Germany.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">McAteer and Browne, who work for Sotheby&#8217;s International, say their experience matches the data with leads from the US rising nearly 40%.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cChina&#8217;s always been a popular in-bounder for us&#8230; but mostly the real needle turner for us has been Germany and some other countries in Europe.\u201c<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">McAteer says most of their clientele are very successful and prominent businesspeople.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cAnd generally, the sort of people that we&#8217;re dealing with&#8230; they&#8217;re based in Germany, but they&#8217;ll have property in Portugal or Spain and they&#8217;re looking to New Zealand for a third residence.\u201d<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Australians &#8211; who don\u2019t need a visa &#8211; have also been big purchasers for Sotheby&#8217;s. McAteer says they\u2019ve sold 10 houses above $5 million in the last four months \u2013 mostly to our neighbours across the ditch.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cIf they&#8217;re coming out of Sydney, they&#8217;re moving to New Zealand and generally they&#8217;re looking for schools.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/sa-five-bedroom-five-bathroom-home-in-aucklands-herne-bay-cu-YA57WGKKKRAKFD2S34GLLLJHBY.png\" alt=\"SA five bedroom, five bathroom home in Auckland&#x2019;s Herne Bay, currently listed by Sotheby&#x2019;s. ource: Sotheby's \" width=\"800\" height=\"533\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">SA five bedroom, five bathroom home in Auckland\u2019s Herne Bay, currently listed by Sotheby\u2019s. ource: Sotheby&#8217;s  (Source: Supplied)<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Allyra McGrath, another Sotheby\u2019s agent in Queenstown, has been fielding calls from Australia &#8220;nearly every day&#8221; following a tax change.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cTraditionally they&#8217;d want to buy something completed, whereas now they&#8217;re looking more at the off-plan or new build.\u201d<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">She\u2019s also just had an AIP family from the US settle on a holiday home in Queenstown, just eight weeks after they started working together.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">She says other clients have never been to New Zealand and have started the AIP process anyway while doing a full recce from top to bottom.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">McGrath says AIP buyers usually look in the $7-10 million dollar mark.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cThey&#8217;re also quite particular, these buyers as well&#8230; so once you then go to that level, there are even fewer properties that are suitable.\u201d<\/p>\n<p>\u2018It&#8217;s very thin air when you start getting up above $20 million\u2019<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Cotality\u2019s Chief Property Economist Kelvin Davidson says luxury property is a hard market to track because many deals are off the books.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cWhat you tend to see as you move up through the value echelons is that a lot of the really top end property is never even listed. It&#8217;s never put on the market.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/cotality-chief-property-economist-kelvin-davidson-said-price-R44SW6T52FCDLBBFKMFYLMERTM.jpg\" alt=\"Cotality chief property economist Kelvin Davidson said prices would stay flat this year.\" width=\"800\" height=\"496\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">Cotality chief property economist Kelvin Davidson said prices would stay flat this year. (Source: Supplied)<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cAll the records eventually hit the official files, but in terms of the listing, in terms of that negotiation, the sale process, a lot of it can be fairly secretive.\u201d<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Cotality estimates there are about 7000 $5 million properties in New Zealand, mostly spread across Auckland and Queenstown. McAteer says almost 80% of New Zealand\u2019s $5 million-plus homes are between Ponsonby and Herne Bay or Greater Herne Bay and Remuera in Auckland.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cMaybe about 5% of properties turn over in any given year. So that suggests we might only expect 200 or 300,&#8221; Davidson says.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">But even then, McAteer says New Zealand can be seen as a bit of a bargain bin for international shoppers.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cOur property prices are quite high in New Zealand, but we look pretty reasonable when you&#8217;re, standing in Germany or you&#8217;re standing in Hong Kong or you&#8217;re standing in the US looking down at us and they&#8217;re looking at the Euro or the USD against our dollar&#8230; we look pretty affordable.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Patrick McAteer and Suzanne Browne have sold nearly $150 million worth of residential property across some of Auckland&#8217;s&hellip;\n","protected":false},"author":2,"featured_media":593737,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[687,111,43,139,69],"class_list":["post-593736","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-housing-and-infrastructure","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/593736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=593736"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/593736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/593737"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=593736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=593736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=593736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}