{"id":594450,"date":"2026-09-09T00:34:32","date_gmt":"2026-09-09T00:34:32","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/594450\/"},"modified":"2026-09-09T00:34:32","modified_gmt":"2026-09-09T00:34:32","slug":"the-next-chapter-for-quantum-jump","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/594450\/","title":{"rendered":"The next chapter for Quantum Jump"},"content":{"rendered":"

Above: The Quantum Jump team.<\/p>\n

New offices, award wins and a raft of distinctive creative work that shifts the dial\u2026 strategic marketing indie Quantum Jump<\/a> has been busy. What does the future hold?<\/p>\n

It\u2019s been a huge 18 months at independent agency Quantum Jump.\u00a0<\/p>\n

Off the back of 30% growth, they opened a Sydney office<\/a> in 2025, with Southern Cross Travel Insurance<\/a> as a foundation client. It\u2019s led by Rachel Wintle, who was returning from New York. Recently the NZ operation moved into new Auckland offices near Victoria Park<\/a>.\u00a0<\/p>\n

Awards success has been a highlight. AA, Ingham\u2019s and Sky TV (Neon) have all been named YouTube NZ Marketing Award finalists<\/a>.\u00a0<\/p>\n

Most recently, Mitre 10 Club\u2019s \u2018Discount days\u2019<\/a> won Best Loyalty Marketing Initiative at the APAC Loyalty Awards and was a finalist at the International Loyalty Awards. It\u2019s also a finalist at the 2026 YouTube NZ Marketing Awards \u2013 alongside other clients ASB and Dricon.\u00a0<\/p>\n

Meanwhile, QJ won at Effies for Firth and CEO Ben Goodale was celebrated on the 2026 Campaign Asia-Pacific \u201850 Over Fifty\u2019 list<\/a> this year.<\/p>\n

\u201cAwards can be a clich\u00e9, but we only enter commercial effectiveness awards,\u201d says Goodale.\u00a0<\/p>\n

\u201cI\u2019ve built my career on effectiveness, delivering ROI. Let\u2019s face it, that\u2019s what matters. CEOs and CMOs first need sales, brand NPS, engagement. Not vanity trophies.\u00a0<\/p>\n

\u201cThat said, it\u2019s great seeing the clients, teams and work recognised for being impactful.\u201d\u00a0<\/p>\n

Distinctive campaigns have been a feature. For example, the creation of \u2018Ray\u2019, the friendly \u2018bobblehead\u2019<\/a> roadservice officer for AA, and working with ASB\u2019s agency village to celebrate Youth Financial Literacy with the iconic Kashin the elephant<\/a>.\u00a0<\/p>\n

\"\"\"\"AA\u2019s Ray the friendly bobblehead and ASB\u2019s Kashin the elephant.<\/p>\n

The creative product is central to QJ\u2019s work. Creative partners Wayne Pick and Drew Ayers have led this area from the start.\u00a0<\/p>\n

\u201cCreative thinking is a powerful differentiator for a brand,\u201d says Pick. \u201cThat\u2019s why we have a clear philosophy: we\u2019re in the room from day one alongside planning and data. That\u2019s the only way to make a real creative impact: being part of the journey from the start, not just polishing the end of it.<\/p>\n

\u201cThe Italians have a lovely word for what we\u2019re after: sprezzatura \u2013 effortless grace, the art of making something difficult or complex look completely simple and natural as if no thought went into it at all.\u00a0<\/p>\n

\u201cA lot of craft goes into that kind of simplicity. It may look effortless. It never is,\u201d Pick says.<\/p>\n

Specialist strategic marketing<\/p>\n

What does QJ focus on? \u201cWe\u2019re a specialist strategic marketing agency,\u201d Goodale says. \u201cLoyalty and CRM sit alongside brand and retail creative, digital and marketing automation. Clients come to us because they need heavy-duty thinking, not just an ad campaign. The campaign\u2019s the easy bit.\u201d<\/p>\n

A sweet spot is customer loyalty. In 2024, Quantum Jump launched New Zealand\u2019s first independent annual loyalty study, sharing findings with hundreds of marketers both sides of the Tasman.\u00a0<\/p>\n

Amy Watson, head of planning, says: \u201cWith many Kiwi businesses facing increasing competition both locally and internationally, the fight for every customer is getting harder and harder. Our study proves the impact well-designed, well-managed loyalty strategies can have on customer decision-making \u2013 like 63% saying they shop more often with brands who have a loyalty programme they like. Loyalty programmes support positive NPS and amplify other investments in brand and performance marketing.\u201d\u00a0<\/p>\n

The study, now in its third year, expands into Australia this year.<\/p>\n

\"\"Mitre 10 Club\u2019s \u2018Discount days\u2019 won Best Loyalty Marketing Initiative at the APAC Loyalty Awards.Science, data\u2026 and a little magic<\/p>\n

\u201cWe fell into loyalty marketing long ago, thanks to Farmers and Subway. Having developed Farmers Club, Subcard, New World Clubcard, the strategy for Club+, Sky Rewards, Mitre 10 Club and more \u2013 we\u2019ve such passion for loyalty programmes. The best programmes combine science, data and that little bit of magic\u2026 to make the quantum jump you might say,\u201d smiles Goodale.\u00a0<\/p>\n

\u201cWe offer deep, genuine experience in those critical decisions, while servicing broader communication needs of clients like brand and digital. It\u2019s a wonderful niche, but supercharged as part of a holistic brand offering.\u201d<\/p>\n

Watson adds: \u201cA lot of the work we get most excited about is not stuff that\u2019s particularly PR-able \u2013 data strategy, customer journey mapping, automation builds inside Salesforce, Adobe or HubSpot, AI tool integrations. Unglamorous, but so important and transformative for the businesses we work with.\u201d<\/p>\n

People are core. Zo\u00eb MacDonald-Mair joined on day one and is now group business director. \u201cGrowing a culture from such a small tight team to a much larger team now has been a career highlight. We\u2019ve built a strong internal agency culture and this makes our client relationships much stronger too.\u201d<\/p>\n

With Sydney growing, and the new vibrant space in central Auckland, Goodale is excited about the future.\u00a0<\/p>\n

\u201cA client recently said to me, \u2018What got us here won\u2019t get us where we\u2019re going.\u2019 I love that, it\u2019s a world of constant change and we\u2019re ready for it.\u201d\u00a0<\/p>\n

quantumjump.co.nz<\/p>\n

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