{"id":595124,"date":"2026-09-09T16:06:08","date_gmt":"2026-09-09T16:06:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/595124\/"},"modified":"2026-09-09T16:06:08","modified_gmt":"2026-09-09T16:06:08","slug":"apple-ceo-john-ternus-posts-teaser-video-ahead-of-annual-launch-event","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/595124\/","title":{"rendered":"Apple CEO John Ternus Posts Teaser Video Ahead of Annual Launch Event"},"content":{"rendered":"

John Ternus is stoking the hype.<\/p>\n

The recently inaugurated Apple CEO<\/a> took to X on Wednesday to post a cryptic, 14-second teaser video ahead of the company’s hotly anticipated launch event this afternoon.<\/p>\n

In the short clip, a small spotlight shines down on a dome-shaped, slightly translucent orb that X users speculated could be anything from an iPhone camera to an Apple-branded flashlight.<\/p>\n

The teaser, the first of its kind for Apple, which typically doesn’t publicize its product launches in such amorphous ways, signals a possible new, more glitzy direction Ternus intends to take the company.<\/p>\n

Ternus officially replaced Tim Cook<\/a> as CEO on September 1. Formerly a products guy, Ternus has represented Apple in numerous public speaking appearances and helped design the AirPods, among other products.<\/p>\n

Recently, the ambiguous teaser video has become a popular method for tech companies to garner publicity for upcoming product launches. This summer, Samsung previewed a new line of foldable phones with a video of someone cutting a pizza.<\/p>\n

Apple is widely expected to unveil a foldable iPhone during Wednesday’s launch.<\/p>\n

Business Insider is set to live blog the launch event from gavel to gavel. Check back on the website at 1 p.m. ET for more updates.<\/p>\n","protected":false},"excerpt":{"rendered":"John Ternus is stoking the hype. The recently inaugurated Apple CEO took to X on Wednesday to post…\n","protected":false},"author":2,"featured_media":595125,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[293263,31083,2038,1656,14800,100661,197651,111,139,69,4460,1029,869,14625,293264,145,5191,293265,1680],"class_list":["post-595124","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-annual-launch-event","tag-apple-ceo","tag-business-insider","tag-company","tag-gavel","tag-john-ternus","tag-new-line","tag-new-zealand","tag-newzealand","tag-nz","tag-product","tag-publicity","tag-samsung","tag-summer","tag-teaser-video-hour","tag-technology","tag-tim-cook","tag-upcoming-product-launch","tag-wednesday"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/595124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=595124"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/595124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/595125"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=595124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=595124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=595124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}