{"id":596362,"date":"2026-09-10T19:36:32","date_gmt":"2026-09-10T19:36:32","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/596362\/"},"modified":"2026-09-10T19:36:32","modified_gmt":"2026-09-10T19:36:32","slug":"northlanders-question-excuseflation-as-cost-of-living-pressures-grow","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/596362\/","title":{"rendered":"Northlanders question \u2018excuseflation\u2019 as cost-of-living pressures grow"},"content":{"rendered":"<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cBut trust depends on businesses being open and transparent about why those increases are happening.\u201d <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Damen said that while Consumer hadn\u2019t heard of concerns relating to \u201cexcuseflation\u201d, the cost of living remained New Zealanders\u2019 \u201cnumber one concern\u201d. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cAs a result, people are paying much closer attention to prices and value than they have in the past. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cWhen household budgets are stretched, people are more likely to question whether a price increase is fair.\u201d <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Last November, Moerewa resident <a href=\"https:\/\/www.nzherald.co.nz\/northern-advocate\/news\/rising-grocery-costs-force-northlanders-to-cut-back-on-basics\/IUC47K475ZAK5GEEPA2CA4YA5I\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/northern-advocate\/news\/rising-grocery-costs-force-northlanders-to-cut-back-on-basics\/IUC47K475ZAK5GEEPA2CA4YA5I\/\">Rose Hura told the Northern Advocate<\/a> that the cost of living had forced her to rethink how she shopped. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">She had started comparing prices for the best deals and had cut out expensive items altogether including butter and olive oil.<\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Nearly one year on, Hura said, \u201ceverything has gotten more expensive\u201d for her wh\u0101nau of seven. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cThe weekly shop has gone from $300 to between $400 and $500,\u201d she said. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cThe cost of fruit and vegetables and meat \u2013 everything is shocking. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cNow you\u2019re paying almost $15 for 500g of mince. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cThe petrol prices are killing everyone in general.\u201d <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Hura said she had seen a dramatic shift in price hikes.<\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cI feel some businesses have jumped on the bandwagon and used the increase in petrol prices to drive their own prices up. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cDefinitely those big supermarket chains have jumped on it as well. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cIt\u2019s harder to be clever about the way we shop; you don\u2019t get as much bang for buck.\u201d <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">While overall inflation has slowed down compared to previous years, everyday expenses for essentials like power, groceries, and insurance remain high. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">New Zealand\u2019s annual inflation rate rose to 4.1% for the 12 months to the June 2026 quarter, up from 3.1% in March. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">The main price drivers were petrol (up 27.5%) and diesel (up 71%), driven largely by Middle East conflicts affecting global fuel costs. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Electricity prices (up 12%) and council rates (up 8.8%) were also factors in the inflation equation. <\/p>\n<p><img  alt=\"Northlander Rose Hura (left) said high food and petrol prices were making life harder for her family.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Northlander Rose Hura (left) said high food and petrol prices were making life harder for her family.<\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Northland Chamber of Commerce acting chief executive Tim Robinson said the extra fuel costs associated with the Iran war had added upward of 25% in costs for many businesses. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cMost businesses have absorbed that,\u201d he said. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cThere are probably a number who said \u2018Trump promised the war would be over in six weeks, now it\u2019s six months later and there\u2019s a new normal where petrol costs are sitting. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cCourier surcharges have risen, and anyone shipping goods have had real cost increases. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cA lot of businesses are going \u2018in absence of certainty in fuel prices coming down, we\u2019ll start looking at price rises to recover the costs of additional freight.\u201d <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Robinson said if businesses can\u2019t cover their costs they simply go out of business. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cAnd that\u2019s terrible for everybody,\u201d he said.<\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cIt\u2019s a sad state of affairs we\u2019re in right now. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cA lot of things are outside of our control as a country.\u201d <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Earlier this year, the Commerce Commission warned businesses against making fuel surcharge claims \u201cif you don\u2019t have reasonable grounds for believing it to be true\u201d. <\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Any surcharge should be based on \u201creal and current cost pressures\u201d, the commission said.<\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cWhile fuel surcharges can be a legitimate way for businesses to recover unexpected increases in fuel costs, we want to remind businesses about how to apply them fairly.<\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">\u201cFuel surcharges must reflect only the additional fuel costs your business is facing and cannot be used as an excuse to recover unrelated expenses or to increase margins.\u201d<\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Last year, Northlanders were also noticing <a href=\"https:\/\/www.nzherald.co.nz\/nz\/shrinkflation-adds-to-cost-woes-for-northlanders-amid-rising-living-costs\/7W4EKNUKQNCKRASA2HIEIMLIXI\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/shrinkflation-adds-to-cost-woes-for-northlanders-amid-rising-living-costs\/7W4EKNUKQNCKRASA2HIEIMLIXI\/\">\u201cshrinkflation\u201d<\/a> in the shops.<\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Many residents felt they were getting less bang for their buck at the supermarket and some eateries as products and portions reduced in size, while the prices remained the same.<\/p>\n<p class=\"eYVVqkRVmn\" style=\"display:none\">Jenny Ling is a senior journalist at the Northern Advocate. She has a special interest in covering human interest stories, along with finance, roading, and social issues. <\/p>\n","protected":false},"excerpt":{"rendered":"\u201cBut trust depends on businesses being open and transparent about why those increases are happening.\u201d Damen said that&hellip;\n","protected":false},"author":2,"featured_media":596363,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[9526,806,138,803,24747,219,293954,5988,1888,17240,305,111,139,11225,73136,69,11673,15141,9831,2848,107341,56425,684],"class_list":["post-596362","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-another","tag-as","tag-business","tag-continue","tag-costofliving","tag-economy","tag-excuseflation","tag-families","tag-first","tag-grow","tag-have","tag-new-zealand","tag-newzealand","tag-northlanders","tag-noticed","tag-nz","tag-phenomenon","tag-pressures","tag-question","tag-severe","tag-shrinkflation","tag-squeeze","tag-there"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/596362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=596362"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/596362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/596363"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=596362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=596362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=596362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}