{"id":599665,"date":"2026-09-14T03:00:11","date_gmt":"2026-09-14T03:00:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/599665\/"},"modified":"2026-09-14T03:00:11","modified_gmt":"2026-09-14T03:00:11","slug":"new-apple-variety-grown-in-new-zealand-makes-world-debut-in-vietnam","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/599665\/","title":{"rendered":"New apple variety grown in New Zealand makes world debut in Vietnam"},"content":{"rendered":"

Kingston said a new apple like the Joli represented over a decade of breeding, testing and growing before it could be brought to market.<\/p>\n

\u201cWhen it succeeds, the value is felt well beyond the orchard \u2013 by growers, regional communities, customers and the national economy.\u201d<\/p>\n

He said T&G\u2019s other premium apple variety, the Envy, had shown how New Zealand innovation can create value in global markets \u2013 having this year surpassed $1 billion in global sales.<\/p>\n

While overall global apple consumption is growing modestly, the premium apple category is expanding, driven by consumers willing to pay more for brands they trust to consistently deliver a superior eating experience.<\/p>\n

Between 2025 and 2030, the global premium apple category is expected to grow from US$13b ($22.3b) to US$19b, representing a compound annual growth rate of almost 8%.<\/p>\n

Kingston said the company had big plans for Joli and aimed to significantly increase production in New Zealand by 2030.<\/p>\n

He said, to achieve that, T&G was encouraging growers in regions such as Marlborough to consider diversifying into planting Joli apples.<\/p>\n

The apple is now being grown on the Canterbury Plains and T&G has licensed 273ha of Joli apples in Aotearoa New Zealand, with plans to boost this to 1500ha globally by 2035.<\/p>\n

\u2013 RNZ<\/p>\n","protected":false},"excerpt":{"rendered":"Kingston said a new apple like the Joli represented over a decade of breeding, testing and growing before…\n","protected":false},"author":2,"featured_media":599666,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[351,138,35142,45640,78,5338,117,111,139,69,36986,2317,377,80],"class_list":["post-599665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-apple","tag-business","tag-debut","tag-grown","tag-in","tag-makes","tag-new","tag-new-zealand","tag-newzealand","tag-nz","tag-variety","tag-vietnam","tag-world","tag-zealand"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/599665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=599665"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/599665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/599666"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=599665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=599665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=599665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}