{"id":599705,"date":"2026-09-14T04:06:09","date_gmt":"2026-09-14T04:06:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/599705\/"},"modified":"2026-09-14T04:06:09","modified_gmt":"2026-09-14T04:06:09","slug":"sydney-sweeney-promotes-novig-betting-app-with-nude-sports-photos","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/599705\/","title":{"rendered":"Sydney Sweeney promotes Novig betting app with nude sports photos"},"content":{"rendered":"

\u201cAs a former athlete and a woman who has personally experienced sexualized comments, I\u2019m genuinely disgusted and deeply disappointed by this campaign,\u201d read the most liked comment on the video.<\/p>\n

\u201cWe\u2019ve spent years fighting to be seen and respected for our talent, strength, and achievements \u2013 not reduced to our bodies.\u201d<\/p>\n

\"SydneySydney Sweeney has faced criticism after baring her body in a provocative campaign for the gambling app Novig. Photo \/ Sydney Sweeney<\/p>\n

Sweeney defended the campaign as a light-hearted attempt to celebrate sport.<\/p>\n

\u201cThe campaign was about embracing a fun idea,\u201d Sweeney said in a statement, according to Variety. <\/p>\n

\u201cThe concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.\u201d<\/p>\n

Some commentators were not convinced.<\/p>\n

\u201cThis is a slap in the face to every professional female athlete,\u201d another user wrote, while another asked, \u201cHow do we cancel this?\u201d.<\/p>\n

Despite the negative comments, the posts are driving huge engagement with views, likes and the occasional compliment.<\/p>\n

\u201cThis is the greatest ad in sports and sports betting history,\u201d one said.<\/p>\n

The Anyone But You actor appeared to respond indirectly to critics by sharing examples from ESPN\u2019s Body Issue on her Instagram Stories. <\/p>\n

\"SydneySydney Sweeney has fired back after facing criticism online for her provocative sports ad. Photos \/ ESPN<\/p>\n

The posts featured high-profile athletes including Serena Williams, Megan Rapinoe, Rob Gronkowski and Jason Kelce, whose appearances in the publication celebrated athletic achievement and body confidence.<\/p>\n

In recent weeks, Sweeney has made several red carpet appearances, including at the 2026 Venice Film Festival and an Armani Beauty event attended by well-known names from the entertainment industry, Fox News reported.<\/p>\n

Despite the backlash, the campaign with Novig has generated significant engagement online. <\/p>\n","protected":false},"excerpt":{"rendered":"\u201cAs a former athlete and a woman who has personally experienced sexualized comments, I\u2019m genuinely disgusted and deeply…\n","protected":false},"author":2,"featured_media":599706,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[6876,2724,27496,44997,62243,6097,156,15972,179374,27705,700,1432,111,139,295640,28463,69,254,59199,32732,23606,2081,213,235421,1742,1734,102],"class_list":["post-599705","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-actress","tag-app","tag-betting","tag-clothes","tag-covering","tag-down","tag-entertainment","tag-equipment","tag-eyebrows","tag-instead","tag-latest","tag-model","tag-new-zealand","tag-newzealand","tag-novig","tag-nude","tag-nz","tag-photos","tag-photoshoot","tag-promote","tag-promotes","tag-raised","tag-sports","tag-stripping","tag-sweeney","tag-sydney","tag-with"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/599705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=599705"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/599705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/599706"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=599705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=599705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=599705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}