{"id":600115,"date":"2026-09-14T13:48:11","date_gmt":"2026-09-14T13:48:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/600115\/"},"modified":"2026-09-14T13:48:11","modified_gmt":"2026-09-14T13:48:11","slug":"shein-shares-fall-10-amid-australia-nz-contact-lens-cleaner-recall","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/600115\/","title":{"rendered":"Shein shares fall 10% amid Australia, NZ contact-lens cleaner recall"},"content":{"rendered":"<p>On the sixth floor of LE BHV MARAIS, the SHEIN space, a low-cost fashion brand known for its affordable collections and extensive online range, displays mannequins, clothing racks, and signage dedicated to women&#8217;s, men&#8217;s, children&#8217;s, and plus-size lines within a bright retail setting in Paris, France, on August 1, 2026. SHEIN, la mode pour tous. (Photo by Riccardo Milani \/ Hans Lucas \/ AFP via Getty Images)<\/p>\n<p>Riccardo Milani | Afp | Getty Images<\/p>\n<p>Shares of fast-fashion company <a href=\"https:\/\/www.cnbc.com\/quotes\/625-HK\/\" rel=\"nofollow noopener\" target=\"_blank\">Shein<\/a> fell as much as 10% in Hong Kong, amid news that one of its contact lens products has been recalled by Australia and New Zealand. <\/p>\n<p>&#8220;A sample of these contact lenses tested positive for Burkholderia cepacia complex, a bacterial\u00a0contaminant detected in the solution in which the lenses were packaged,&#8221; according to a <a href=\"https:\/\/www.productsafety.govt.nz\/recalls\/pair-of-colored-cosmetic-contact-lenses-sold-at-shein-nz-website\" target=\"_blank\" rel=\"nofollow noopener\">statement<\/a> by New Zealand&#8217;s Ministry of Business Innovation &amp; Employment on Friday.  <\/p>\n<p>&#8220;Exposure to this bacterium may pose a risk of eye infection or irritation and an incident was reported in the United Kingdom involving a user who developed an eye infection,&#8221; it added. <\/p>\n<p>The Australian Competition and Consumer Commission <a href=\"https:\/\/www.productsafety.gov.au\/search-consumer-product-recalls\/coloured-contact-lenses-designed-for-cosplay-and-makeup-applications\" target=\"_blank\" rel=\"nofollow noopener\">issued<\/a> a similar recall.<\/p>\n<p>Stock Chart IconStock chart icon<img decoding=\"async\" src=\"https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg\" class=\"Collapsible-dismissButton\" alt=\"hide content\"\/><\/p>\n<p> Shein<\/p>\n<p>The news come following the fast fashion retailer&#8217;s <a href=\"https:\/\/www.cnbc.com\/2026\/09\/01\/shein-ipo-market-debut-hong-kong.html\" rel=\"nofollow noopener\" target=\"_blank\">shaky debut<\/a> in Hong Kong earlier this month. While Shein rose to prominence with low-price clothing and new designs brought to the market quickly, its low-cost model in Europe and the U.S. has been challenged by tariffs and regulatory changes. <\/p>\n<p>Shein will need to redefine its value proposition beyond &#8220;low prices and constant novelty,&#8221; including by curating its marketplace offerings and developing services, Marguerite LeRolland, senior global insight manager for fashion at market intelligence company Euromonitor International, <a href=\"https:\/\/www.cnbc.com\/2026\/09\/04\/shein-ipo-fast-fashion-temu-competition.html\" rel=\"nofollow noopener\" target=\"_blank\">told CNBC<\/a> earlier this month. <\/p>\n<p>LeRolland also said Shein needs to improve its brand image as regulators and public opinion become increasingly critical of the company.&#8221;<\/p>\n<p>Shein&#8217;s Hong Kong-listed shares were 9.49% lower at HK$36.26. <\/p>\n<p>\u2014CNBC&#8217;s Jenny Lee contributed to the report. <\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"On the sixth floor of LE BHV MARAIS, the SHEIN space, a low-cost fashion brand known for its&hellip;\n","protected":false},"author":2,"featured_media":600116,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3739,138,553,111,139,69,295798],"class_list":["post-600115","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-asia-economy","tag-business","tag-business-news","tag-new-zealand","tag-newzealand","tag-nz","tag-shein-global-holdings-limited"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/600115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=600115"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/600115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/600116"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=600115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=600115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=600115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}