{"id":600563,"date":"2026-09-15T00:24:28","date_gmt":"2026-09-15T00:24:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/600563\/"},"modified":"2026-09-15T00:24:28","modified_gmt":"2026-09-15T00:24:28","slug":"chinas-inbound-tourism-revenue-projected-to-reach-us470-billion-by-2040-ubs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/600563\/","title":{"rendered":"China\u2019s inbound tourism revenue projected to reach US$470 billion by 2040: UBS"},"content":{"rendered":"<p>Revenue from inbound travel to China is forecast to reach US$470 billion by 2040, more than doubling its current share of the economy and helping offset <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/economy\/policy\/article\/3360498\/whats-stake-china-prioritises-household-spending-new-five-year-plan?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">weak domestic demand<\/a>, according to UBS.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Tourism from outside mainland China would expand to 1.5 per cent of gross domestic product (GDP) on a compound annual growth rate of 8.9 per cent from 2025, the Swiss investment bank estimated.<\/p>\n<p>China\u2019s <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/economy\/china-economy\/article\/3359829\/china-targets-190-million-inbound-travellers-more-global-influence-2030-plan?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">inbound travel<\/a> revenue would represent 15 per cent of the world tourism market by around 2040, said Chen Xin, head of China leisure and transport research at UBS, in a special report summary on Friday.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cAmid weak domestic demand, policymakers increasingly see inbound tourism as an incremental consumption driver,\u201d the report said.<\/p>\n","protected":false},"excerpt":{"rendered":"Revenue from inbound travel to China is forecast to reach US$470 billion by 2040, more than doubling its&hellip;\n","protected":false},"author":2,"featured_media":600564,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[85,138,51288,607,12445,219,2024,12410,20285,295988,111,139,69,8105,1243,9739,10097,10300,83974,295989],"class_list":["post-600563","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-australia","tag-business","tag-catering","tag-china","tag-domestic-demand","tag-economy","tag-europe","tag-gdp","tag-hotels","tag-inbound-travel","tag-new-zealand","tag-newzealand","tag-nz","tag-russia","tag-shopping","tag-singapore","tag-tourism","tag-ubs","tag-visa-free-travel","tag-world-tourism-market"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/600563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=600563"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/600563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/600564"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=600563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=600563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=600563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}