{"id":602244,"date":"2026-09-16T15:04:16","date_gmt":"2026-09-16T15:04:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/602244\/"},"modified":"2026-09-16T15:04:16","modified_gmt":"2026-09-16T15:04:16","slug":"vegetable-growers-in-new-zealand-call-for-supply-chain-transparency","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/602244\/","title":{"rendered":"Vegetable growers in New Zealand call for supply chain transparency"},"content":{"rendered":"<p>&#13;<br \/>\n        &#13;<br \/>\n        &#13;<br \/>\n        &#13;<br \/>\n            &#13;<br \/>\n        &#13;<br \/>\n&#13;<br \/>\n        &#13;<br \/>\n            &#13;<br \/>\n        &#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n        &#13;<\/p>\n<p>Growers need to be factored into any move to change the supermarket landscape in New Zealand.<\/p>\n<p>&#8216;The margins on vegetables are low. If growers cannot make a responsible profit, they will go out of business, which will reduce supply and increase the price to the consumer,&#8217; says the New Zealand Vegetable Council (NZVeg) Chief Executive, Mike Brown.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/016010-23.jpg\" alt=\"\" class=\"\"   data-pswp-width=\"900\" data-pswp-height=\"600\" data-photographer=\"\u00a9 NZVeg\"\/>\u00a9 NZVeg<\/p>\n<p>&#8216;Growing vegetables is a risky business, particularly given the increase in bad weather in New Zealand. As we saw with Cyclone Gabrielle, shortages and price rises result when a vegetable growing region is affected by an adverse weather event.&#8217;<\/p>\n<p>NZVeg&#8217;s position is that there needs to be more transparency across the supply chain, so consumers know what they are paying for.<\/p>\n<p>&#8216;NZVeg would also like to see New Zealand take food security seriously. Part of this is ensuring a bipartisan, national approach to vegetable production in resource management reform, so growers have the confidence to invest and continue to grow fresh, healthy vegetables for New Zealanders,&#8217; says Mike.<\/p>\n<p><img decoding=\"async\" style=\"float: right\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/016010-22.jpg\" alt=\"\" class=\"\" data-pswp-width=\"135\" data-pswp-height=\"100\" data-photographer=\"\u00a9 NZVeg\"\/>\u00a9 NZVegFor more information:<br \/>NZVeg <br \/>Tel: +64 21 021 62021<br \/>Email: <a href=\"http:\/\/www.freshplaza.com\/cdn-cgi\/l\/email-protection#026b6c646d426c787467652c616d2c6c783d717760686761763f506771726d6c716722766d22447067716a526e6378632c616d6f226370766b616e67\" target=\"_blank\" rel=\"noopener nofollow\">[email\u00a0protected]<\/a><br \/><a href=\"https:\/\/www.nzveg.co.nz\/news-and-events\/news\/growers-need-to-be-considered-in-proposed-supermarket-shake-ups\" target=\"_blank\" rel=\"noopener nofollow\">www.nzveg.co.nz<\/a><\/p>\n<p>&#13;<br \/>\n        &#13;<br \/>\n&#13;<br \/>\n        &#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n            Publication date:&#13;<br \/>\n            &#13;<br \/>\n                Wed 16 Sep 2026&#13;<br \/>\n            &#13;<br \/>\n            <br \/>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n            &#13;<br \/>\n        &#13;<br \/>\n&#13;<br \/>\n        &#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n                &#13;<br \/>\n                    &#13;<br \/>\n<a class=\"banner\" href=\"https:\/\/www.freshplaza.com\/north-america\/click\/48653\/?utm_medium=website\" rel=\"nofollow noopener\" target=\"_blank\">&#13;<br \/>\n        <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/1789571055_870_Sett25ARANCEicomt100.gif\"\/>&#13;<br \/>\n<\/a>&#13;<br \/>\n                &#13;<br \/>\n                &#13;<br \/>\n                    &#13;<br \/>\n<a class=\"banner\" href=\"https:\/\/www.freshplaza.com\/north-america\/click\/66097\/?utm_medium=website\" rel=\"nofollow noopener\" target=\"_blank\">&#13;<br \/>\n        <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/1789571056_21_TOMRA_April.gif\"\/>&#13;<br \/>\n<\/a>&#13;<br \/>\n                &#13;<br \/>\n        &#13;<br \/>\n&#13;<br \/>\n    &#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n        &#13;<br \/>\n    &#13;<br \/>\n&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Growers need to be factored&hellip;\n","protected":false},"author":2,"featured_media":602245,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[111,43,139,69],"class_list":["post-602244","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/602244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=602244"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/602244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/602245"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=602244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=602244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=602244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}