The government’s media campaign to combat methamphetamine harm in New Zealand launches today.<\/p>\n
Named ‘F. Meth’, the nationwide prevention campaign is part of the government’s plan to “disrupt international supply, sharpen enforcement and reduce demand”.<\/p>\n
Mental Health Minister Matt Doocey said the government needed to reduce demand by “stopping people from starting in the first place”.<\/p>\n
He said ‘F’ was a play on words and would have a range of meanings, including “face meth, fight meth, forget meth or be free from meth harm”.<\/p>\n
RNZ asked if the ‘F’ was supposed to reference the swear word starting with the same letter, Doocey said: “It’s supposed to make people think.”<\/p>\n
He said it could mean different things to different people and communities.<\/p>\n
“We have drawn on community and lived-experience feedback to really understand what would resonate with New Zealanders.<\/p>\n
“The messages are designed to reflect the real situations and social pressures people, particularly young people, can face.”<\/p>\n
The campaign would run across social media, online video, digital screens, posters, radio, digital audio, and community channels.<\/p>\n
It is expected to reach more than 2.5 million New Zealanders.<\/p>\n
It came after a drastic rise in consumption of methamphetamine in 2024.<\/p>\n
Doocey said as part of the campaign announcement that it was not the whole response to meth harm.<\/p>\n
“It is one prevention tool within a much wider health response,” he said, including new and expanded services rolling out in communities hardest hit by meth.<\/p>\n
“Additionally, we are growing the frontline workforce, expanding peer and family support, screening and early intervention, and drug prevention programmes.”<\/p>\n","protected":false},"excerpt":{"rendered":"The government’s media campaign to combat methamphetamine harm in New Zealand launches today. Named ‘F. Meth’, the nationwide…\n","protected":false},"author":2,"featured_media":602583,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[111,43,139,69],"class_list":["post-602582","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/602582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=602582"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/602582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/602583"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=602582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=602582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=602582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}