{"id":602628,"date":"2026-09-16T23:16:12","date_gmt":"2026-09-16T23:16:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/602628\/"},"modified":"2026-09-16T23:16:12","modified_gmt":"2026-09-16T23:16:12","slug":"new-world-smeg-promotion-customers-report-chopping-boards-splintering","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/602628\/","title":{"rendered":"New World Smeg promotion: Customers report chopping boards splintering"},"content":{"rendered":"<p class=\"DsYfyjGuqRwC\" style=\"display:none\">One Facebook user said they used their board once to cut potatoes and it \u201cimmediately got knife marks, with small splinters of wood actually coming off the surface\u201d.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">\u201cIt looks beautiful, but I definitely expected better from Smeg.\u201d<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">They later said a tea towel used on the board was covered in small pieces of wood.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">Another person said: \u201cI haven\u2019t even used it and there\u2019s splinters all over it.\u201d <\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">They said they planned to return the board.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">Multiple social media users reported similar experiences, with one saying their board was \u201calready splitting from the edge\u201d after being used once.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">However, not all the reviews were negative. One customer said they had oiled their board, used it every day and it \u201clooks great\u201d.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">A Foodstuffs spokesperson told the Herald the company was aware of a \u201csmall number\u201d of customer queries relating to the cutting boards, \u201cincluding some concerning splitting and splintering\u201d.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">Affected customers had been dealt with directly by New World stores and its customer service team, with refunds or replacements arranged where appropriate, they said.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">\u201cThe cutting boards are made from natural acacia wood and treated with food-safe mineral oil.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">\u201cAs with wooden products generally, natural variation can occur and the surface can show knife marks with use.\u201d<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">Foodstuffs said the boards, which are covered by a one-year warranty, should be hand-washed then dried thoroughly.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">They are not dishwasher safe and should not be exposed to water or heat for prolonged periods.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">\u201cIf a customer believes their board is defective, or if it has split or splintered, we encourage them to contact our customer service team.\u201d<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">New World stores around the country have taken to social media in recent days to announce they have exhausted their supplies of the boards.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">The Rototuna store said yesterday the chopping board was now \u201cout of stock nationwide\u201d, while other stores told customers they would not receive further supplies.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">Shoppers earn one sticker for every $20 they spend on qualifying purchases and need 50 stickers to claim a chopping board, equivalent to $1000 in qualifying grocery spending.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">Alternatively, shoppers can collect 25 stickers by making $500 in qualifying purchases and pay another $25 for the board.<\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">New World\u2019s Smeg collection also includes six individual knives, a two-piece steak knife set and knife blocks, while the chopping board is exclusive to Club+ members. <\/p>\n<p class=\"DsYfyjGuqRwC\" style=\"display:none\">Smeg has been approached for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"One Facebook user said they used their board once to cut potatoes and it \u201cimmediately got knife marks,&hellip;\n","protected":false},"author":2,"featured_media":602629,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[74186,34702,214467,30701,4381,71,50242,1553,11113,661,117,111,139,69,15749,1560,254756,204449,296977,213,97,377],"class_list":["post-602628","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-attracting","tag-boards","tag-chopping","tag-complaints","tag-customers","tag-from","tag-highly","tag-item","tag-kitchen","tag-major","tag-new","tag-new-zealand","tag-newzealand","tag-nz","tag-promotion","tag-report","tag-smeg","tag-soughtafter","tag-splintering","tag-sports","tag-supermarket","tag-world"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/602628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=602628"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/602628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/602629"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=602628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=602628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=602628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}