{"id":602812,"date":"2026-09-17T03:04:16","date_gmt":"2026-09-17T03:04:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/602812\/"},"modified":"2026-09-17T03:04:16","modified_gmt":"2026-09-17T03:04:16","slug":"subway-new-zealand-takes-to-the-slopes-with-subway-ski-thru-launch-at-turoa-via-tonic-campaign-brief-nz","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/602812\/","title":{"rendered":"Subway New Zealand takes to the slopes with Subway Ski-Thru launch at T\u016broa via Tonic \u2013 Campaign Brief NZ"},"content":{"rendered":"<p>\t\t\t    September 17 2026, 1:34 pm | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/Subway-Ski-Thru-at-Tuora-Hut.jpg\" alt=\"Subway New Zealand takes to the slopes with Subway Ski-Thru launch at T\u016broa via Tonic\"\/><\/p>\n<p>\t\t\t\t\t    \tFollowing recent snowfall at T\u016broa, Subway New Zealand is opening the country\u2019s first Subway Ski-Thru \u2013 a three-day alpine pit stop and a timely reminder that the ski season is far from over.<\/p>\n<p>\u00a0<\/p>\n<p>From Friday 18 to Sunday 20 September, the Ski-Thru will serve free Subway Subs, cookies and hot chocolate from 12pm to 2pm each day*.<\/p>\n<p>Adding to the on-mountain festivities, a DJ will bring the tunes, with limited-edition Subway beanies and Sub-satchels also available while stocks last.<\/p>\n<p>Timed just ahead of the Term 3 school holidays, the Ski-Thru gives Kiwis one more reason to squeeze in a spring run.<\/p>\n<p>Created in partnership with Pure T\u016broa, an existing alpine hut will be transformed into an unmistakable Subway outpost while retaining its original mountain character.<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/Subway-Ski-Thru-at-Tuora-customer-with-cookie.jpg\" alt=\"Subway New Zealand takes to the slopes with Subway Ski-Thru launch at T\u016broa via Tonic\"\/><\/p>\n<p>Kerrie Hockless, Head of Brand Marketing at Subway, said New Zealand was the perfect place to launch the concept: \u201cWith Subway restaurants in towns and cities right across New Zealand, the brand has long been part of local communities and everyday Kiwi life, so having Subway available on the slopes felt like a must.<\/p>\n<p>\u201cWe\u2019re always looking for memorable ways to bring the Subway brand to life. With recent snowfall and the school holidays approaching, it felt like the perfect time to give skiers and snowboarders an experience they\u2019ll remember.\u201d<\/p>\n<p>Pure T\u016broa Brand Marketing Manager James Simpson says: \u201cRecent snowfall is a great reminder that there is still plenty of the season ahead. T\u016broa can continue into late October, even November when conditions allow, and the Ski-Thru gives visitors one more fun reason to get up the mountain.\u201d<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/Subway-Ski-Thru-at-Tuora-merch.jpg\" alt=\"Subway New Zealand takes to the slopes with Subway Ski-Thru launch at T\u016broa via Tonic\"\/><\/p>\n<p>The Subway Ski-Thru will be located at the top of the Parklane Chairlift, just north of Snowflake Caf\u00e9 (coordinates: -39.303410, 175.536217).<\/p>\n<p>*Operation of the Ski-Thru is subject to weather, snow and mountain conditions. Visitors should checkpureturoa.nz for the latest updates before travelling. Free Subway Subs, cookies and hot chocolate will be available while stock lasts on a first-come, first served basis.\u00a0\u00a0<\/p>\n<p>Tonic Communications (PR and Activation)<\/p>\n<p>Pure T\u016broa (Content Capture)<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/1789614256_905_CB-MAGAZINE-HEADER-PAST-ISSUES.jpg\" alt=\"Subway New Zealand takes to the slopes with Subway Ski-Thru launch at T\u016broa via Tonic\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"September 17 2026, 1:34 pm | BY Ricki Green | No Comments Following recent snowfall at T\u016broa, Subway&hellip;\n","protected":false},"author":2,"featured_media":602813,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[111,43,139,69],"class_list":["post-602812","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/602812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=602812"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/602812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/602813"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=602812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=602812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=602812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}