Download our new app<\/a><\/p>\nBut as Mr Collyer proudly showed off his new iPhone 18 Pro in the striking new Glacier ice blue colour, another eager customer who cut Mr Collyer\u2019s spot in line rushed past him toward the cameras, holding up his own phone and declaring himself the first in the world to own one, a sign of just how high the stakes felt for some.<\/p>\n
\u201cI\u2019m the first! I\u2019m the first! All the f***ing news lies!\u201d the man screamed as he left the store<\/p>\n
Unfazed, Mr Collyer told the media of his excitement to be the first to get his hands on the latest Apple release. <\/p>\n
\u201cTo have the first ever [John] Ternus product is incredibly exciting and, on a technological level, the first ever and last ever 2 nanometre architecture chip set in existence. The first ever iteration came out today \u2013 that is incredibly exciting,\u201d he said. <\/p>\n
\u201cIt says a lot about the direction of Apple and what they\u2019re doing with their product line-ups, and I can\u2019t wait to see for the next 15 years where it\u2019s going to go.\u201d<\/p>\n
Despite the drama, Mr Collyer was still widely regarded by the queue and Apple staff as the genuine first customer through the doors, and he wasn\u2019t alone in his early start. <\/p>\n
Mehak Dhiman, 26, and Shav Chandra, 24, had been camped outside since 6am sharing some breakfast before the doors opened at 8am, torn between the two colours \u2013 the returning glacier blue, and the brand-new burgundy released for the first time Friday. <\/p>\n
The two Apple fans said they were \u201cexcited\u201d to be among the first group in the world to line up for the newest launch. <\/p>\n
\u201cWe\u2019re very excited. Excited to see it in person,\u201d Ms Dhiman said. <\/p>\n
\u201cWe came here specifically early to figure out which colour we want to get \u2026 the red one\u2019s bold, it\u2019s new, it\u2019s unique, but the glacier is a nice pastel. We just want to see it in person to see how it looks,\u201d Mr Chandra said. <\/p>\n
Customers inside the store were also given a first look at Apple\u2019s most anticipated device yet, the iPhone Duo, as the tech giant\u2019s first-ever foldable phone on preview ahead of its official release on October 23. <\/p>\n
\u201cExcited to see it and play with the Duo as well; we\u2019re not getting it, but we definitely want to have a look at it, interact with it, and see what the hype\u2019s about,\u201d Mr Chandra said.<\/p>\n
Invited to the launch were a group of Sydney influencers and content creators, including Brad Canning, whose exclusive first look video on the Pro and Pro Max a week before its public launch reached 2.8 million views on TikTok, as well as Jeremy Franco, internet personality Seva Mozhaev, Andrea Hobbs, and filmmaker Matt Lambley, showing off the new products on social media. <\/p>\n
The iPhone 18 Pro and Pro Max release comes at the helm of Apple\u2019s newest CEO, John Ternus, who took the reins of the $4.5tn tech giant from Tim Cook and his predecessor, Steve Jobs, and it features Apple\u2019s biggest camera overhaul in years. <\/p>\n
The 18 Pro and Pro Max come with a 48-megapixel camera with variable aperture, alongside the new A20 Pro chip and what Apple says is the largest battery life improvement ever seen on an iPhone with up to 34 hours of video playback for the Pro and up to 43 hours on the Pro Max. <\/p>\n
The devices also debut a rebuilt version of Siri, powered by the next generation of Apple Intelligence under iOS 27, and a smaller dynamic island. <\/p>\n
Also launched Friday were the newest in the Apple Watch series, the Apple Watch Ultra 4 and AirPods 5, with nationwide launches of the new Mac mini and Mac Studio to follow from September 22.<\/p>\n
Read related topics:Sydney<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Bragging rights don\u2019t come easy at an Apple launch. Just ask Lachlan Collyer, who spent hours camped outside…\n","protected":false},"author":2,"featured_media":604163,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[297825,297857,297868,297854,297867,297893,297896,297844,297894,297820,2327,2782,23283,297890,297838,297803,297902,297872,297853,262433,297891,297815,297830,297836,297899,297862,278958,294839,297831,297811,297892,297863,297817,297860,351,354,297841,297870,297878,12413,4381,297850,38709,297845,4999,297865,1668,297881,297849,297871,297877,297886,297847,297808,11551,297801,100159,297884,297887,297819,297822,297816,100661,297843,15220,96031,297875,342,297848,297846,297900,297810,111,43,139,69,265606,297882,4056,16792,13183,205060,297856,297888,297837,3379,1414,297880,277178,22364,1734,297807,297903,145,297827,297861,297869,297834,297839,297840,297824,297895,291283,94845,64602,277374,271612,297851,297901,261628,297821,297806,296198,275234,297802,297885,297832,297858,297809,284908,256107,261669,297812,297842,297818,297829,297873,297833,297814,297883,271229,281107,297823,297898,297879,297904,297864,297805,297897,297828,280705,297859,297866,297804,297835,297855,297876,262441,297826,613,5191,1865,297852,297813,297352,297889,297874,1530],"class_list":["post-604162","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-s-biggest-camera-overhaul","tag-s-first-owner","tag-s-first-ever-foldable-phone","tag-s-flagship-store","tag-s-most-anticipated-device","tag-s-newest-ceo","tag-s-spot","tag-john-ternus-product","tag-2-nanometre-architecture-chip","tag-2-8-million-views","tag-2327","tag-2782","tag-23283","tag-6am","tag-8am","tag-a-48-megapixel-camera","tag-a-first-look","tag-a-group","tag-a-look","tag-a-lot","tag-a-nice-pastel","tag-a-rebuilt-version","tag-a-rival-queue-jumper-barge","tag-a-sign","tag-a-smaller-dynamic-island","tag-a-technological-level","tag-a-week","tag-airpods-5","tag-all-the-fing-news","tag-an-apple-launch","tag-an-iphone","tag-andrea-hobbs","tag-another-eager-customer","tag-any-other-apple-store","tag-apple","tag-apple-intelligence","tag-apple-staff","tag-brad-canning","tag-bragging-rights","tag-chaos","tag-customers","tag-exclusive-first-look-video","tag-existence","tag-filmmaker-matt-lambley","tag-friday","tag-friday-be","tag-front","tag-george-street","tag-his-early-start","tag-his-excitement","tag-his-hands","tag-his-new-iphone-18-pro","tag-his-own-phone","tag-his-predecessor","tag-hours","tag-internet-personality-seva-mozhaev","tag-ios-27","tag-iphone-18-pro-sydney-launch","tag-its-doors","tag-its-official-release","tag-its-public-launch","tag-jeremy-franco","tag-john-ternus","tag-lachlan-collyer","tag-line","tag-mac-studio","tag-mehak-dhiman","tag-mobile","tag-mr-chandra","tag-mr-collyer","tag-ms-dhiman","tag-nationwide-launches","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-october-23","tag-our-new-appbut","tag-person","tag-phone","tag-preview","tag-pro-max","tag-queue-jumper","tag-september-22","tag-shav-chandra","tag-siri","tag-social-media","tag-some-breakfast","tag-someone-else","tag-steve-jobs","tag-sydney","tag-sydney-apple-launch","tag-sydney-influencers-and-content-creators","tag-technology","tag-the-4-5tn-tech-giant","tag-the-18-pro-and-pro-max","tag-the-apple-watch-series","tag-the-apple-watch-ultra-4","tag-the-brand-new-burgundy","tag-the-cameras","tag-the-dash","tag-the-devices","tag-the-direction","tag-the-doors","tag-the-drama","tag-the-duo","tag-the-first","tag-the-first-ever-iteration","tag-the-first-group","tag-the-first-time","tag-the-genuine-first-customer","tag-the-glacier","tag-the-helm","tag-the-hype","tag-the-iphone-18-pro-and-pro-max-release","tag-the-iphone-18-pro-sydney","tag-the-iphone-duo","tag-the-largest-battery-life-improvement","tag-the-latest-apple-release","tag-the-launch","tag-the-man","tag-the-media","tag-the-moment-right","tag-the-new-a20-pro-chip","tag-the-new-iphone-18-pro","tag-the-new-mac-mini","tag-the-new-products","tag-the-newest","tag-the-newest-launch","tag-the-next-15-years","tag-the-next-generation","tag-the-planet","tag-the-pro","tag-the-pro-and-pro-max","tag-the-pro-max","tag-the-queue","tag-the-red-one","tag-the-reins","tag-the-returning-glacier-blue","tag-the-stakes","tag-the-store","tag-the-storeunfazed","tag-the-striking-new-glacier-ice-blue-colour","tag-the-tech-giant","tag-the-top-spot","tag-the-two-apple-fans","tag-the-two-colours","tag-the-world","tag-their-product-line-ups","tag-tiktok","tag-tim-cook","tag-today","tag-up-to-34-hours","tag-up-to-43-hours","tag-variable-aperture","tag-video-playback","tag-which-colour","tag-years"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/604162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=604162"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/604162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/604163"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=604162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=604162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=604162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}