{"id":605160,"date":"2026-09-19T09:22:22","date_gmt":"2026-09-19T09:22:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/605160\/"},"modified":"2026-09-19T09:22:22","modified_gmt":"2026-09-19T09:22:22","slug":"kim-kardashian-celebrates-the-opening-of-new-skims-flagship-store-wearing-ludovic-de-saint-sernin-mermaid-gown-in-london","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/605160\/","title":{"rendered":"Kim Kardashian Celebrates the Opening of New Skims Flagship Store Wearing Ludovic de Saint Sernin Mermaid Gown in London"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">Congratulations are in order, as Kim Kardashian just launched a Skims flagship store in London. To celebrate, the reality television star held a party during London Fashion Week today.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Sticking to a formula, Kardashian <a data-ylk=\"slk:dressed as she usually does;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/wwd.com\/fashion-news\/fashion-features\/kim-kardashian-bodycon-dress-erl-shearling-purse-1236546074\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">dressed as she usually does<\/a> in flattering neutral hues, clad in a tn Ludovic de Saint Sernin gown made to flatter her figure. The garment, titled the Mermaid Bi Dress, was form-fitted and crafted out of what appeared to be leather and a sheer stretch fabric. The bodice was structured with silver grommet trim, while the latter half of the gown down to the skirt was made of a sleek, stretchy material.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">More from WWD<\/p>\n<p><img alt=\"Kim Kardashian, Skims, London, London Fashion Week, Ludovic de Saint Sernin, mermaid gown, neutral\" loading=\"lazy\" width=\"960\" height=\"1410\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/https:\/\/media.zenfs.com\/en\/wwd_409\/8e83ec5671e3eb20aaac2c62789f20f0.jpg\"\/><\/p>\n<p><a data-ylk=\"slk:Kim Kardashian;elm:context_link;itc:0;sec:content-canvas;subsec:image-caption;\" data-yga=\"{&quot;yLinkText&quot;:&quot;Kim Kardashian&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;ySubModuleName&quot;:&quot;image-caption&quot;}\" href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/kari-vettese-new-york-fashion-week-kim-kardashian-skims-1239197529\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Kim Kardashian<\/a> attends the <a data-ylk=\"slk:Skims;elm:context_link;itc:0;sec:content-canvas;subsec:image-caption;\" data-yga=\"{&quot;yLinkText&quot;:&quot;Skims&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;ySubModuleName&quot;:&quot;image-caption&quot;}\" href=\"https:\/\/wwd.com\/sourcing-journal\/industry-news\/shuffle-board-nike-alexandre-arnault-lycra-ceo-target-1239241775\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Skims<\/a> London Flagship Store Party during London Fashion Week on Sept. 18, 2026 in London.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Said stretchy material was opaque around the waist and hips before transitioning into this gauzy sheer fabric that moved beautifully as Kardashian walked. More grommets lined the skirt diagonally, emphasizing that cut-out portion where the fabric sheered out. A lace-up closure was affixed to the <a data-ylk=\"slk:&quot;All&#039;s Fair&quot; actress&#039;;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/wwd.com\/pop-culture\/culture-news\/kim-kardashian-versace-dress-bezos-sanchez-wedding-venice-1237956135\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">&#8220;All&#8217;s Fair&#8221; actress&#8217;<\/a> hip, creating a corsetted effect. The gown was a mermaid style, meaning the skirt flared out, creating a mermaid tail look.<\/p>\n<p><img alt=\"Kim Kardashian, Skims, London, London Fashion Week, Ludovic de Saint Sernin, mermaid gown, neutral\" loading=\"lazy\" width=\"960\" height=\"1410\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/https:\/\/media.zenfs.com\/en\/wwd_409\/e039edd5af7732871b58a7480d9c87b5.jpg\"\/><\/p>\n<p>Kim Kardashian attends the Skims London Flagship Store Party during London Fashion Week on Sept. 18, 2026 in London.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It was only fitting that Kardashian don a look from the designer brand, given that she will be launching a Skims collection <a data-ylk=\"slk:with the founder Ludovic de Saint Sernin;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/skims-ludovic-de-saint-sernin-collab-1238346998\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">with the founder Ludovic de Saint Sernin<\/a>. The collection, which is set to release on Oct. 1, will be a limited-edition capsule that is said to mesh Skims&#8217; signature shapewear pieces with Saint Sernin&#8217;s sensual aesthetics.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Brussels-born de Saint Sernin launched his brand in Paris in 2017. Soon after launch, the designer quickly earned a reputation for such sensual gender-fluid designs. Before starting his own label, the designer honed his craft at Dior and Saint Laurent before moving to Balmain, working as an embellishment expert.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Kardashian&#8217;s partnership with de Saint Sernin makes sense, given she wore Balmain often back in the day. In fact, it was almost impossible to see the social media star in anything but Olivier Rousteing&#8217;s designs for the French fashion house. Kardashian has also worn de Saint Sernin&#8217;s looks on multiple occasions, from halter-style dresses to lace-up leather gowns.<\/p>\n<p><a data-ylk=\"slk:Kim Kardashian Models New Skims Swim Bikinis in the Bahamas, Photos;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/wwd.com\/pop-culture\/new-fashion-releases\/gallery\/kim-kardashian-skims-swim-bikinis-photos-1237016436\/\" class=\"c-title__link lrv-u-color-white lrv-u-color-white:hover\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">\u00a0Kim Kardashian Models New Skims Swim Bikinis in the Bahamas, Photos\u00a0<\/a><img alt=\"See photos of Kim Kardashian in the new Skims Swim campaign.\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/https:\/\/media.zenfs.com\/en\/wwd_409\/fd9ca92720be957f74e2b59f77991841.jpg\"\/><\/p>\n<p>See photos of Kim Kardashian in the new Skims Swim campaign.\u00a0<\/p>\n<p><img alt=\"Kim Kardashian Dons Ludovic de Saint Sernin At Skims Event In London\" loading=\"lazy\" width=\"960\" height=\"1440\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/https:\/\/media.zenfs.com\/en\/wwd_409\/9b63fa70211b2b20483522a1ae981240.jpg\"\/><\/p>\n<p>Kim Kardashian Dons Ludovic de Saint Sernin At Skims Event In London<\/p>\n<p><img alt=\"Kim Kardashian Dons Ludovic de Saint Sernin At Skims Event In London\" loading=\"lazy\" width=\"960\" height=\"1440\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/09\/https:\/\/media.zenfs.com\/en\/wwd_409\/84303bfb9f33f807b3f10738f4b17bfb.jpg\"\/><\/p>\n<p>Kim Kardashian Dons Ludovic de Saint Sernin At Skims Event In London<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a data-ylk=\"slk:View Gallery;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/wwd.com\/pop-culture\/new-fashion-releases\/gallery\/kim-kardashian-skims-swim-bikinis-photos-1237016436\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">\u00a0View Gallery<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Launch Gallery: <a data-ylk=\"slk:Kim Kardashian&#039;s Shoe Closet: 45 Pairs That Shaped Her Footwear Style Through the Years;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/wwd.com\/footwear-news\/shoe-trends\/gallery\/kim-kardashian-shoe-style-photos-1238315451\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Kim Kardashian&#8217;s Shoe Closet: 45 Pairs That Shaped Her Footwear Style Through the Years<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Best of WWD<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Sign up for <a data-ylk=\"slk:WWD&#039;s Newsletter;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/cloud.email.wwd.com\/signup\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">WWD&#8217;s Newsletter<\/a>. For the latest news, follow us on <a data-ylk=\"slk:Facebook;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"http:\/\/bit.ly\/31XsHSx\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Facebook<\/a>, <a data-ylk=\"slk:Twitter;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"http:\/\/bit.ly\/2TkcoeG\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Twitter<\/a>, and <a data-ylk=\"slk:Instagram;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"http:\/\/bit.ly\/2TntOHq\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Congratulations are in order, as Kim Kardashian just launched a Skims flagship store in London. To celebrate, the&hellip;\n","protected":false},"author":2,"featured_media":605161,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[430,156,17364,1619,29762,111,139,69,298208,19846],"class_list":["post-605160","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-kim-kardashian","tag-london","tag-london-fashion-week","tag-new-zealand","tag-newzealand","tag-nz","tag-saint-sernin","tag-wwd"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/605160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=605160"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/605160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/605161"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=605160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=605160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=605160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}