{"id":605546,"date":"2026-09-19T18:40:09","date_gmt":"2026-09-19T18:40:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/605546\/"},"modified":"2026-09-19T18:40:09","modified_gmt":"2026-09-19T18:40:09","slug":"the-novelty-peanut-butters-of-new-zealand-ranked-from-worst-to-best","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/605546\/","title":{"rendered":"The novelty peanut butters of New Zealand, ranked from worst to best"},"content":{"rendered":"<p>A shockingly good result for a budget brand. Redemption for another. A peanut butter that looks almost exactly like a turd. This ranking has it all.<\/p>\n<p>On the face of it, changing peanut butter is like drawing a moustache on the Mona Lisa. Grinding nuts into an oily paste produces the perfect spread. There\u2019s really no need to make any alterations. Despite that, several of our most respected food producers have decided to do so, adding chocolate, caramel, chilli, seeds and even fruits to their peanut butter products.\u00a0\u00a0<\/p>\n<p>Why? A cynic would say \u201cfor money\u201d. A romantic would say \u201cfor love\u201d. A Spinoff food assessor would eschew both options and turn to science, determining the worth of each novelty spread by giving it a mark out of 10 based on criteria including mouthfeel, aftertaste and moreishness.<\/p>\n<p>This week, 10 of our in-house judges took that course. They tasted 10 of the nation\u2019s experimental peanut butter augmentations slash abominations depending on your point of view, and arrived at a decisive verdict on the best and worst of the bunch. As usual, they did so by tasting the spreads in two ways: on a piece of plain white bread and as a standalone spoonful.<\/p>\n<p>There are some controversial omissions. This ranking has essentially one rule: no other nuts. Though it covers some wacky flavours, it\u2019s fundamentally an assessment of peanuts, not almonds, cashews or, God forbid, pecans. Unfortunately that excluded some critically acclaimed spreads, including all of Forty Thieves\u2019 \u201cmixed nut\u201d butters and Fix &amp; Fogg\u2019s Everything Butter.\u00a0<\/p>\n<p>There are also some controversial admissions. After not appearing in either our crunchy or smooth peanut butter rankings, Pic\u2019s much-requested Smoochy brand finds its place here. As a relatively standard spread, it\u2019s an uncomfortable fit. But Smoochy is still an innovation. It\u2019s a peanut butter inside another peanut butter. By the same token, Bega\u2019s whipped peanut butter is included. Though it doesn\u2019t add any other flavours, it makes up for it with an unsettling texture.<\/p>\n<p>That\u2019s the admin out of the way. Now go out there and have fun. Or don\u2019t, if you\u2019re tasting\u2026<\/p>\n<p>10) Pic\u2019s Peanut &amp; Chocolate Butter<\/p>\n<p>4.9\/10<\/p>\n<p>$8.90 for 290g from Woolworths ($3.07 per 100g)<\/p>\n<p>First of all, it looks like a turd. That would be more tolerable if it didn\u2019t have a similar gastronomic appeal to one. Pic\u2019s Peanut &amp; Chocolate was oddly flavourless for a spread with such a confronting visage. Judges universally panned its lack of ambition. \u201cTastes like a failure,\u201d said Liam R\u0101tana. \u201cWeirdly less than the sum of its parts\u2026 a mystery of food science,\u201d said Calum Henderson. \u201cTastes like off milk chocolate,\u201d said Eli Rivera. \u201cSorry that\u2019s mean.\u201d Isaiah Tour clearly didn\u2019t share her qualms. \u201cLooks like shit, tastes like nothing. Why bother?\u201d he wrote.<\/p>\n<p><img alt=\"A close-up of a plate with a scoop of chocolate spread in the foreground and pieces of chocolate on white bread in the background.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>That, sir, is a poo. (Image: The Spinoff)<\/p>\n<p>The overarching view was that if Pic\u2019s was going to put chocolate into peanut butter, it needed to commit, stop the sophistication and cater properly to our stunted baby palates. \u201cThis is chocolate spread for grown-ups who pay bills,\u201d said Emma Gleason. \u201cMaybe I\u2019m a child.\u201d<\/p>\n<p><img alt=\"A jar of Pic\u2019s Peanut Chocolate Butter with Whittaker\u2019s sits in front of a creamy, light brown background and a solid yellow strip at the bottom.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>No. (Image: The Spinoff)<br \/>\n9) Pic\u2019s Seed &amp; Nut Mix<\/p>\n<p>5.65\/10\u00a0<\/p>\n<p>$10.30 for 490g from Woolworths ($2.10 per 100g)<\/p>\n<p>This list is a panoply of odd flavours and textures yet somehow the humble seed was the most divisive of them all. Emma gave Pic\u2019s Seed &amp; Nut the full 10. \u201cTexture, depth of flavour, complexity, taste are all exceptional,\u201d she wrote. \u201cSo many seeds!!\u201d Henry Oliver gave it a nine, rating it the \u201cbest of the bunch\u201d. Alice Neville had high praise for a \u201cseedy, salty motherfucker\u201d. Calum, long haunted by spy seeds, loved how unapologetic the spread was with its grains and kernels. \u201cNow here\u2019s a peanut butter that\u2019s not trying to keep its seeds a secret,\u201d he enthused.<\/p>\n<p>But they were still a minority, and the seed haters were brutal. \u201cDid someone drop trail mix in this? Why do this?\u201d inquired Liam. \u201cLike someone chucked bird seed into my peanut butter,\u201d wrote Isaiah. \u201cSeeds, a bunch of seeds man,\u201d wrote Tina Tiller. \u201cLeaves seeds in my teeth.\u201d<\/p>\n<p><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>Love it or hate it, there is nothing in between. (Image: The Spinoff)<br \/>\n8) Fix &amp; Fogg Banana Caramel Peanut Butter<\/p>\n<p>5.7\/10<\/p>\n<p>$8.90 for 275g from Woolworths ($3.24 per 100g)<\/p>\n<p>Fix &amp; Fogg was so busy seeing if it could fuse banana caramel and peanut butter together, it didn\u2019t stop to ask whether it should. There\u2019s no doubt it has executed its off-the-wall vision. It\u2019s just the result is at best tolerable and at worst horrible. \u201cYuck. Like candy,\u201d wrote Henry. Veronica Schmidt was particularly aggrieved. \u201cGood lord,\u201d she wrote in her 1\/10 review. \u201cI can\u2019t abide this.\u201d<\/p>\n<p><img alt=\"A person wearing a dark suit, tie, and wide-brimmed hat stands outdoors in front of blurred trees, looking ahead with a serious expression.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>Fix &amp; Fogg after inventing banana caramel peanut butter.<\/p>\n<p> The hatred wasn\u2019t universal, with some pushing past the spread\u2019s alarming first impression to appreciate its artistry, but even fans loved more with their heads than their hearts.<\/p>\n<p><img alt=\"A jar of Fix &amp; Fogg Banana Caramel Peanut Butter sits centered on a yellow background with a textured, creamy pattern behind it.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>They did it, but at what cost. (Image: The Spinoff)<br \/>\n7) Fix &amp; Fogg Smoke &amp; Fire Peanut Butter<\/p>\n<p>6.3\/10<\/p>\n<p>$7.49 for 275g from New World ($2.72 per 100g)<\/p>\n<p>Smoke &amp; Fire has an impressive resume. It\u2019s infused with the delectable chillies produced by the hot sauce magicians at Kaitaia Fire. It\u2019s the <a href=\"https:\/\/collections.tepapa.govt.nz\/object\/2328198?page=1&amp;rtp=1&amp;ros=1&amp;asr=1&amp;assoc=all&amp;mb=c\" target=\"_blank\" rel=\"nofollow noopener\">first peanut butter to go to space<\/a>. The problem is it\u2019s just\u2026 not for everyone. Liam called it a \u201cbad attempt at spicy satay\u201d. \u201cNo no no no thank you,\u201d said Tina. Emma said it tasted like \u201csupermarket spice mix\u201d before giving it five out of 10.<\/p>\n<p>There were admirers. \u201cThis is Fix &amp; Fogg smoke and fire \u2013 or if it isn\u2019t I\u2019ll eat my hat,\u201d said Alice. \u201cI\u2019m a big fan.\u201d Calum thought it \u201ctastes sophisticated\u201d. Veronica liked that it looks like butter chicken and tastes like peanut butter. Perhaps the division was predictable. Smoke &amp; Fire is an ambitious flavour concept. If you don\u2019t mind a bit of paprika with your peanuts, it\u2019s worth a try.<\/p>\n<p><img alt=\"A jar of Fix &amp; Fogg Smoke &amp; Fire peanut butter stands against a background of creamy peanut butter with a yellow bottom border.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>Impressive, but is it actually yum? (Image: The Spinoff)<br \/>\n6) Pic\u2019s Salt &amp; Pepper Peanut Butter<\/p>\n<p>6.4\/10<\/p>\n<p>$7.79 for 290g from Woolworths ($2.69 per 100g)<\/p>\n<p>Though I\u2019m hesitant to offer my marketing expertise for free, this should probably be renamed Pic\u2019s Salt &amp; PEPPER Peanut Butter to give people a better idea what to expect. If Pic\u2019s isn\u2019t secretive about its seeds, it\u2019s standing naked in the street shouting about its peppercorns. \u201cOh she got some peps in there,\u201d said Tina. \u201cFor pepperheads, pretty good!\u201d wrote Henry. \u201cPB + choc = surprisingly bad. But PB + pepper!? Surprisingly good, great even,\u201d said Calum.<\/p>\n<p><img alt=\"A jar of Pic\u2019s Salt &amp; Pepper Peanut Butter sits centered on a textured peanut butter background with a yellow strip below.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>Abrasive yet yum. (Image: The Spinoff)<br \/>\n4=) Pic\u2019s Honey Peanut Butter<\/p>\n<p>6.8\/10<\/p>\n<p>$7.79 for 290g from Woolworths ($2.69 per 100g)<\/p>\n<p>A peanut butter and honey sandwich is always a treat but it\u2019s always difficult calibrating the flavour balance. Thankfully now we\u2019ve got experts on the case. Pic\u2019s honey-infused offering is just right, bringing up subtle notes of honey without overpowering the nutty star of the show. Even the sceptics were won over. \u201cWell bugger me, it\u2019s honey,\u201d said Alice. \u201cDidn\u2019t think I\u2019d be into a honey PB but here we are. I like this a lot.\u201d She is one voice, but she speaks for many.\u00a0<\/p>\n<p><img alt=\"A jar of Pic\u2019s Honey Peanut Butter is centered on a yellow and peanut butter-textured background.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>Well done on this one, Pic\u2019s. (Image: The Spinoff)<br \/>\n4=) Pic\u2019s Smoochy Peanut Butter<\/p>\n<p>6.8\/10<\/p>\n<p>$7.79 for 290g from Woolworths ($2.69 per 100g)<\/p>\n<p>Many Spinoff readers will swear black and blue this is the best peanut butter on the market. They may be right. Though failing to name it \u201cSmunchy\u201d is hard to forgive, those who can get past that will find Smoochy to be a finely balanced, best-of-both-worlds spread. It may have been higher on this list if it wasn\u2019t competing with such an eclectic bunch of oddball flavours. \u201cTaste (sic) like peanut butter,\u201d wrote Tina, in a response typical of the general tenor from the judges. Yes, by design. But telling them that would have ruined the integrity of the process.<\/p>\n<p><img alt=\"A jar of Pic\u2019s Smooth Peanut Butter is centered on a yellow background with a close-up of creamy peanut butter spread behind it.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>You like peanut butter? We put a peanut butter in your peanut butter. (Image: The Spinoff)<br \/>\n3) Bega Whipped Peanut Butter<\/p>\n<p>7\/10<\/p>\n<p>$5.99 for 375g from New World ($1.60 per 100g)<\/p>\n<p>In contrast to Smoochy, no one cared that Bega hadn\u2019t added any wacky, non-peanut flavours to this spread. Maybe that\u2019s because its texture is so criminally insane, they didn\u2019t need to.\u00a0<\/p>\n<p>There\u2019s no easy way to say this, but Bega whipped peanut butter has the same consistency as mousse. And you know what, that\u2019s awesome, at least according to many of our judges. \u201cAs a mousse fan, sublime texture,\u201d wrote Emma, while making audible \u201cnom\u201d sounds. \u201cSoft like an angel\u2019s cloud and free from sin.\u201d Not everyone was on board. The whipped spread had Alice questioning the nature of the universe itself. \u201cWhy is it so pale,\u201d she shivered. \u201cIs anything real?\u201d<\/p>\n<p>Those who could get past the Bega\u2019s unsettling physical form had an amazing time shoving it down their gullets, revelling in its \u201cdecadent\u201d flavours and \u201cmarshmallow fluff\u201d flavour profile.<\/p>\n<p><img alt=\"A jar of Bevi Whipped Peanut Butter sits against a creamy peanut butter background with a yellow stripe at the bottom. The jar features peanuts and blue and white text.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>The value-for-money contender. (Image: The Spinoff)<br \/>\n2) Fix &amp; Fogg Choc Nut Butter<\/p>\n<p>7.4\/10<\/p>\n<p>$7.50 for 275g from Woolworths ($2.14 per 100g)<\/p>\n<p>Now that\u2019s what chocolate peanut butter should taste like. Sorry to Pic\u2019s and its nutty turds but Fix &amp; Fogg has the edge in this genre. Its chocolate spread earned one of Tina\u2019s signature \u201cyumbos!. Soft and silky, like a melted peanut slab,\u201d she said. Judges liked that the spread wasn\u2019t too cool for them; that it seemed to be revelling in its chocolate rather than shrinking from it in shame. \u201cBetter than the more \u2018adult\u2019 chocolate one,\u201d wrote Henry. \u201cNaughty!\u201d added Emma.<\/p>\n<p>The only major disagreement over Fix &amp; Fogg\u2019s chocolate offering centred on its similarity or otherwise with another breakfast classic. \u201cLooks like Nutella, tastes like Nutella. Lucky I like Nutella,\u201d wrote Veronica. \u201cLooks like Nutella. Tastes better though,\u201d said Emma.\u00a0<\/p>\n<p><img alt=\"A jar of Fix &amp; Fogg Choc Nut Butter sits against a creamy, chocolatey background with a yellow stripe at the bottom.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>The chocolate king. (Image: The Spinoff)<br \/>\n1) Pic\u2019s Chilli Peanut Butter<\/p>\n<p>7.6\/10<\/p>\n<p>$7.79 for 290g from Woolworths ($2.69 per 100g)<\/p>\n<p>Pic\u2019s Chilli doesn\u2019t try to reinvent the peanut wheel, but, to quote Erica Stanford, it does the basics brilliantly. It doesn\u2019t contain fruit, chocolate or a heap of extra spices. Neither does it look like a cow pat. It\u2019s just a well-executed product with a finely tuned flavour balance.<\/p>\n<p>If it has a point of difference, it\u2019s in how unashamedly hot it\u2019s willing to be. Judges appreciated it loudly and proudly burning their taste buds to a crisp. \u201cHuge respect for being a chilli PB with the guts to be actually quite hot,\u201d wrote Calum. \u201cMade me need a drink.\u201d \u201cIf you like chilli, you\u2019ll love this,\u201d said Emma. \u201cHello hello. What have we got here then?\u201d added Veronica.\u00a0<\/p>\n<p>It may make for some uncomfortable gastrointestinal moments, but Pic\u2019s Chilli makes you feel alive. What more could you want from a novelty peanut butter than that? This spread is pretty much perfect. After <a href=\"https:\/\/thespinoff.co.nz\/kai\/14-08-2026\/the-smooth-peanut-butters-of-new-zealand-ranked-from-worst-to-best\" target=\"_blank\" rel=\"nofollow noopener\">sinking in our smooth rankings<\/a>, Pic\u2019s is once more atop peanut mountain.<\/p>\n<p><img alt=\"A jar of Pic\u2019s Chilli Peanut Butter is centered on a yellow background with a close-up of peanut butter spread behind it.\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/>The novelty GOAT. (Image: The Spinoff)<\/p>\n","protected":false},"excerpt":{"rendered":"A shockingly good result for a budget brand. Redemption for another. A peanut butter that looks almost exactly&hellip;\n","protected":false},"author":2,"featured_media":605547,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[138,298360,141,111,139,69,72607,28228],"class_list":["post-605546","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-fix-and-fogg","tag-kai","tag-new-zealand","tag-newzealand","tag-nz","tag-peanut-butter","tag-ranking"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/605546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=605546"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/605546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/605547"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=605546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=605546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=605546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}