\n Prudential Wealth Advisors has over 3,000 advisors and has grown its assets under management more than 60% since 2023.\n <\/p>\n
Prudential Advisors is now Prudential Wealth Advisors, the company announced Thursday, in a rebranding designed to reflect its focus on advisors and their clients.<\/p>\n
\u201cIt\u2019s an important milestone in the evolution of our business as we continue to build out a broader wealth management and financial planning firm,”\u00a0Prudential Wealth Advisors\u2019 Chief Marketing Officer Mike Klein told InvestmentNews.<\/p>\n
“Ultimately our goal is to recruit more wealth management teams, and over the past 9-12 months we\u2019ve been seeing success,” he added.<\/p>\n
The wealth management arm of insurance giant Prudential, Prudential Wealth Advisors has over 3,000 advisors.\u00a0<\/p>\n
\u201cPrudential Wealth Advisors reflects the work our advisors are doing every day \u2013 delivering holistic planning across insurance, annuities, financial planning, and investments to help clients build, manage, and protect wealth,\u201d said Pat Hynes, president of Prudential Wealth Advisors, in a statement.<\/p>\n
The wealth management business also pointed to its partnership with LPL Financial. First announced in August 2023<\/a>, the partnership saw Prudential transition the retail brokerage and investment advisory assets of its financial advisors to LPL<\/a> from Fidelity Financial Services. Integration was completed in 2024<\/a>, with LPL acting as a service provider for the advisors. Last year, the two companies expanded the partnership with a retirement income tie-up<\/a>.<\/p>\n Set against this backdrop, Prudential Wealth Advisors says it has grown assets under management more than 60% in less than three years, from approximately $27 billion in 2023 to $44 billion today.<\/p>\n \u201cWe\u2019ve invested in the tools, resources, and local expertise to help advisors grow, backed by Prudential\u2019s trusted brand, award-winning technology, and local leadership support and LPL Financial\u2019s industry-leading investment platform,\u201d said Prudential\u2019s Hynes, in the statement. \u201cThe result is a compelling value proposition \u2013 and strong momentum with advisors choosing to build their futures here.\u201d<\/p>\n Earlier this year, Prudential Wealth Advisors\u2019 Klein told InvestmentNews how the company is using AI<\/a> technology to trawl through vast amounts of historic data<\/a> and provide its advisors with information carefully crafted to the needs of each client.<\/p>\n Prudential Wealth Advisors teamed up with InvestmentNews as the headline event partner for the glitzy\u00a0InvestmentNews Awards<\/a> earlier this year, and is now throwing its support behind the\u00a0Women Advisor Summit<\/a> and the Women to Watch<\/a> Awards on Nov. 5.<\/p>\n “Our move into wealth is, in fact, one of the reasons we were so excited to sponsor the InvestmentNews awards earlier this year,” Klein said, this week. “We feel we have a very strong value proposition, backed of course by Prudential and in partnership with LPL, and have a lot to offer experienced wealth managers out there and their clients.”<\/p>\n","protected":false},"excerpt":{"rendered":"Prudential Wealth Advisors has over 3,000 advisors and has grown its assets under management more than 60% since…\n","protected":false},"author":2,"featured_media":610556,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[138,246,111,139,69,244,245],"class_list":["post-610555","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-finance","tag-new-zealand","tag-newzealand","tag-nz","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/610555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=610555"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/610555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/610556"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=610555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=610555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=610555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}