Preventive pain care brand betterhood has raised Rs 11.5 crore in a seed funding round led by Sauce. Existing investor Kairon Capital also participated in the round.<\/p>\n
Prior to this, the Bengaluru-based startup had secured Rs 5 crore in the same round led by Kairon Capital, with participation from Yogesh Kabra, Rishubh Satiya, Rohit Chawla, Sifat Khurana and Shayamal Vallabhjee in March this year.<\/p>\n
The proceeds will be used to deepen its product portfolio, expand distribution across quick commerce and modern retail, and scale its content and physiotherapist community, betterhood said in a press release.<\/p>\n
Founded in October 2024 by Vikram Kadam and Neha Zade, betterhood is building a preventive pain care brand focused on early signs of back, neck and joint discomfort.<\/p>\n
Its product range includes posture and ergonomic supports, orthotic soft goods such as back, knee, ankle and wrist supports, along with pain relief and recovery products.<\/p>\n
According to market research cited by the company, these categories represent a market of around Rs 20,000 crore in India and are growing at a low to mid-teens rate.<\/p>\n
betterhood is also building Physio Circle, a nationwide community of physiotherapists focused on awareness around posture, pain prevention, movement and recovery. The community currently has more than 7,000 physiotherapists, the company said.<\/p>\n
The startup has also launched The Physio Edge, a certification programme for early-career physiotherapists aimed at bridging the gap between academic training and clinical practice.<\/p>\n
Since its launch, betterhood claims to have served more than 2 lacs customers and published 1,500 pieces of educational content across platforms covering posture, pain prevention, movement and recovery.<\/p>\n
Recent funding activity in the segment includes Nivaan Care, which raised $7 million to scale its non-surgical chronic pain management clinics. CURAPOD, a wearable pain management device from Litemed, raised Rs 20 crore in a pre-Series A round to expand its photobiomodulation-based technology, while Heatronics raised Rs 1.8 crore for its preventive pain management and heat therapy devices.<\/p>\n
Zanskar raised Rs 2.8 crore in 2025 to expand its pain care portfolio and invest in R&D around chronic pain and recovery. Stance Health also raised $1 million to build its tech-enabled musculoskeletal care model combining diagnosis, physiotherapy and recovery programmes.<\/p>\n","protected":false},"excerpt":{"rendered":"Preventive pain care brand betterhood has raised Rs 11.5 crore in a seed funding round led by Sauce.…\n","protected":false},"author":2,"featured_media":614197,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[178316,138,336,111,139,69],"class_list":["post-614196","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-betterhood","tag-business","tag-entrepreneurship","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/614196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=614196"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/614196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/614197"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=614196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=614196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=614196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}