{"id":615330,"date":"2026-09-29T12:50:14","date_gmt":"2026-09-29T12:50:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/615330\/"},"modified":"2026-09-29T12:50:14","modified_gmt":"2026-09-29T12:50:14","slug":"using-sunscreen-every-day-is-a-no-brainer-but-why-arent-new-zealanders-using-it-properly","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/615330\/","title":{"rendered":"Using Sunscreen Every Day Is A No-Brainer, But Why Aren\u2019t New Zealanders Using It Properly"},"content":{"rendered":"<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black \">Are we getting the maximum protection from our sunscreen? Ashleigh Cometti investigates.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black \">Despite New Zealand\u2019s sun-safety culture, we still have one of the highest melanoma rates in the world*.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black \">Since childhood, we\u2019ve been told to slip, slop, slap and wear a hat, yet our sunscreen habits are surprisingly inconsistent.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black \">\n         Some<br \/>\n         people believe applying sunscreen in the morning provides all-day protection from harmful UV rays. It doesn\u2019t.\n        <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">The gap remains between knowing SPF matters and applying it properly.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">We asked three sunscreen experts about how to get adequate protection from SPF.<\/p>\n<p>Are Kiwis applying enough sunscreen? <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">According to Rachel McAdam, head of medical relations at L\u2019Oreal Dermatological Beauty ANZ, research shows most people don\u2019t apply the recommended amount of sunscreen to achieve the full sun protection factor (SPF) and UVA protection factors listed on the label.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cWe need to apply about the equivalent of a teaspoon (5ml) for the face, neck, ears and a teaspoon for each limb. The whole body (if exposed) would require about 35ml to be adequately covered,\u201d she says.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cThis is why it is important to choose the highest SPF in the first place, as the SPF decreases with inadequate application.\u201d <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Dr Dominika Andrys, cosmetic scientist, author and founder of Beauty Brand Formula and Hub, agrees.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cSPF numbers are tested at 2mg per square centimetre of skin, which is far more than most of us use,\u201d she says. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cResearch consistently shows people apply somewhere between a quarter and half of that, so an SPF50 can end up working more like an SPF15 or lower.\u201d<\/p>\n<p><img  alt=\"Photo \/ Jenny Wu Photography \" class=\"responsively-lazy\"\/>Photo \/ Jenny Wu Photography <\/p>\n<p>What\u2019s the difference between wearing SPF and getting adequate protection from it? <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Even if you are applying the recommended seven teaspoons of sunscreen from top to toe, how often you apply sunscreen plays a major role in how well you are protected, says Steph Wood, founder of local sunscreen brand Sol Goods.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">The protection offered only matches the SPF listed on the tube if sunscreen is applied sufficiently (the right quantity) and uniformly (an even layer all over). <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cSunscreens usually form an invisible film on the skin. Sweat, towelling, wiping can reduce the likelihood that the sunscreen film is still intact and open up areas where the skin can be unprotected,\u201d McAdam says.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cThis is why reapplication is important every two hours or after activities like swimming.\u201d<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Water-resistant sunscreens are tested to offer protection for set periods in the water, but Wood says no sunscreen is completely waterproof and much can come off while towelling post-swim.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cEven with a water-resistant sunscreen, frequent reapplication (around every two hours) matters, especially after swimming, sweating or towel drying, to make sure your sunscreen is working for you,\u201d she says. <\/p>\n<p>What should New Zealanders know about daily UV exposure?<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Wood says sun is essential for our health, for vitamin D levels, sleep, immunity and mental wellbeing.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">But she says New Zealand\u2019s high UV levels mean it\u2019s essential to be smart about when and how we\u2019re exposed.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cThe biggest thing to understand is the UV Index. When it\u2019s 3 or above, you need sun protection. In a Kiwi summer it can reach 12-plus, which is extreme. We love the SunSmart UVNZ app for checking the UV before heading outside,\u201d Wood says. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Sun damage doesn\u2019t just happen on beach days, either, Andrys says. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Walks to cafes, school runs, gardening and driving to work all add up, because UV damage can build over a lifetime.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cNiwa says peak UV here is around 40% higher than at similar latitudes in the Northern Hemisphere, because of differences in ozone, cleaner air and the Earth sitting closer to the sun during our summer,\u201d she says.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cUV isn\u2019t heat either, so a cool, breezy or cloudy day can still burn you.\u201d<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">McAdam says most sun damage occurs in our younger years, and it only takes five bad sunburns to double the risk of skin cancer and signs of premature ageing (sun spots, dullness, mottling, fine lines, wrinkles). Sun damage  can occur before age 25 then show up decades later.<\/p>\n<p><img  alt=\"Photo \/ Jenny Wu Photography \" class=\"responsively-lazy\"\/>Photo \/ Jenny Wu Photography <\/p>\n<p>Does positioning sunscreen like a beauty product encourage better daily use?<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">In recent years, the cosmetics industry has exploded with high-end facial formulations that incorporate sunscreen. But does SPF-infused makeup create a false sense of security when it comes to protection levels?<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">McAdam believes sunscreens should first be positioned as a health and life-saving tool, and second as a beauty essential.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Makeup or skincare products that contain UV-filtering agents but have a primary purpose other than sun protection (like hydrating or concealing) are considered a secondary sunscreen.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">These products are not regulated in the same way as primary sunscreens, and are excluded from Australia\u2019s therapeutic goods legislation under the Therapeutic Goods (Excluded Goods) Determination 2018.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cSPF in foundation or powder is a nice bonus, but you\u2019d need to apply a very thick layer (far more than anyone would wear) to reach the stated SPF,\u201d Andrys says. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cA pea-sized dab of SPF moisturiser or a light layer of SPF30 foundation often gives only a fraction of the protection on the label.\u201d <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Instead, apply a primary sunscreen offering high broad-spectrum SPF protection, and use skincare or makeup with additional SPF on top.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cMake-up that happens to contain SPF should not be used as a replacement for a dedicated sunscreen. The key is that your primary sunscreen is still doing the heavy lifting, then if your foundation, or lip and cheek tint happens to have SPF too, it\u2019s a bonus,\u201d Wood says.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cImportantly, SPF products don\u2019t add together. For example, SPF 15 moisturiser and SPF 15 foundation does not give you SPF30.\u201d<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Primary sunscreens have come a long way since thick, greasy, white or smelly formulations, and Andrys says today\u2019s textures \u201cfeel like a moisturiser, sit nicely under makeup and suit different skin tones\u201d.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cWhen a product feels good on the skin, people use more of it and use it more often, which matters because consistency is everything with sun protection.\u201d<\/p>\n<p>How does sunscreen storage affect the formula\u2019s efficacy? <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cMore than people realise,\u201d Andrys says. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cIn the lab we put sunscreens through stability testing at elevated temperatures because heat is their biggest enemy. Some UV filters break down faster when warm, emulsions can separate so filters are no longer evenly spread, and preservatives can weaken over time.\u201d <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">So think again before you stash a bottle of sunscreen in the glovebox of your car. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Bottles that have spent summer in a hot car or sitting in full sun on the beach may not deliver the SPF protection listed on the label. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Instead, Andrys suggests storing your sunscreen bottle somewhere cool, keeping it in the shade or in your bag during beach days, and  noting its expiry date. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Wood says all sunscreen comes with a three-year best before date, and age and time can slowly break down sunscreen formulas, lowering their level of protection. It\u2019s for this reason that Sol Goods is housed in an aluminium tube, a material known for its ability to block light, oxygen and moisture. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Signs your sunscreen\u2019s integrity has been affected (and therefore needs replacing) include a change in texture, colour or smell, or if it looks grainy or watery. <\/p>\n<p>Sun Safety Tips <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Sun-safe practices such as covering up with UV-blocking clothing, wearing a wide-brimmed hat and sunglasses, and seeking shade during peak UV hours (mid-morning to late afternoon) go hand-in-hand with reapplying the right amount of sunscreen, evenly, every two hours (or more often when swimming, sweating or towelling).<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Apply sunscreen 15 to 20 minutes before heading outdoors, and don\u2019t forget areas people routinely miss \u2013 ears, neck, hairline, backs of hands, eyelids and lips.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cFind a texture you love, and keep it where you\u2019ll use it,\u201d Andrys says. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cLook for products that meet the AS\/NZS sunscreen standard and are labelled broad spectrum, which means they protect against both UVA and UVB.\u201d <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Our experts agree that professional skin checks are a must. Mole Map New Zealand advises skin checks every 12 months if you have an average risk with no personal or family history of skin cancer, or every three to six months if you are higher risk. Self-checks at home are recommended every month for new spots or moles that have changed in size, shape or colour.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">\u201cCatching skin cancer early makes an enormous difference, and it\u2019s one of the simplest things you can do for yourself,\u201d Andrys says. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">*Melanoma New Zealand reports an average of 3400 new registered cases annually. <\/p>\n<p>Add To Cart<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">Our top picks of facial formulas rated SPF50+ when applied evenly all over in the right quantity. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><img  alt=\"\" class=\"responsively-lazy\"\/><img  alt=\"\" class=\"responsively-lazy\"\/><img  alt=\"\" class=\"responsively-lazy\"\/><img  alt=\"\" class=\"responsively-lazy\"\/><img  alt=\"\" class=\"responsively-lazy\"\/><img  alt=\"\" class=\"responsively-lazy\"\/><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>More beauty<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black hpOlKwBYihZVaqvGc\">The top beauty trends that emerged from the NZFW runway; experts share their go-to products to use backstage; wellness rituals to combat burnout and how to achieve great eyebrows.<\/p>\n","protected":false},"excerpt":{"rendered":"Are we getting the maximum protection from our sunscreen? Ashleigh Cometti investigates. Despite New Zealand\u2019s sun-safety culture, we&hellip;\n","protected":false},"author":2,"featured_media":615331,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[27299,48212,3013,48213,5972,156,14768,71,8455,17706,185,702,3932,117,111,139,172507,69,60509,15381,48214,3382,4276,24750],"class_list":["post-615330","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-arent","tag-ashleigh","tag-but","tag-cometti","tag-day","tag-entertainment","tag-every","tag-from","tag-getting","tag-investigates","tag-is","tag-it","tag-maximum","tag-new","tag-new-zealand","tag-newzealand","tag-nobrainer","tag-nz","tag-properly","tag-protection","tag-sunscreen","tag-using","tag-why","tag-zealanders"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/615330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=615330"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/615330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/615331"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=615330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=615330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=615330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}