{"id":615978,"date":"2026-09-30T03:40:10","date_gmt":"2026-09-30T03:40:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/615978\/"},"modified":"2026-09-30T03:40:10","modified_gmt":"2026-09-30T03:40:10","slug":"graffiti-in-turners-falls-causes-damage-business-owners-perplexed-by-messages","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/615978\/","title":{"rendered":"Graffiti in Turners Falls causes damage, business owners perplexed by messages"},"content":{"rendered":"<p>It struck several people  in downtown Turners Falls that when their businesses were defaced last week with graffiti \u2014 it seemed targeted, but misplaced.<\/p>\n<p>In this western Massachusetts village in the town of Montague, the numerous messages were connected to the violence in Gaza, to children dying, and notably to the eating of brunch.<\/p>\n<p>The person (or possibly people) tagged numerous public buildings and businesses, sidewalks, front doors and windows for almost half a mile, early morning September 25. <\/p>\n<p>Hours after the graffiti had first been discovered, Billy McKerchie, the owner of the <a href=\"https:\/\/www.upperbend.com\/\" class=\"Link\" target=\"_blank\" rel=\"nofollow noopener\">Upper Bend Cafe <\/a>on Avenue A, stood in front of his business with others, discussing the vandalism.<\/p>\n<p>His restaurant&#8217;s front windows were sprayed with disturbing messages; a public art statue by the door, known as the <a href=\"https:\/\/www.facebook.com\/groups\/332406132788188\/?multi_permalinks=1128897829805677&amp;hoisted_section_header_type=recently_seen\" class=\"Link\" target=\"_blank\" rel=\"nofollow noopener\">Bread Man, had been hit with red paint<\/a>.  <\/p>\n<p>&#8220;[The graffiti] was kind of expressing the general sentiment that \u2018you&#8217;re selling coffee and brunch to wealthy white people while babies are dying in Palestine and Gaza,\u201d McKerchie said.<\/p>\n<p>It&#8217;s tricky though, he said, as McKerchie agrees with some of the messages.  So why was his business and others nearby tagged? <\/p>\n<p>\u201cAll these places are small businesses, you know, doing their best to make jobs for people in town and provide general services,\u201d McKerchie said.<\/p>\n<p>It&#8217;s misdirected anger, McKerchie said, and there&#8217;s a lot of anger right now and not many outlets to express it.<\/p>\n<p>Despite the progressive views of <a href=\"https:\/\/www.dreamhouserestaurant.com\/\" class=\"Link\" target=\"_blank\" rel=\"nofollow noopener\">Dreamhouse Restaurant <\/a>owner Jillian Fishman, her business on 3rd Street was defaced by graffiti on almost all sides; the restaurant&#8217;s steps, the deck&#8217;s window boxes, the wooden front door and some exterior walls of the building.<\/p>\n<p>In the window of the Dreamhouse, among other signs and political statements, Fishman pointed out a Palestinian flag.<\/p>\n<p>\u201cThe general sentiment [of the graffiti] is that capitalism fuels genocide,\u201d Fishman said, &#8220;and prominently featured is the message \u2018no brunch while we&#8217;re killing kids&#8217;.\u2019\u2019<\/p>\n<p>The Dreamhouse explicitly describes itself as a place for brunch.<\/p>\n<p>It doesn\u2019t make sense, Fishman said.<\/p>\n<p>&#8220;We opened our business just over two years ago, knowing that we were going to be an outspoken queer liberation abolitionist based business,\u201d she aid. <\/p>\n<p>\u201cNo more wadge (sic) slavery,&#8221; was another message spray painted on the side of the Fishman&#8217;s restaurant.<\/p>\n<p>Given her politics, Fishman said she\u2019d been expecting something more like a brick through the window.<\/p>\n<p>Early Friday afternoon, Fishman was standing outside her restaurant.  She made way for customers to come in. The place was packed. <\/p>\n<p>&#8220;Brunch is a daytime meal,&#8221; Fishman said. &#8220;We serve breakfast, we serve lunch, we serve cocktails, we serve juice. We think brunch is just whatever you want it to be.&#8221;<\/p>\n<p>If the person who wrote these messages meant them Fishman said, it&#8217;s a reductionist take.<\/p>\n<p>Cafes have been \u201cthe center of political movements and discourse forever,\u201d she said, \u201cso I get where they&#8217;re coming from, but there&#8217;s certainly more nuance to it.&#8221;<\/p>\n<p>Fishman was grateful her staff is safe; what happened is cosmetic and like others, she said people in town really showed up for each other to clean up what they could.<\/p>\n<p>The chalk paint will come off windows easily, business owners said, but  other politically charged messages spray painted in red and white on doors, sidewalks and brick won&#8217;t simply wash off.<\/p>\n<p>In recent years, Turners Falls has been spruced up. New arts, culture, textile and food related businesses have opened.<\/p>\n<p>It was once a thriving industrial town with the <a href=\"https:\/\/industrialhistory.org\/p\/1060\/The-Turners-Falls-Company\" class=\"Link\" target=\"_blank\" rel=\"nofollow noopener\">water power of the Connecticut River <\/a>helping to build Turners Falls into a manufacturing city. Like other mill cities, <a href=\"https:\/\/www.westfield.ma.edu\/historical-journal\/wp-content\/uploads\/2020\/06\/On-A-Roll-FINAL1.pdf\" class=\"Link\" target=\"_blank\" rel=\"nofollow noopener\">it experienced a downturn in the 1920s.<\/a><\/p>\n<p>Now, some say it&#8217;s been gentrified.<\/p>\n<p>Rose Whitcomb-Detmold who grew up in Turners Falls describes the village as an interesting mix of people.<\/p>\n<p>&#8220;Maybe more blue collar, who have lived here for a long time, and then an influx of artists, young people who are really interested in revitalizing the town,&#8221; Whitcomb Detmold said. \u201cI think sometimes there&#8217;s tension there, but also it&#8217;s situations like [the graffiti] that bring the community together.\u201d<\/p>\n<p>Montague Town administrator Walter Ramsey agreed.<\/p>\n<p>\u201cThe fact that people kind of immediately started cleaning up their neighborhood and taking care of their neighbors, I think that&#8217;s speaks to a lot of the resilience of Turners Falls. And so I&#8217;m really proud of how my community is responding,&#8221;<br \/>Ramsey said. <\/p>\n<p>He  was in Turners Falls all weekend. The town is still evaluating the extent of the damages \u2014  and what additional clean up will be needed.<\/p>\n<p>Some business owners expressed an interest in connecting with whoever did this \u2013 not to villainize them they said, but find out why and how to help them.<\/p>\n<p>As of Sunday a person of interest had been identified  connected to the graffiti, Ramsey said.<\/p>\n","protected":false},"excerpt":{"rendered":"It struck several people in downtown Turners Falls that when their businesses were defaced last week with graffiti&hellip;\n","protected":false},"author":2,"featured_media":615979,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[442,498,499,500,501,156,111,139,69],"class_list":["post-615978","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/615978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=615978"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/615978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/615979"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=615978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=615978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=615978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}