{"id":616980,"date":"2026-10-01T02:34:14","date_gmt":"2026-10-01T02:34:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/616980\/"},"modified":"2026-10-01T02:34:14","modified_gmt":"2026-10-01T02:34:14","slug":"a-news-channel-experiments-tv-without-anchors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/616980\/","title":{"rendered":"A news channel experiments TV without anchors"},"content":{"rendered":"<p> <img src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/tv-news.jpg\" alt=\"A news channel experiments TV without anchors\" title=\"The strategy is designed to address audiences who have drifted away from regular TV viewing, a shift that impacts ratings and ad dollars.\" decoding=\"async\" fetchpriority=\"high\"\/>The strategy is designed to address audiences who have drifted away from regular TV viewing, a shift that impacts ratings and ad dollars. Viewers of the 6pm news on WGBA in Green Bay, Wisconsin, aren\u2019t greeted by anchors anymore. Instead, a recent broadcast began with a quick check of the weather. Then the NBC affiliate switched to a series of prerecorded segments, presented by reporters in the field.There was a piece about a sheriff suspending licence-plate readers, one on power plants, and an interview with a head coach of a high school football team.The clips, which also play on a continuous feed on the station\u2019s website and social media accounts, represent a new vision for local news by EW Scripps Co, one of the largest owners of TV stations in the US. The Cincinnati-based company, which dates back to the namesake founder\u2019s first newspaper in 1878, last month announced a sweeping plan to remake its local news operations around streaming.The strategy is designed to address audiences who have drifted away from regular TV viewing, a shift that impacts ratings and ad dollars. The company\u2019s solution is to largely tear up the traditional format of chummy anchors on the evening news in favour of a steady stream of reporters, many of them recording and editing their own content.<\/p>\n","protected":false},"excerpt":{"rendered":"The strategy is designed to address audiences who have drifted away from regular TV viewing, a shift that&hellip;\n","protected":false},"author":2,"featured_media":616981,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[156,303886,303890,303888,111,139,69,437,303889,303887],"class_list":["post-616980","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-ew-scripps-co","tag-local-news-ratings","tag-local-news-without-anchors","tag-new-zealand","tag-newzealand","tag-nz","tag-tv","tag-tv-news-transformation","tag-wgba-green-bay"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/616980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=616980"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/616980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/616981"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=616980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=616980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=616980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}