{"id":620470,"date":"2026-10-04T16:24:10","date_gmt":"2026-10-04T16:24:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/620470\/"},"modified":"2026-10-04T16:24:10","modified_gmt":"2026-10-04T16:24:10","slug":"the-ai-industry-is-booming-women-are-getting-left-behind-ai-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/620470\/","title":{"rendered":"The AI industry is booming. Women are getting left behind | AI (artificial intelligence)"},"content":{"rendered":"<p class=\"dcr-1s160rg\">There\u2019s a common fear among people who work in Silicon Valley: snag one of the fast-growing, high-paying jobs in artificial intelligence, or get trapped in the \u201cpermanent underclass\u201d, a phrase describing the fate of those who won\u2019t have upward mobility in the age of AI.<\/p>\n<p class=\"dcr-1s160rg\">The phrase usually describes a future in which AI automates human jobs. But for women in tech, it\u2019s starting to look like the present.<\/p>\n<p class=\"dcr-1s160rg\">\u201cA lot of people say: \u2018Oh, AI is lowering barriers, it\u2019s equalizing the playing field for women,\u2019\u201d said Urvashi Batra, co-founder and CEO of Prioriwise, an AI platform for IT service providers. \u201cI actually think it\u2019s the opposite.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Batra said people take her less seriously as the founder of an AI company than her male co-founder. When pitching investors, she and her co-founder have learned that they are more likely to get an investment if he does the pitching.<\/p>\n<p class=\"dcr-1s160rg\">Women made up only about a quarter of new hires in AI roles in the last year, compared to 50% of new hires in non-AI roles, according to a recent <a href=\"https:\/\/delivery-p143253-e1476319.adobeaemcloud.com\/adobe\/assets\/urn:aaid:aem:86b04a27-f4b1-4047-a228-b9c1a6f21448\/original\/as\/The_Triple_Penalty_2026.pdf\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">report<\/a> from LinkedIn. In executive roles, that number drops to just 13%. At the same time, LinkedIn\u2019s <a href=\"https:\/\/economicgraph.linkedin.com\/blog\/from-ai-insights-to-impact-our-work-with-un-women-to-support-a-gender-equal-world-of-work\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">research<\/a> shows that women are more likely to work in roles with high exposure to AI disruption, like customer service, meaning they are also at higher risk for job loss due to AI.<\/p>\n<p class=\"dcr-1s160rg\">AI jobs, whose postings have doubled since 2023, come with a salary premium, on average paying more than twice as much as roles that don\u2019t involve working with AI, according to LinkedIn\u2019s research. But women who do have jobs in AI are disproportionately concentrated in low-paying roles, like data annotators, said Sarah Steinberg, the head of global public policy partnerships at LinkedIn. Across all AI occupations, men have $45,000 higher median pay than women, partly due to the types of jobs they are likelier to have.<\/p>\n<p class=\"dcr-1s160rg\">\u201cAI is creating some of the fastest growing, highest paying and most consequential jobs in the global economy,\u201d said Steinberg. \u201cWomen are just strikingly underrepresented.\u201d<\/p>\n<p class=\"dcr-1s160rg\">The ongoing trend could produce the greatest gender pay gap in generations and leave women out of building a technology that shaped the economy, advocates for women in tech said.<\/p>\n<p class=\"dcr-1s160rg\">\u201cWhat we\u2019re witnessing is a sort of backsliding,\u201d said Brenda Darden Wilkerson, president of AnitaB.org, a non-profit devoted to advancing women in tech jobs.<\/p>\n<p class=\"dcr-1s160rg\">Initiatives to promote women in the tech industry have been ongoing for years, with mixed results. Women now hold <a href=\"https:\/\/www.womentech.net\/women-in-tech-stats\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">about one-third<\/a> of tech jobs in the US. But <a href=\"https:\/\/newsroom.accenture.com\/news\/2020\/new-research-from-accenture-and-girls-who-code-outlines-steps-to-double-the-number-of-women-in-technology-in-10-years\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">research<\/a> has found that women leave the tech industry at a much higher rate than their male counterparts, citing factors like non-inclusive cultures and barriers to advancement.<\/p>\n<p>\u2018I\u2019ve seen so many women fall through the cracks\u2019<\/p>\n<p class=\"dcr-1s160rg\">Women working in AI may face even greater challenges. \u201cAI moves extremely fast, and the pressure to keep up is immense,\u201d said Jayeeta Putatunda, an AI engineering lead at investment firm Turing. \u201cI have seen throughout my career so many amazing women I know kind of fall through the cracks.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Putatunda said it\u2019s not uncommon to be the only female engineer on a team, and that when women are outnumbered, they have to speak up louder to make their ideas known. Mentorship in the AI field, especially by other women, can be hard to come by. And the breakneck pace of AI advancements means anyone working in the field should expect to put in long hours in order to keep up.<\/p>\n<p class=\"dcr-1s160rg\">\u201cIf you have very ambitious career goals in this field, there will be seasons when you work beyond normal hours,\u201d she said, noting that a culture of working 12-hour days to keep up was not uncommon. \u201cI don\u2019t think there is always a neat shortcut around that than to put in the hours.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Those kinds of work expectations can make it impossible for everyone to stay in the field. \u201cI went on <a href=\"https:\/\/www.wired.com\/story\/women-parental-leave-return-office-ai\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">maternity leave for four months<\/a>, and by the time I came back, there were completely different frameworks and levels of models,\u201d Putatunda said. Getting caught back up was overwhelming. She said it was only possible with the help of supportive co-workers and a husband who equitably split childcare.<\/p>\n<p class=\"dcr-1s160rg\">\u201cThat is one way women get pushed out of AI,\u201d she said. \u201cThey don\u2019t lack the interest or ability to keep up. They may lack the infrastructure that makes keeping up possible.\u201d<\/p>\n<p class=\"dcr-1s160rg\">The AI industry is so new and fast-moving that it should in theory be more meritocratic. No one has a decade of experience working with a model developed one year ago, which should mean everyone has a level playing field. But instead the field has indexed more on personal networks and other loose signals, according to some women who work in AI.<\/p>\n<p class=\"dcr-1s160rg\">\u201cCompanies are hiring at a breakneck speed, but they\u2019re finding people through the same networks, the same referrals, the same filters that they\u2019ve always used,\u201d Wilkerson said. \u201cGenerally, that\u2019s not given women the same sort of exposure they should have.\u201d<\/p>\n<p class=\"dcr-1s160rg\">When people have tried to address these tech industry problems in the past, the solutions have largely come down to giving women more mentorship and implementing diversity programs with goals around representation. But in recent years, companies have aggressively scaled back their diversity, equity and inclusion (DEI) programs, largely in response to a political climate that discourages them. That has left fewer companies with institutional programs to hire and promote women.<\/p>\n<p class=\"dcr-1s160rg\">The political climate has made it more challenging to get AI companies to support initiatives focused on women, said Felicia Newhouse, founder of AI Powered Women, an organization that promotes women\u2019s participation and leadership in AI. Newhouse, a product marketer who has worked in technology companies for two decades, points to the Department of Justice targeting corporations with DEI programs, claiming the initiatives violate anti-discrimination laws. Companies like Accenture, Deloitte, IBM and PayPal have all agreed to pay multimillion-dollar settlements under this enforcement.<\/p>\n<p class=\"dcr-1s160rg\">\u201cIt is getting harder to go into companies being called AI Powered Women,\u201d Newhouse said. \u201cAnd our advocates inside those companies are also struggling with having women-focused initiatives.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Still, she said the risk that women are left behind in the AI workforce was something that kept her up at night. \u201cWe\u2019re talking about who captures a major new source of economic mobility,\u201d she said. \u201cThe deepest risk is that a participation gap becomes a power gap.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s a common fear among people who work in Silicon Valley: snag one of the fast-growing, high-paying jobs&hellip;\n","protected":false},"author":2,"featured_media":620471,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,111,139,69,145],"class_list":["post-620470","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/620470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=620470"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/620470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/620471"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=620470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=620470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=620470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}