{"id":621450,"date":"2026-10-05T16:54:23","date_gmt":"2026-10-05T16:54:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/621450\/"},"modified":"2026-10-05T16:54:23","modified_gmt":"2026-10-05T16:54:23","slug":"sharesies-takes-aim-at-low-fee-fund-market-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/621450\/","title":{"rendered":"Sharesies takes aim at low-fee fund market"},"content":{"rendered":"<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">New investment funds from Sharesies are a sign of an industry trend towards lower-fee options, commentators say.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">Sharesies launched funds that it said are designed to give broad market exposure at a low cost. It is charging 0.1 percent per annum. The funds are portfolio investment entities, so tax is capped at 28 percent.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">It launched a global share fund, and was planning a global bond fund, NZ cash fund and a NZ-dollar hedged global shares fund.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">Competing providers, such as Kernel, have been growing quickly offering low-fee investment funds and some investors have said that Sharesies&#8217; fee structure compared unfavourably.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">Kernel founder Dean Anderson said he expected to see others try to &#8220;share in Kernel&#8217;s success&#8221; due to its growth.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">&#8220;Competition is good for NZ, and good for us.&#8221;<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">Gertjan Verdickt, a former senior lecturer in finance at the University of Auckland, said there was a global awareness of fees eroding profits.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">&#8220;Given the large number of managers that underperform, this is one way of attracting more money: you mechanically increase performance by lowering costs and you can distinguish yourself from competitors by offering lower fees.&#8221;<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">Generate investment specialist Greg Smith said the Sharesies move was an industry trend rather than a direct shot at a competitor.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">&#8220;Broad market exposure is increasingly becoming a commodity product, and when that happens providers tend to compete aggressively on price.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">&#8220;The risk is that investors focus solely on fees. Low fees are a very good thing and 0.1 percent is certainly competitive, but investors should remember that portfolio construction, diversification and staying invested over the long term will usually have a much bigger impact on outcomes than a few basis points of fees.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">&#8220;Investors don&#8217;t spend fees in retirement, they spend returns. Ultimately, what matters is the return achieved after fees, and that&#8217;s influenced by investment strategy and risk as much as cost.&#8221;<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">He said there was a risk that fee comparisons did not tell the whole story.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">&#8220;A global index fund gives investors broad market exposure, but it can also result in very concentrated exposure to a handful of the largest companies.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">&#8220;Today, a significant portion of many global index returns comes from a small group of large US technology stocks. That&#8217;s not necessarily a problem, but investors should understand what they own and ensure their portfolio is appropriately diversified rather than focusing exclusively on the headline fee.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">&#8220;Fees matter, but so does diversification. Many investors can tell you the fee they&#8217;re paying, but fewer can tell you how concentrated their portfolio is. The real objective isn&#8217;t simply finding the cheapest fund.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">It&#8217;s building a portfolio that delivers strong risk-adjusted returns over the long term.&#8221;<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\"><a href=\"https:\/\/rnz.us6.list-manage.com\/subscribe?u=211a938dcf3e634ba2427dde9&amp;id=b4c9a30ed6\" class=\"underline-brand-hover visited:text-foreground-secondary hover:visited:text-foreground-primary\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for Money with Susan Edmunds<\/a>, a weekly newsletter covering all the things that affect how we make and spend money<\/p>\n","protected":false},"excerpt":{"rendered":"New investment funds from Sharesies are a sign of an industry trend towards lower-fee options, commentators say. Sharesies&hellip;\n","protected":false},"author":2,"featured_media":621451,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[138,111,139,69],"class_list":["post-621450","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/621450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=621450"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/621450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/621451"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=621450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=621450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=621450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}