{"id":621858,"date":"2026-10-06T02:28:16","date_gmt":"2026-10-06T02:28:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/621858\/"},"modified":"2026-10-06T02:28:16","modified_gmt":"2026-10-06T02:28:16","slug":"brabus-hands-its-electric-motorcycle-over-to-the-godfather-of-streetwear","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/621858\/","title":{"rendered":"Brabus Hands Its Electric Motorcycle Over to the Godfather of Streetwear"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hiroshi Fujiwara has put his lightning bolt on just about everything at this point. We\u2019re talking Air Jordans, Louis Vuitton, Moncler, and even a Maserati. So when the godfather of streetwear finally got around to a motorcycle, we already knew it was never going to be some chopped Sportster. Instead, Fragment Design linked up with Bottrop\u2019s finest and French EV outfit DAB Motors for the Brabus Urban E Fragment Edition.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/Brabus-Urban-E-Fragment-Edition-1-2.jpg\" alt=\"Brabus Urban E Fragment Edition 1\" class=\"wp-image-843348\"  \/>Photo: Brabus<br \/>\nFrom a Milan Sidewalk to ComplexCon<\/p>\n<p class=\"wp-block-paragraph\">As the story goes, Fujiwara wasn\u2019t pitched over Zoom like you might imagine. In fact, he stumbled across the Brabus x DAB bike parked on the street during Milan Design Week, thought it was beautiful, and decided to post it to Instagram.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" alt=\"Brabus Urban E Fragment Edition 2\" class=\"wp-image-843349 perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/Brabus-Urban-E-Fragment-Edition-2-2.jpg\"  data-\/>Photo: Brabus<\/p>\n<p class=\"wp-block-paragraph\">And just like that, one chance encounter later, we had three brands from three countries were building a motorcycle together. Fittingly, the finished product skipped the traditional moto-show circuit entirely, making its world premiere this past weekend at ComplexCon in Los Angeles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" alt=\"Brabus Urban E Fragment Edition 3\" class=\"wp-image-843350 perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/Brabus-Urban-E-Fragment-Edition-3-1.jpg\"  data-\/>Photo: Brabus<br \/>\nBlack, White, and One Lightning Bolt<\/p>\n<p class=\"wp-block-paragraph\">True to Fragment\u2019s famously restrained playbook, the whole bike is rendered in black and white, including plenty of matte and gloss finishing. The blacked-out bodywork carries 23 exposed carbon fiber components, from the front fender and belly pan back to the rear winglets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" alt=\"Brabus Urban E Fragment Edition 4\" class=\"wp-image-843351 perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/Brabus-Urban-E-Fragment-Edition-4-1.jpg\"  data-\/>Photo: Brabus<\/p>\n<p class=\"wp-block-paragraph\">The white bits are  add some nice contrast to the mix, including white-painted carbon wheel covers, white Brembo calipers, and a white leather Brabus Masterpiece seat with Shell quilting supply the contrast. And naturally, Fujiwara\u2019s signature bolt lives inside the translucent LED taillight, formed by the light itself.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" alt=\"Brabus Urban E Fragment Edition 5\" class=\"wp-image-843352 perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/Brabus-Urban-E-Fragment-Edition-5.jpg\"  data-\/>Photo: Brabus<br \/>\nSame Bike, Double the Sticker<\/p>\n<p class=\"wp-block-paragraph\">Mechanically, nothing\u2019s changed on the bike since we last covered it. You still get the standard Urban E\u2019s 37 horsepower, 350 lb-ft of torque measured at the wheel, a 75-mph top speed, and up to 93 miles of city range from the 7.1kWh battery. And all of it is wrapped up in a 320-pound package.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" alt=\"Brabus Urban E Fragment Edition 6\" class=\"wp-image-843353 perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/Brabus-Urban-E-Fragment-Edition-6-1.jpg\"  data-\/>Photo: Brabus<\/p>\n<p class=\"wp-block-paragraph\">A co-branded capsule of leather gloves, a rider\u2019s jacket, and a fleece zip hoodie rounds out the affair.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" alt=\"Brabus Urban E Fragment Edition 8\" class=\"wp-image-843355 perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/Brabus-Urban-E-Fragment-Edition-8-2.jpg\"  data-\/>Photo: Brabus<br \/>\nSpec Sheet<\/p>\n<p>Model: Brabus Urban E Fragment Edition<br \/>Collaboration: Brabus x DAB Motors x Fragment Design<br \/>Motor: Brushless DC<br \/>Peak Power: 37 hp<br \/>Max Torque: 350 lb-ft (measured at the wheel)<br \/>Top Speed: 75 mph<br \/>City Range: 93 miles<br \/>Battery: 72V lithium-ion, 7.1 kWh<br \/>Charging (0-100%): ~3.5-4 hours<br \/>Weight: 320 lbs<br \/>Brakes: Brembo with dual-channel ABS<br \/>Limited Edition: Yes, 10 units<br \/>Price: $50,000 (North America) \/ \u20ac45,000 (Europe), excluding taxes<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" alt=\"Brabus Urban E Fragment Edition 9\" class=\"wp-image-843356 perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/Brabus-Urban-E-Fragment-Edition-9-1.jpg\"  data-\/>Photo: Brabus<br \/>\nPricing &amp; Availability<\/p>\n<p class=\"wp-block-paragraph\">The Brabus Urban E Fragment Edition is limited to just 10 examples worldwide, priced at $50,000 stateside and \u20ac45,000 in Europe before taxes. Reservations are open now via a deposit, with allocations confirmed by the team and full refunds for anyone who doesn\u2019t make the cut. <\/p>\n<p>                2026 Brabus Urban E Fragment Edition            <\/p>\n<p class=\"scorecard__desc\">\n                    Hiroshi Fujiwara\u2019s Fragment Design strips the Brabus x DAB Urban E down to black, white, and a lightning bolt taillight, with just 10 examples headed to collectors at $50,000 apiece.                <\/p>\n<p>                                                    <img loading=\"lazy\" decoding=\"async\" class=\"img-full perfmatters-lazy\" alt=\"Brabus Urban E Fragment Edition 0 Hero\" width=\"195\" height=\"130\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/Brabus-Urban-E-Fragment-Edition-0-Hero-195x130.jpg\" \/>                            <\/p>\n","protected":false},"excerpt":{"rendered":"Hiroshi Fujiwara has put his lightning bolt on just about everything at this point. We\u2019re talking Air Jordans,&hellip;\n","protected":false},"author":2,"featured_media":621859,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[111,139,69,145],"class_list":["post-621858","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/621858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=621858"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/621858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/621859"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=621858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=621858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=621858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}