FMCG major Marico has acquired an additional 24.09% stake in Satiya Nutraceuticals, the parent company of plant-based nutrition and personal care brand Plix, for Rs 1,012.03 Cr.<\/p>\n
The acquisition increases Marico\u2019s stake in Satiya Nutraceuticals from 60% to 84.09% on a fully diluted basis. The transaction was completed on October 5.<\/p>\n
Marico had acquired a 60% stake in Satiya Nutraceuticals through earlier transactions and had the right to acquire the remaining 40% stake under definitive agreements.<\/p>\n
As part of the latest transaction, Marico has entered into definitive agreements to acquire a total of 38.18% stake from the founders and certain other shareholders. The remaining 14.09% stake is expected to be acquired in July 2027, subject to the terms of the agreements.<\/p>\n
The remaining stake will be acquired for a consideration to be determined at that time. It will comprise a base consideration of up to Rs 592 Cr along with additional consideration linked to milestones and other terms.<\/p>\n
With the latest acquisition, Marico\u2019s aggregate consideration for its 84.09% stake in Satiya Nutraceuticals stands at Rs 1,392.07 Cr. The transaction is being carried out in cash.<\/p>\n
Satiya Nutraceuticals, incorporated in February 2020 and headquartered in Mumbai, owns The Plant Fix, or Plix, a plant-based nutrition and personal care brand. The company operates in the health, wellness and personal care segment.<\/p>\n
Satiya Nutraceuticals reported a consolidated turnover of Rs 864.31 Cr in FY26, up from Rs 432.84 Cr in FY25 and Rs 155.32 Cr in FY24.<\/p>\n
Marico said its investment in Satiya Nutraceuticals has expanded its total addressable market in value-added foods and nutrition and strengthened its presence in personal care and wellness categories.<\/p>\n
Marico has also acquired several digital-first consumer brands in recent years. Its portfolio includes Beardo, Just Herbs and Skinetiq in beauty and True Elements in wellness. In 2026, Marico also acquired 4700BC and Cosmix<\/a>, adding healthy snacking and plant-based nutrition brands to its portfolio.<\/p>\n Disclaimer:<\/p>\n Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investors here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"FMCG major Marico has acquired an additional 24.09% stake in Satiya Nutraceuticals, the parent company of plant-based nutrition…\n","protected":false},"author":2,"featured_media":622103,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[134,152678,111,139,556,69,306159],"class_list":["post-622102","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-marico","tag-new-zealand","tag-newzealand","tag-nutrition","tag-nz","tag-plix"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/622102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=622102"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/622102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/622103"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=622102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=622102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=622102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}