McLaren had used the Remuera petrol station as inspiration for a new logo <\/a>for its Formula One team.<\/p>\nYesterday, Hotcars.com linked McLaren\u2019s trademark bid to Bruce McLaren and a possible SUV launch.<\/p>\n
McLaren is known for its sleek, aerodynamic designs. A new hybrid McLaren Artura costs just under $600,000. A McLaren 750S Spider can cost more than $800,000. But limited-edition supercars can fetch north of $1.5 million.<\/p>\n
![\"McLaren]()
McLaren supercars can cost upwards of $1.5 million, depending on the model and specs. <\/p>\n
And while McLaren had resisted the SUV wave of its supercar competitors, \u201cthat resistance appears to be ending\u201d, Hotcars.com reported. <\/p>\n
The publication said the new McLaren vehicle would \u201cneed an identity\u201d.<\/p>\n
\u201cNaming it after the town where Bruce McLaren grew up, or the beach where he first raced, gives McLaren a story to sell alongside the hardware, and it lines up neatly with the new logo\u2019s own origin in that same Remuera garage signage.\u201d<\/p>\n
![\"The]()
The McLaren’s service station on Remuera Rd, Auckland.<\/p>\n
Auckland Mayor Wayne Brown said the trademark development was \u201cfun in a way\u201d.<\/p>\n
Brown\u2019s father used to have his vehicle serviced at the McLaren shop.<\/p>\n
\u201cDad was always trying to pay off his bill for repairing the car to Mr McLaren. I was only a little kid. There\u2019d be racing cars and Dad\u2019s crappy old Wolseley, which was as reliable as the weather.\u201d<\/p>\n
Asked if he was concerned about a big international company trying to profit from Auckland place names, the mayor said: \u201cNot really. I mean they\u2019ve cashed in on the name McLaren, and he came from Remuera.\u201d<\/p>\n
However, he pointed out that Remuera was a M\u0101ori word and the trademark bid could therefore be controversial.<\/p>\n
A Kiwi racing legend<\/p>\n
Bruce McLaren\u2019s parents, Les and Ruth, ran the Remuera petrol station at 586-592 Remuera Rd, buying the premises in 1959 in partnership with their son, who had launched his motor-racing career the previous year.<\/p>\n
Bruce McLaren\u2019s racing cars were serviced in the building, while Australian Jack Brabham, who won three Formula One titles, also based his racing cars there.<\/p>\n
McLaren won four Formula One races between 1958 and 1970. He died during a test drive at the Goodwood Circuit in West Sussex, England, on June 2, 1970.<\/p>\n
Les McLaren sold the business in 1968, but the McLarens retained ownership of the premises until Bruce McLaren\u2019s death, according to Heritage New Zealand Pouhere Taonga.<\/p>\n
Lane Nichols is Auckland Desk Editor and a senior journalist for the New Zealand Herald with more than 20 years\u2019 experience in the industry.<\/p>\n
Sign up to The Daily H<\/a>, a free newsletter curated by our editors and delivered straight to your inbox every weekday. <\/p>\n","protected":false},"excerpt":{"rendered":"The applications were lodged on September 22 and are currently under \u201cexamination\u201d. Muriwai Beach in West Auckland. Photo…\n","protected":false},"author":2,"featured_media":624626,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[74,95,96939,51,1040,306924,24181,11773,1138,8993,1019,4262,2720,42034,21409,111,139,32141,69,1523,6744,23497,204483,312,213,73060,57196,306923,2963],"class_list":["post-624625","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-after","tag-and","tag-applying","tag-auckland","tag-bid","tag-contacts","tag-cultural","tag-deeply","tag-firm","tag-heritage","tag-international","tag-mclaren","tag-mori","tag-muriwai","tag-names","tag-new-zealand","tag-newzealand","tag-ngti","tag-nz","tag-over","tag-place","tag-remuera","tag-respects","tag-says","tag-sports","tag-supercar","tag-trademark","tag-whtua","tag-zealands"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/624625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=624625"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/624625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/624626"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=624625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=624625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=624625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}