iHeartMedia has promoted Lainie Fertick to Chief Insights Officer, creating the company\u2019s first-ever position in the role. The announcement was made in a company memo by Bob Pittman, Chairman and Chief Executive Officer and Rich Bressler, President and Chief Operating Officer.\u00a0<\/p>\n
Fertick has been with iHeartMedia for more than 20 years, joining Critical Mass Media (CMM), the company\u2019s media research firm specializing in audience insights, as an intern in 2004. She subsequently rose through the organization to become CMM President and General Manager.<\/p>\n
In 2024, Fertick also became President of iHeartMedia Insights, expanding her work beyond internal research to include insights for key advertising and marketing partners.<\/p>\n
In her new role, Fertick will oversee insights across iHeart\u2019s operations, including radio, podcasting, talent and content, sales and attribution, music and perceptual research, user experience, corporate research and audience analytics.<\/p>\n
In the memo, Pittman and Bressler said Fertick\u2019s work has helped iHeart\u2019s programming teams, talent and stations develop a deeper understanding of their consumers, while also giving advertising and marketing partners actionable insights into their audiences.<\/p>\n
Fertick will also continue to play a key role in AudioGraph, iHeart\u2019s data and programmatic platform, which the company describes as an important part of the future of broadcast radio advertising.<\/p>\n
Her responsibilities also include iHeart\u2019s annual white paper research, which has positioned the company as a thought leader on consumer behavior. Recent studies have included \u201cThe New American Consumer,\u201d conducted with Malcolm Gladwell; \u201cThe Ignored Consumer,\u201d which examined consumers\u2019 perceptions of being unheard or misunderstood by marketers; \u201cThe Human Consumer,\u201d which explored consumers\u2019 relationships with technology and artificial intelligence and informed iHeart\u2019s \u201cGuaranteed Human\u201d positioning; and \u201cUnlocking the Community-Driven Gen Z Listener,\u201d which examined how fear of judgment is affecting Gen Z behavior and radio\u2019s role with the younger audience.<\/p>\n
At CMM, Fertick was described internally as a key resource for iHeart\u2019s programming organization, helping programmers and talent use research and consumer insights to inform their work.<\/p>\n
Fertick will continue to report to iHeart President of Programming Tom Poleman and will join the company\u2019s StratCom leadership team.<\/p>\n","protected":false},"excerpt":{"rendered":"iHeartMedia has promoted Lainie Fertick to Chief Insights Officer, creating the company\u2019s first-ever position in the role. The…\n","protected":false},"author":2,"featured_media":624656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,4975,157,111,43,139,69],"class_list":["post-624655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-free","tag-music","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/624655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=624655"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/624655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/624656"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=624655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=624655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=624655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}