Consumer NZ is questioning a promotion by Woolworths that gives $30 off to only some customers.<\/p>\n
The supermarket chain is marking 30 years of online shopping.<\/p>\n
As part of that, it is offering a $30 discount to people who have not shopped online before, if they spend more than $100, and people who have previously made small, regular transactions.<\/p>\n
It is not offering the code to higher-spending customers.<\/p>\n
“Online shopping began as a trial with 100 customers in 1996. Today more than 160,000 online orders are processed every week by Woolworths NZ or around eight million per year,” a spokesperson said.<\/p>\n
“We are bringing the celebrations to our customers with online deals, including 30 percent off selected products, $30 off for customers placing their first online orders, and more.”<\/p>\n
Consumer NZ spokesperson Jessica Walker said there would be many loyal customers who could not access the $30-off promotion.<\/p>\n
“Across many sectors we see the best offers being available for new customers, which means loyal customers end up paying a loyalty tax. This is the case across power, internet, mobile phones and can be true for insurance too. Loyalty tends to reward a business more than the customer,” she said.<\/p>\n
“It’s worth noting that the more people that shop online, the more data that Woolworths can collect about its customers shopping habits. $30 is a cheap price to pay for ongoing shopping data about new customers.<\/p>\n
“The widespread collection of personalised shopping data could end up being detrimental to customers, as it greatly increases supermarkets’ understanding of how aggressively items can be priced to individuals.”<\/p>\n","protected":false},"excerpt":{"rendered":"Consumer NZ is questioning a promotion by Woolworths that gives $30 off to only some customers. The supermarket…\n","protected":false},"author":2,"featured_media":625286,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[138,111,139,69],"class_list":["post-625285","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/625285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=625285"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/625285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/625286"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=625285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=625285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=625285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}