{"id":625645,"date":"2026-10-09T18:46:10","date_gmt":"2026-10-09T18:46:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/625645\/"},"modified":"2026-10-09T18:46:10","modified_gmt":"2026-10-09T18:46:10","slug":"grammys-double-down-on-asian-pop-category-despite-bts-boycott","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/625645\/","title":{"rendered":"Grammys Double Down on Asian Pop Category Despite BTS Boycott"},"content":{"rendered":"<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThis year, the Recording Academy announced the creation of what has become a controversial new category for the 2027 Grammys: best Asian pop music performance. The addition would reward an artist within popular Asian markets, making the giants of K-pop, J-pop and C-pop eligible.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tOn the surface, the category falls in line with other regionally specific <a href=\"https:\/\/www.hollywoodreporter.com\/t\/awards\/\" id=\"auto-tag_awards_1\" data-tag=\"awards\" rel=\"nofollow noopener\" target=\"_blank\">awards<\/a> the Academy has added in the past \u2014 e.g., the best African music performance category introduced for the 2024 awards. But \u2014 as with those additions \u2014 the best Asian pop music category has its skeptics, as some artists find it to be marginalizing or othering. Among those who have spoken out against it are the presumed frontrunners <a href=\"https:\/\/www.hollywoodreporter.com\/t\/bts\/\" id=\"auto-tag_bts_1\" data-tag=\"bts\" rel=\"nofollow noopener\" target=\"_blank\">BTS<\/a>. In July, the phenomenally popular seven-member K-pop supergroup made the shocking announcement that they would not be submitting to the 2027 Grammys.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/GettyImages-2297466536-EMBED-2026.jpg\" alt=\"\" data-lazy- data-lazy- height=\"435\" width=\"290\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tK-pop superstar Lisa<\/p>\n<p>\t\t\t\t\t\t\t\t\tFrazer Harrison\/Getty Images<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIn the message, the bandmembers said they \u201chope that music can be heard and loved for what it is rather than being divided by region or language.\u201d They singled out one of the most contentious parts of the new category \u2014 the language requirement. To be eligible, performances must include \u201cmeaningful use\u201d of an Asian language in the song. That would be tough for many of the biggest groups in K-pop and J-pop, which have increasingly produced English-language music as they\u2019ve pushed into the U.S. market during the past decade.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe influence of BTS in this field is such that the Recording Academy considered cutting the category altogether and met with Asian pop artists and executives to discuss the matter. However, it recently announced it will be moving forward.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cWe heard candid feedback from people in our community who don\u2019t support the continuation of this category. We also heard from people who didn\u2019t have accurate information about the category, and having space to clear up misperceptions has been especially valuable,\u201d Recording Academy president Harvey Mason said in a statement. \u201cBut by far, the loudest feedback we heard was from people who were enthusiastic supporters of the category, fellow music creators expressing their encouragement for keeping it.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tHe acknowledged that many would likely be upset but that the Academy agreed it\u2019s the \u201cright conclusion for the music community overall.\u201d <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThis story appeared in the Oct. 7 issue of The Hollywood Reporter magazine. <a href=\"https:\/\/subscriptions.hollywoodreporter.com\/site\/thr-subscribe\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Click here to subscribe<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"This year, the Recording Academy announced the creation of what has become a controversial new category for the&hellip;\n","protected":false},"author":2,"featured_media":625646,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[10779,3640,156,26626,286848,157,46167,111,139,69],"class_list":["post-625645","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-awards","tag-bts","tag-entertainment","tag-grammy-awards","tag-grammys-2027","tag-music","tag-music-issue","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/625645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=625645"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/625645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/625646"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=625645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=625645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=625645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}