{"id":626297,"date":"2026-10-10T10:38:11","date_gmt":"2026-10-10T10:38:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/626297\/"},"modified":"2026-10-10T10:38:11","modified_gmt":"2026-10-10T10:38:11","slug":"trumps-ai-rebrand-is-catching-on-with-elon-musk-and-marc-benioff","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/626297\/","title":{"rendered":"Trump’s AI Rebrand Is Catching on With Elon Musk and Marc Benioff"},"content":{"rendered":"

Donald Trump<\/a> wants two letters scrubbed from the tech industry\u2019s vocabulary, and some executives are already reaching for replacements.<\/p>\n

Salesforce CEO Marc Benioff said Friday that his company\u2019s AIForce platform is getting a new name.<\/p>\n

\u201cThe era of Super Intelligence is here. AIForce is officially SIForce,\u201d Benioff wrote on X.<\/p>\n

The announcement follows Elon Musk\u2019s pledge Sunday to rename SpaceXAI to SpaceXSI, giving Trump\u2019s campaign to replace \u201cartificial intelligence\u201d with \u201csuper intelligence<\/a>\u201d traction beyond Washington. <\/p>\n

Salesforce\u2019s change concerns its agent platform, rather than the company\u2019s corporate name.<\/p>\n

Trump, meanwhile, is turning his terminology preference into a test.<\/p>\n

\u201cThe White House considers anyone that uses the term, \u2018Artificial Intelligence,\u2019 as opposed to the highly accepted new and more accurate term, \u2018Super Intelligence,\u2019 THE ENEMY!\u201d Trump wrote on Truth Social on Thursday.<\/p>\n

The warning escalates a push Trump formalized in a September 29 executive order directing federal agencies to substitute \u201cSuper Intelligence\u201d and \u201cSI\u201d for \u201cArtificial Intelligence<\/a>\u201d and \u201cAI\u201d in official communications, websites, reports, and policy documents, to the extent permitted by law.<\/p>\n

Private companies aren\u2019t required by the order to follow suit. But Benioff\u2019s announcement and Musk\u2019s proposed rebrand show how the president\u2019s preferred language is making its way into corporate branding.<\/p>\n

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The administration\u2019s argument is that AI has outgrown its name. The executive order says today\u2019s systems increasingly amplify human creativity and that \u201cSuper Intelligence\u201d better captures their potential.<\/p>\n

The rebranding push complicates matters for companies whose names include AI, and raises questions over what counts as superintelligence. The term generally describes systems far more capable than humans across a broad range of tasks, and renaming existing products doesn\u2019t establish that they meet that threshold.<\/p>\n

OpenAI, Scale AI, Character AI, and Resolve AI did not respond to requests for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"Donald Trump wants two letters scrubbed from the tech industry\u2019s vocabulary, and some executives are already reaching for…\n","protected":false},"author":2,"featured_media":626298,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,307562,9344,363,364,1656,307563,516,3938,307564,41369,111,139,69,1406,305523,6211,145,1335,75565,2179],"class_list":["post-626297","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-ai-rebrand","tag-announcement","tag-artificial-intelligence","tag-artificialintelligence","tag-company","tag-corporate-name","tag-elon-musk","tag-executive","tag-human-creativity","tag-marc-benioff","tag-new-zealand","tag-newzealand","tag-nz","tag-salesforce","tag-super-intelligence","tag-system","tag-technology","tag-term","tag-traction","tag-trump"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/626297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=626297"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/626297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/626298"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=626297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=626297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=626297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}