{"id":626621,"date":"2026-10-10T18:38:10","date_gmt":"2026-10-10T18:38:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/626621\/"},"modified":"2026-10-10T18:38:10","modified_gmt":"2026-10-10T18:38:10","slug":"rihannas-daughter-rocki-makes-her-savage-x-fenty-campaign-debut-with-siblings-rza-and-riot","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/626621\/","title":{"rendered":"Rihanna\u2019s Daughter Rocki Makes Her Savage X Fenty Campaign Debut With Siblings RZA and Riot"},"content":{"rendered":"<p><img src=\"https:\/\/www.elle.com\/_assets\/design-tokens\/fre\/static\/icons\/clock-regular.4ddebeb.svg\" alt=\"Estimated read time\" width=\"16\" height=\"16\" decoding=\"async\" loading=\"lazy\"\/>2 min read<\/p>\n<p data-journey-content=\"true\" data-node-id=\"1\" class=\"css-1tfgmyw emevuu60\">THE RUNDOWN<\/p>\n<p>Rihanna\u2019s daughter Rocki Irish was featured in a new Savage X Fenty campaign.This marks Rocki\u2019s first modeling gig.She stars with her brothers in the brand\u2019s latest holiday card and ad.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-1tfgmyw emevuu60\">If you close your eyes, you can almost smell the pine trees and hear the familiar rustle of ornaments being unpacked\u2014before Thanksgiving has even arrived. But now, it\u2019s official: Rihanna is kicking off the holiday season with a family affair.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"5\" class=\"css-1tfgmyw emevuu60\">On Friday, October 9, <a href=\"https:\/\/www.instagram.com\/p\/DeR9QIvkZQ1\/?cplk=MTBkbHk1a2Npc29xZA==\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.instagram.com\/p\/DeR9QIvkZQ1\/?cplk=MTBkbHk1a2Npc29xZA==\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"the singer shared\" data-node-id=\"5.1\" class=\"body-link css-1xnf0nh emevuu60\" rel=\"nofollow noopener\">the singer shared<\/a> a new Savage X Fenty campaign featuring her three children\u2014daughter Rocki Irish and sons RZA and Riot. The festive photos and video mark Rocki\u2019s campaign debut with the loungewear and lingerie brand as she joins her older brothers for a cozy holiday moment with their mom.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"7\" class=\"css-1tfgmyw emevuu60\">In the campaign, Rihanna and the children wear matching red-and-white pajamas decorated with snowflake motifs\u2014and Rocki wears a ribbon to tie her look off. The family poses together inside a blanket fort, bringing a playful, home-for-the-holidays feel to the shoot. The collection features coordinated styles to ensure the whole family can match.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-1tfgmyw emevuu60\">\u201cJust here to start off cozy szn! gang sold separately,\u201d Rihanna captioned her post, sharing a glimpse of the campaign with her followers.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"10\" class=\"css-1tfgmyw emevuu60\">In an accompanying video, cuteness abounds with each child getting their moment to shine as they play with ornaments and toys in what appears to be a Christmas morning reenactment, <a rel=\"noopener nofollow\" href=\"https:\/\/www.instagram.com\/reel\/DeSKsj2zKtV\/?rpxt=dDBoMHFnMTRteXRp\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.instagram.com\/reel\/DeSKsj2zKtV\/?rpxt=dDBoMHFnMTRteXRp\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"featuring Rihanna\" data-node-id=\"10.1\" class=\"body-link css-1xnf0nh emevuu60\">featuring Rihanna<\/a> \u201cwaking up to the sweetest dreams.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"12\" class=\"css-1tfgmyw emevuu60\">This isn\u2019t the first time Rihanna has brought her children into the Savage X Fenty fold. <a href=\"https:\/\/people.com\/rihanna-and-her-three-kids-savage-x-fenty-holiday-campaign-12166001\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/people.com\/rihanna-and-her-three-kids-savage-x-fenty-holiday-campaign-12166001\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"In 2024\" data-node-id=\"12.1\" class=\"body-link css-1xnf0nh emevuu60\" rel=\"nofollow noopener\">In 2024<\/a>, her sons appeared in <a href=\"https:\/\/www.instagram.com\/p\/DBwJkGbvJOt\/?utm_source=ig_embed&amp;ig_rid=AxGMpfFbOXOxa9PhRFQs_cm&amp;img_index=2\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.instagram.com\/p\/DBwJkGbvJOt\/?utm_source=ig_embed&amp;ig_rid=AxGMpfFbOXOxa9PhRFQs_cm&amp;img_index=2\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"a holiday campaign\" data-node-id=\"12.3\" class=\"body-link css-1xnf0nh emevuu60\" rel=\"nofollow noopener\">a holiday campaign<\/a> for the brand, sporting navy blue ensembles with bandana prints in a more unexpected choice for the season.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"13\" class=\"css-1tfgmyw emevuu60\">In their latest joint appearance, the boys, Rihanna, and Rocki make the case for picking out your matching pajamas and building a blanket fort early this season.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"2 min read THE RUNDOWN Rihanna\u2019s daughter Rocki Irish was featured in a new Savage X Fenty campaign.This&hellip;\n","protected":false},"author":2,"featured_media":626622,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[430,2115,307634,2117,156,207184,2462,111,139,69,166271,307633,251090,148048],"class_list":["post-626621","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-content-type-news","tag-contentid-7cbdd8ca-300f-4880-8923-0084c3745c8a","tag-displaytype-standard-article","tag-entertainment","tag-issyndicated-false","tag-locale-us","tag-new-zealand","tag-newzealand","tag-nz","tag-read_time-2","tag-shorttitle-rihannas-daughter-rocki-makes-her-campaign-debut","tag-sponsored-false","tag-subsection-celebrity-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/626621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=626621"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/626621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/626622"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=626621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=626621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=626621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}