{"id":627651,"date":"2026-10-11T21:10:09","date_gmt":"2026-10-11T21:10:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/627651\/"},"modified":"2026-10-11T21:10:09","modified_gmt":"2026-10-11T21:10:09","slug":"to-love-is-to-care-ushers-in-super-dramas-for-brazils-globo","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/627651\/","title":{"rendered":"‘To Love is to Care’ Ushers in ‘Super Dramas’ for Brazil’s Globo"},"content":{"rendered":"

\n\tBrazilian media powerhouse Globo<\/a> arrives at Mipcom<\/a> with \u201cTo Love is to Care<\/a>,\u201d its latest primetime telenovela by lauded author Walcyr Carrasco. The melodrama stars a roster of some of Brazil<\/a>\u2019s biggest screen stars, including Chay Suede, Let\u00edcia Colin, Tony Ramos and Ant\u00f4nio Fagundes. The market marks Globo\u2019s introduction of the telenovela to the international market following a successful run in its home country.<\/p>\n

\n\t\u201cTo Love Is to Care\u201d is created and written by veteran Carrasco, an Emmy winner for his hit series \u201cHidden Truths.\u201d Carrasco created the novela with Claudia Souto, with renowned director Amora Mautner taking over the artistic direction.<\/p>\n

\n\tThe story follows the transformation of Adriana (Colin), a woman shattered by a terrible murder and who discovers the strength to start over, driven by an unquenchable thirst for justice. The story gathers all the classic elements of a successful telenovela: passion, revenge, and a major whodunnit arc. The novela also joins two of Brazil\u2019s most popular actors as a majorly successful romantic pairing, with Colin\u2019s Adriana falling in love with Chay Suede\u2019s idealist lawyer Pedro.<\/p>\n

\n\tIn a statement, Carrasco said the original idea for the story came from a personal experience. Two years ago, he broke a leg and faced a long recovery process that allowed him to realize the importance of \u201ccare, empathy, and human connection.\u201d \u201cI realized how the act of caring transforms both the caregiver and the person being cared for,\u201d he noted. \u201cThat experience left a deep impression on me and sparked a desire to tell a story set in that world, one that speaks of solidarity, resilience, and affection.\u201d<\/p>\n

\n\tAngela Colla, head of international business at Globo, says \u201cTo Love is to Care\u201d is one of its \u201cSuper Dramas\u201d at Mipcom. These are titles that represent \u201cthe best of the Brazilian telenovela tradition combined with Globo\u2019s production excellence.\u201d<\/p>\n

\n\t\u201cThey are stories that stir emotions, spark conversations across generations, and forge deep connections with audiences that extend far beyond the individual episodes,\u201d adds Colla, who says \u201cTo Love Is to Care\u201d brings together all these essential elements: \u201cA strong female lead, a sweeping love story, a compelling mystery that hooks the audience, and universal themes that transcend borders.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tCourtesy of Globo<\/p>\n

\n\t\u201cIt is a project of immense technical and artistic scale, impressing right from the premiere with striking sequences, such as the flood scene, which mobilized a production team of 270 professionals,\u201d she goes on. \u201cIt is the kind of story with high potential to engage viewers anywhere in the world.\u201d<\/p>\n

\n\tThe strength of \u201cTo Love Is to Care\u201d can already be observed in its performance in Brazil. In its first 12 weeks, the telenovela reached over 119 million Brazilians. Digital engagement mirrored this success: the hashtag #QuemAmaCuida (\u201cTo Love is to Care\u201d in its original title) spent over 13 hours among Worldwide Trending Topics and 97 hours in Brazil\u2019s Trending Topics, while interest in the storyline generated more than 139,000 Google searches since its premiere.<\/p>\n

\n\tColla says the reception from Brazilian audiences confirms \u201cthat people continue to look for strong, well-told stories.\u201d \u201c\u2018To Love Is to Care\u2019 delivered an impactful first chapter that won over the audience from the beginning and has maintained a high level of engagement throughout the plot,\u201d she emphasizes. \u201cThe narrative structure brings universal elements that work in different markets: a determined girl who goes after what she wants, a great love story, and the classic mystery of \u2018who killed?\u2019\u201d<\/p>\n

\n\t\u201cThis combination of technical excellence and emotional engagement leaves us very excited and confident that the reception in the international market will also be very positive,\u201d she adds, referring to its upcoming experience Super Dramas at Mipcom, where \u201cTo Love Is to Care,\u201d \u201cAnything Goes\u201d and Three Graces\u201d proved early highlights at a Globo Showcase<\/a> held Sunday evening in Cannes .<\/p>\n","protected":false},"excerpt":{"rendered":"Brazilian media powerhouse Globo arrives at Mipcom with \u201cTo Love is to Care,\u201d its latest primetime telenovela by…\n","protected":false},"author":2,"featured_media":627652,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[575,156,58394,35544,111,139,69,308145,437],"class_list":["post-627651","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-brazil","tag-entertainment","tag-globo","tag-mipcom","tag-new-zealand","tag-newzealand","tag-nz","tag-to-love-is-to-care","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/627651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=627651"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/627651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/627652"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=627651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=627651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=627651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}