{"id":627921,"date":"2026-10-12T03:48:10","date_gmt":"2026-10-12T03:48:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/627921\/"},"modified":"2026-10-12T03:48:10","modified_gmt":"2026-10-12T03:48:10","slug":"young-christchurch-fashion-designer-prepares-to-launch-affordable-label","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/627921\/","title":{"rendered":"Young Christchurch fashion designer prepares to launch affordable label"},"content":{"rendered":"<p class=\"INdwqXkrxOG\" style=\"display:none\">She is particularly interested in satin and silk and made her first pair of shorts from an $8 metre-long piece of fabric from Tom\u2019s Emporium. <\/p>\n<p><img  alt=\"Jessica Kinzett taught herself to sew.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Jessica Kinzett taught herself to sew.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">She calculated she could make four pairs of shorts in her size from the one piece of fabric, noting this was better value for money than anything off the rack. <\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">After wearing them to a 21st birthday, where friends repeatedly asked where they could buy them, she was encouraged to turn her hobby into a business. <\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">\u201cNowhere really sells what I am making, or if they do, it\u2019s so expensive. If it works out, it works out; if it doesn\u2019t, it doesn\u2019t. But I hope it does; it\u2019s fun.\u201d<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">Kinzett is entering a clothing market worth <a href=\"https:\/\/figure.nz\/chart\/LTs7JqJ7QRyeT8Ba-H1zIvDZLapNBSAXY\" rel=\"nofollow noopener\" target=\"_blank\">$5.14 billion in New Zealand<\/a>, with clothing, footwear and personal accessories retailers generating that amount in sales in the year to March 2026.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">After purchasing her own sewing machine, she is building her collection from her flat in St Albans while balancing fulltime study and working two jobs.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">Her ambitions extend beyond Christchurch, with dreams of showing her designs at international fashion weeks including Milan and New York.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">\u201cWhen I volunteered at New Zealand Fashion Week last year, I felt that this was where I was meant to be,\u201d she said.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">Christchurch-born designer Caitlin Crisp, who recently opened New Zealand Fashion Week 2026, said young designers should not underestimate the city as a starting point. <\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">\u201cThe power of online media is huge,\u201d she said. \u201cI think you can build a very strong brand and following based in Christchurch. Christchurch has a small but strong manufacturing industry.\u201d<\/p>\n<p><img  alt=\"Caitlin Crisp opening for New Zealand Fashion Week this year. Photo \/ Cameron Pitney\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Caitlin Crisp opening for New Zealand Fashion Week this year. Photo \/ Cameron Pitney<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">Crisp said Kinzett should not be afraid to pursue her ambitions and there was much to learn along the way.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">\u201cWhat worked for me might not work for her. Find what works for you and build on that,\u201d she said. <\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">New Zealand Fashion Week creative director Dan Ahwa said there is room for emerging New Zealand labels, but they need to establish their audience and unique offerings. <\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">\u201cHaving a point of difference is important in a market already saturated by sameness.\u201d<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">Ahwa said designers hoping to turn a collection into a sustainable business need to \u201c[understand] the customer, price intelligently, production and cashflow, and create reliable relationships with retailers, suppliers and collaborators\u201d.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">Kinzett hopes to complete her pieces by the end of October, with her patterns still to be graded and a launch video to be released in November.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">As a marketing student, she wants to focus on the packaging, labels and tags to create a complete customer experience. <\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">Designing all her own patterns, she intends to offer a more elevated alternative to typical Kiwi summer clothing. <\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">\u201cI feel like a lot of summer clothing is beachy styles, which is cool, but I\u2019m a city girl.\u201d<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">She aims to have her pieces worn year-round.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">\u201cI know how annoying it is when you have amazing garments in your wardrobe and feeling like you can only wear them when you\u2019re feeling good.<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">\u201cEven when you are feeling not like your best self, you can wear Kinzett.\u201d<\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">Crisp said building a fashion career was a long-term process, having graduated from fashion school and started her career in the industry. <\/p>\n<p class=\"INdwqXkrxOG\" style=\"display:none\">\u201cIt doesn\u2019t matter where you come from. It\u2019s about what you do with that talent, how much you want it, how hard you\u2019re willing to work for it and refusing to give up,\u201d Crisp said.<\/p>\n","protected":false},"excerpt":{"rendered":"She is particularly interested in satin and silk and made her first pair of shorts from an $8&hellip;\n","protected":false},"author":2,"featured_media":627922,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[131961,115849,36966,4487,39426,50605,28145,1438,1888,57535,55097,15405,3331,111,139,69,72726,34293,3333,213,61,4741],"class_list":["post-627921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-22yearold","tag-accessible","tag-affordable","tag-christchurch","tag-clothing","tag-creating","tag-designer","tag-fashion","tag-first","tag-focusing","tag-highend","tag-label","tag-launch","tag-new-zealand","tag-newzealand","tag-nz","tag-prepares","tag-preparing","tag-price","tag-sports","tag-to","tag-young"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/627921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=627921"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/627921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/627922"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=627921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=627921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=627921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}