{"id":628105,"date":"2026-10-12T08:24:35","date_gmt":"2026-10-12T08:24:35","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/628105\/"},"modified":"2026-10-12T08:24:35","modified_gmt":"2026-10-12T08:24:35","slug":"slumping-budget-phone-shipments-in-europe-actually-benefited-carriers-in-q2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/628105\/","title":{"rendered":"Slumping budget phone shipments in Europe actually benefited carriers in Q2"},"content":{"rendered":"<p>Back in August, Counterpoint Research <a href=\"https:\/\/www.gsmarena.com\/european_smartphone_shipments_drop_to_three_year_low-news-74271.php\" rel=\"nofollow noopener\" target=\"_blank\">estimated<\/a> a total of 35 million smartphone shipments in Europe during the April \u2013 June period (Q2). We now get a more detailed breakdown of the shipment figures and their share between retailers and carriers. While shipments by open market (retailers) saw a slump of 11% compared to Q2 2025, the operator channel (carriers) only experienced a 4% decrease for the same period.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"497\" alt=\"Europe Smartphone Sales Share by Channel (Counterpoint Research Europe Channel Share Tracker)\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/1791793474_497_gsmarena_001.jpg\"\/><br \/>\nEurope Smartphone Sales Share by Channel (Counterpoint Research Europe Channel Share Tracker)<\/p>\n<p>As Counterpoint analysts explain, carriers usually move higher-end devices compared to retailers. The ongoing slump in the budget segment due to the memory chip crisis diminished shipments for entry-level devices, which were mostly driven by independent retailers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"899\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/1791793475_961_gsmarena_002.jpg\" alt=\"Slumping budget phone shipments in Europe actually benefited carriers in Q2\"\/><\/p>\n<p>Apple actually overtook Samsung as the leading brand by carrier shipments in Europe with its 37% share. Samsung came in second with 33% while vivo and Motorola were the faster growers in the segment. Looking ahead, Counterpoint analysts expect the trend of carrier shipments to continue their upward trajectory compared to retailers.<\/p>\n<p class=\"article-source\"><a href=\"https:\/\/counterpointresearch.com\/en\/insights\/european-operator-channel-benefits-from-low-end-collapse-in-regions \" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Back in August, Counterpoint Research estimated a total of 35 million smartphone shipments in Europe during the April&hellip;\n","protected":false},"author":2,"featured_media":628106,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[342,111,139,69,145],"class_list":["post-628105","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-mobile","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/628105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=628105"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/628105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/628106"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=628105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=628105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=628105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}