{"id":631811,"date":"2026-10-15T22:26:09","date_gmt":"2026-10-15T22:26:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/631811\/"},"modified":"2026-10-15T22:26:09","modified_gmt":"2026-10-15T22:26:09","slug":"disney-inks-dude-perfect-to-deal-for-original-content","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/631811\/","title":{"rendered":"Disney Inks Dude Perfect to Deal for Original Content"},"content":{"rendered":"

\n\tThe Walt Disney<\/a> Co. is cutting another major creator deal, this time with the prolific sports-focused Dude Perfect, The Hollywood Reporter has learned.<\/p>\n

\n\tThe deal, which the company is framing as a \u201ccompany-wide creative partnership,\u201d will span entertainment sports, consumer products and experiences.<\/p>\n

\n\tLike Disney\u2019s other creator deals, it will see some Dude Perfect content come to Disney+, including some of the group\u2019s short-form library content. But it will also see the group create original content for its platforms and channels inspired by Disney events, with Super Bowl LXI, the 50th anniversary of Star Wars, and Marvel Studios\u2019 Avengers: Doomsday among the projects being highlighted.<\/p>\n

\n\tDude Perfect was founded in 2009 when Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert and Cody Jones were all students at Texas A&M and decided to start a trick shot YouTube channel. It has since grown into a fully-fledged studio<\/a>, with an 80,000-square foot facility in Frisco, Texas, and a full slate of programming and brand deals.<\/p>\n

\n\tDude Perfect raised $100 million<\/a> from Highmount Capital in 2024 to help it kickstart its growth, with Coby Cotton telling THR at the time that they wanted to push further into live events and products, two areas that Disney happens to have particular expertise in.<\/p>\n

\n\tDisney, meanwhile, has inked deals with creators like Dhar Mann and Like Nastya as it seeks to push further into that ecosystem. It also has a deal with TikTok that will bring some short-form content to Disney+.<\/p>\n

\n\tDude Perfect and Disney have worked together in the past, with the creators publishing videos like \u201cGoing to Every Disney Park in 75 Hours<\/a>,\u201d but the new deal significantly builds on that relationship.<\/p>\n

\n\t\u201cDisney has always been a place where great storytellers come to create, and Dude Perfect brings a distinctive voice and an inventive approach to everything they do,\u201d said Asad Ayaz, Disney\u2019s chief marketing and brand officer, in a statement. \u201cBy building on our longstanding relationship, we\u2019re able to give fans even more ways to experience and be part of the Disney stories they love.\u201d<\/p>\n

\n\t\u201cWe\u2019ve been Disney kids forever, from wearing out the VHS tape of The Lion King to making core memories as a family at Disney World,\u201d added Dude Perfect co-founder Garrett Hilbert. \u201cDisney taught us to go big and dream, and that has shaped everything we\u2019ve built. Now, we get to make more of those dreams come to life with the Disney team, and we can\u2019t wait to bring our fans along for the ride.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Walt Disney Co. is cutting another major creator deal, this time with the prolific sports-focused Dude Perfect,…\n","protected":false},"author":2,"featured_media":631812,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[430,55991,2398,156,111,139,69],"class_list":["post-631811","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-creator-economy","tag-disney","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/631811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=631811"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/631811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/631812"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=631811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=631811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=631811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}