RNZ<\/a><\/p>\nThe institutes formally became one organisation at the start of the year, and chief executive professor Christina Hong said the organisation was now looking for a new name and brand identity.<\/p>\n
She said it had set up a naming r\u014dp\u016b (group), which was told the name must speak to the organisation’s location and purpose.<\/p>\n
“Embedding te ao M\u0101ori into our future identity is an important consideration,” she said.<\/p>\n
Hong said the institute’s 1300 kaimahi were this week sent a survey to share their insights, feedback and suggestions on the future name.<\/p>\n
“The feedback we receive will be used to develop a longlist of potential names. <\/p>\n
“Each of these will undergo relevant due diligence checks regarding M\u0101ori language, legal, digital and reputational considerations before being provided to MIT and Unitec Council in late October,” she said.<\/p>\n
Hong said the council would select a name between October 28 and November 11 after which it would go through final checks and intellectual property protections before progressing to the ministerial approval process.<\/p>\n
“It is possible that a new name may have been selected and fully approved before the end of the year. Once that is done, we will share it with our audiences,” she said.<\/p>\n
“However, we will not be using the new name in market – here or overseas – until 2027.”<\/p>\n
Hong said the institute was now the country’s largest provider of on-campus applied education and wanted to be a significant institution for Aotearoa New Zealand and also the Asia-Pacific region.<\/p>\n
“Our brand reflects who we are, what we stand for and the promise we make to those who choose to study or partner with us.<\/p>\n
“A timely transition to a new name and brand that reflects our purpose, strengthens our identity and resonates with the full breadth of our audiences is therefore a key priority.”<\/p>\n","protected":false},"excerpt":{"rendered":"Auckland’s two polytechnics, Unitec and MIT, expect to choose a single new name within the next month. By…\n","protected":false},"author":2,"featured_media":634023,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[51,84,111,43,139,69],"class_list":["post-634022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-auckland","tag-education","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/634022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=634022"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/634022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/634023"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=634022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=634022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=634022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}