{"id":634184,"date":"2026-10-18T08:54:09","date_gmt":"2026-10-18T08:54:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/634184\/"},"modified":"2026-10-18T08:54:09","modified_gmt":"2026-10-18T08:54:09","slug":"how-much-of-every-e100-spent-by-tourists-actually-stays-in-croatia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/634184\/","title":{"rendered":"How much of every \u20ac100 spent by tourists actually stays in Croatia?"},"content":{"rendered":"<p>                by <a class=\"articleDetails__link\" href=\"https:\/\/www.croatiaweek.com\/author\/admin\/\" rel=\"nofollow noopener\" target=\"_blank\">croatiaweek<\/a><\/p>\n<p>                    October 18, 2026<\/p>\n<p>                    in<\/p>\n<p>                    <a class=\"articleDetails__link\" href=\"https:\/\/www.croatiaweek.com\/category\/news-3\/\" rel=\"nofollow noopener\" target=\"_blank\">News<\/a>                <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-170122\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/tourist-spend.jpg\" alt=\"\" width=\"1000\" height=\"581\"  \/><\/p>\n<p class=\"p1\">Less than half of tourist spending in Croatia remains in the domestic economy, according to a figure discussed at the Izazov promjene business conference and reported by <a style=\"color: blue;\" href=\"https:\/\/www.jutarnji.hr\/novac\/aktualno\/od-100-eura-koliko-turist-potrosi-tek-48-eura-ostane-u-hrvatskoj-15756291\" target=\"_blank\" rel=\"nofollow noopener\">Jutarnji list<\/a>.<\/p>\n<p class=\"p1\">Just \u20ac48 of every \u20ac100 spent in Croatia\u2019s tourism sector remains in the domestic economy, according to a figure highlighted by Valamar Riviera chief executive \u017deljko Kukurin at the conference, raising questions about how the country can generate greater economic value from tourism.<\/p>\n<p>Kukurin said around 80% of the food and drink purchased by his company comes from Croatian producers.<\/p>\n<p class=\"p1\">The issue is significant for a country where tourism is a major source of economic activity. While international visitors generate substantial revenue, the domestic benefit also depends on where hotels, restaurants and other tourism businesses source their supplies.<\/p>\n<p class=\"p1\">Food, beverages, equipment and other goods purchased from foreign suppliers can result in part of the money spent by tourists flowing outside Croatia.<\/p>\n<p class=\"p1\">Stronger links between tourism and domestic agriculture could create a more reliable market for Croatian farmers and food manufacturers while helping hotels and restaurants source local ingredients.<\/p>\n<p class=\"p1\">However, domestic suppliers must also meet the sector\u2019s requirements for price, quality, consistent volumes and reliable delivery.<\/p>\n<p class=\"p1\">The conference also featured Podravka president Martina Dali\u0107 and \u017dito Group president Marko Pipuni\u0107, who discussed investment, agricultural development and opportunities for Croatian food companies in international markets.<\/p>\n<p class=\"p1\">Dali\u0107 highlighted the importance of overseas markets to Podravka, with around 65% to 70% of its food business revenue generated outside Croatia, according to the report.<\/p>\n<p class=\"p1\">Pipuni\u0107 cited the sale of 43,000 Slavonian hams into Italy as an example of Croatian producers reaching foreign consumers.<\/p>\n<p class=\"p1\">Foreign tourist revenue in Croatia reached \u20ac15.298 billion in 2025, an increase of 2% compared with 2024, according to Croatian National Bank figures published by the Ministry of Tourism and Sport.<\/p>\n<p class=\"p1\">The figures demonstrate the scale of the market available to domestic businesses, although they do not measure how much tourism revenue remains in Croatia.<\/p>\n<p class=\"p1\">Increasing local sourcing could create opportunities for farmers, food manufacturers and suppliers, including businesses in inland regions.<\/p>\n<p class=\"p1\">Achieving that would require investment in production, technology, storage and distribution, alongside closer cooperation between suppliers and tourism companies.<\/p>\n<p class=\"p1\">\u00a0<\/p>\n<p>        \tSign up to receive the Croatia Week Newsletter <\/p>\n","protected":false},"excerpt":{"rendered":"by croatiaweek October 18, 2026 in News Less than half of tourist spending in Croatia remains in the&hellip;\n","protected":false},"author":2,"featured_media":634185,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[138,219,111,139,69],"class_list":["post-634184","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-economy","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/634184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=634184"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/634184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/634185"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=634184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=634184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=634184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}