{"id":643127,"date":"2026-10-27T20:44:14","date_gmt":"2026-10-27T20:44:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/643127\/"},"modified":"2026-10-27T20:44:14","modified_gmt":"2026-10-27T20:44:14","slug":"amazon-memo-shows-ai-coding-guidelines-how-it-tackles-tokenmaxxing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/643127\/","title":{"rendered":"Amazon memo shows AI coding guidelines, how it tackles tokenmaxxing"},"content":{"rendered":"<p>Amazon CEO Andy Jassy speaks at a company event in New York on Feb. 26, 2025.<\/p>\n<p>Michael Nagle | Bloomberg | Getty Images<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/quotes\/AMZN\/\" rel=\"nofollow noopener\" target=\"_blank\">Amazon<\/a> laid out its AI usage guidelines for software engineers in a memo to staffers, and discouraged employees from turning to &#8220;tokenmaxxing&#8221; in their push to embrace <a href=\"https:\/\/www.cnbc.com\/ai-artificial-intelligence\/\" rel=\"nofollow noopener\" target=\"_blank\">artificial intelligence<\/a> tools.<\/p>\n<p>The <a href=\"https:\/\/www.aboutamazon.com\/news\/company-news\/amazon-software-engineer-role-guideline-ai?utm_source=rss\" target=\"_blank\" rel=\"nofollow noopener\">memo<\/a>, which was circulated internally in September and posted to the company&#8217;s website on Tuesday, revises how the company defines the role of software development engineers and managers in the age of AI.   <\/p>\n<p>&#8220;We&#8217;re just seeing the beginning of AI&#8217;s effect on software engineering,&#8221; the company wrote. &#8220;While we have a vision for what the future looks like, there&#8217;s a lot that&#8217;s still emerging. We are certain that whatever future best practices are, AI will be at the center of software engineering practice.&#8221;<\/p>\n<p>Under CEO <a href=\"https:\/\/www.cnbc.com\/2025\/06\/17\/ai-amazon-workforce-jassy.html\" rel=\"nofollow noopener\" target=\"_blank\">Andy Jassy<\/a>, Amazon has rapidly integrated AI across the company&#8217;s sprawling business operations. <a href=\"https:\/\/www.cnbc.com\/2025\/06\/30\/amazon-ceo-says-ai-will-mean-fewer-people-do-jobs-that-get-automated.html\" rel=\"nofollow noopener\" target=\"_blank\">Jassy<\/a> has previously predicted that AI will &#8220;change the scope and speed&#8221; of day-to-day work, and potentially shrink its corporate workforce in the next few years through automation, though he&#8217;s noted it will also create &#8220;other jobs.&#8221; <\/p>\n<p>As employees rush to adopt AI tools, companies have grappled with the technology&#8217;s <a href=\"https:\/\/www.cnbc.com\/2026\/06\/26\/openai-anthropic-new-ai-spending-reality-as-users-shift-to-efficiency.html\" rel=\"nofollow noopener\" target=\"_blank\">surging costs<\/a> and how to reliably measure whether the technology leads to a productivity boost or other valuable returns on investment. <\/p>\n<p>Companies have recently cracked down on <a href=\"https:\/\/www.cnbc.com\/video\/2026\/06\/03\/techcheck-uber-institutes-monthly-caps-on-employee-use-of-ai.html\" rel=\"nofollow noopener\" target=\"_blank\">tokenmaxxing<\/a>, in which developers use AI as much as possible with little regard for output. Some companies have set limits on employees&#8217; usage of tokens, or the units of data that are processed and generated by AI models, in a bid to slow rising AI bills. Others have switched to cheaper, open-source models for certain tasks. <\/p>\n<p>An Amazon spokesperson said the company hasn&#8217;t instituted caps on employees&#8217; token usage. Amazon in May shut down an <a href=\"https:\/\/www.cnbc.com\/2026\/07\/11\/burnout-frustration-and-heartbreak-amazon-layoffs-take-their-toll.html\" rel=\"nofollow noopener\" target=\"_blank\">internal leaderboard<\/a> after discovering employees were tokenmaxxing to climb the ranks. <\/p>\n<p>In the memo posted Tuesday, Amazon said metrics like token usage, the rate of adoption of AI tools, and code changes or reviews remain &#8220;deeply flawed&#8221; ways of measuring teams or organizations&#8217; AI usage, adding that they can lead to higher costs and too much complexity. <\/p>\n<p>It stopped short of telling staffers to ignore those metrics altogether, however. Token usage and code generation should be considered &#8220;with care and judgment&#8221; alongside other data, Amazon said.  <\/p>\n<p>&#8220;We believe that it is best to measure, and be measured by, long-term outcomes,&#8221; the company wrote.<\/p>\n<p>Marc Brooker, a vice president and distinguished engineer at Amazon Web Services, told CNBC in an interview that the company has looked to metrics such as &#8220;feature velocity&#8221; to measure how AI is improving engineer productivity.<\/p>\n<p>The metric looks at things like, &#8220;how many launches are we doing, how many successful changes are we making in production,&#8221; he said. <\/p>\n<p>&#8220;Broadly, we think about this as a return on investment,&#8221; Brooker said. &#8220;If there is an important problem to solve for our customers, important problem to solve for our business, we&#8217;re going to invest tools, time, tokens, human effort, etc. into those.&#8221; <\/p>\n<p>He added, &#8220;What we don&#8217;t want to see is wasted effort where we are going and spending those tokens solving problems that don&#8217;t matter and sometimes it&#8217;s hard to know, so we do need to have some appetite for experimentation.&#8221; <\/p>\n<p>Amazon also discouraged staffers from using AI when it doesn&#8217;t make sense for a given task. <\/p>\n<p>&#8220;If your work does not benefit from current AI tooling, that is a finding, not a failing,&#8221; Amazon said in the memo. <\/p>\n<p>The company added, &#8220;An engineer who can explain where AI does not yet help their work is demonstrating the judgement we are asking for.&#8221; <\/p>\n<p><img decoding=\"async\" class=\"InlineVideo-videoThumbnail\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/108465220-17930400761793040074-49248300303-1080pnbcnews.jpg\" alt=\"Dan Ives on big tech's earning test: It all comes down to demand and what we see in CapEx\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Amazon CEO Andy Jassy speaks at a company event in New York on Feb. 26, 2025. Michael Nagle&hellip;\n","protected":false},"author":2,"featured_media":643128,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,5740,75448,363,364,4562,553,359,19072,5745,5741,111,139,69,2341,145],"class_list":["post-643127","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-amazon-com-inc","tag-andrew-jassy","tag-artificial-intelligence","tag-artificialintelligence","tag-breaking-news-technology","tag-business-news","tag-internet","tag-labor-economy","tag-meta-platforms-inc","tag-microsoft-corp","tag-new-zealand","tag-newzealand","tag-nz","tag-personnel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/643127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=643127"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/643127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/643128"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=643127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=643127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=643127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}