A new female-founded vodka has launched in New Zealand, positioning itself around sensory-led product development and a flavour profile designed with female consumers in mind.<\/p>\n
The brand, VODKHER, was six years in development, in collaboration with founder Sharon Hunter, aromatics specialist Jill Mulvaney and distiller Caci Erasmus.<\/p>\n
Hunter says the product was developed around the idea of creating a vodka specifically for female taste preferences.<\/p>\n
\u201cIt started with a word scribbled on a napkin, VODKHER, and that name set the direction for the entire brand,\u201d says Hunter.<\/p>\n
\u201cIt has been built at every key touch point by female experts, for the elevated female palate. <\/p>\n
\u201cYou won\u2019t find lazy, syrupy fruit blends or diet expressions. Nor is it a tweaked recipe of something done before. It\u2019s been built from scratch for our elevated female tastes.\u201d<\/p>\n
Team took a botanical-led approach rather than pursuing the traditionally neutral flavour profile associated with vodka.<\/p>\n
The 40% ABV spirit is made in Auckland using a mixed grain base and a combination of maceration and vapour distillation.<\/p>\n
It contains 10 botanicals, including coconut, lime peel, fennel seed, angelica, lavender, coriander, cinnamon and pink and green peppercorns.<\/p>\n
\u201c[It\u2019s] made from a combination of aromatic roots, seeds, flowers, spice, citrus and fruit,\u201d says Mulvaney. <\/p>\n
\u201cIts complexity mirrors the depth of women, and the result is a beautifully bonded liquid with a unique but complex union of aroma and flavour that personifies the energy, independence and space women make for each other. <\/p>\n
\u201cThis is exactly how I wanted to express the female spirit,\u201d she says.<\/p>\n
Hunter says VODKHER is the first brand to treat the female palate as the gold standard for taste.<\/p>\n
\u201cWe\u2019ve made something that pushes the boundaries in the category and gives women their own seat at the bar,\u201d she says.<\/p>\n
The vodka is designed to be served neat, over ice or in cocktails, with tasting notes describing herbal citrus, green anise, a soft creamy mouthfeel and a dry, spicy finish.<\/p>\n
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